Using h2 for category on ecommerce website
-
Hi,
I am working on an ecommerce site and the main category - lets call them car widgets - is using a h1 at the top of the page which is great. There are 4 sub categories on the page - lets call one of them red widget. The only content on the page is the sub category name and an image. Should the sub category red widget use a h2?
Thanks
S
-
thanks for your answer. Very helpful. Yes your comments do make sense and had thought about that. I am going to test a few category pages before I roll it across the whole site. Thanks again.
-
thanks for your answer. Very helpful. I needed some input like this to help me make the final decision.
-
Hi Sandra,
I think I would do the same as Donald. However, keep an eye on which page ranks for the sub category keyword.
By making the sub category a H2, you are saying (as an example) "red widget" is an important keyword within the main category page "car widgets". So theoretically the main category page could start ranking for "red widget", which is not ideal as really you want the sub-category page to rank for the term "red widget" (as this page is actually about "red widgets").
If the "car widgets" page starts to rank for "red widgets" instead of your "red widgets" page, consider changing the h2 to normal text.
I hope this makes sense!
thanks
-
Hi Sandra,
So, this is a tough question because there is no other content on the page. If i was in your shoes i would use an H2 for the sub categories, especially if they are keyword based. This would show that the sub headings are important. Don't forget to use the alt tags for the images on these sub heading pages as well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best tag to use for your Logo ?
Hi, I'm wondering what is the best tag to use on your logo. We're currently using h1 and i want to scrap that ASAP.
On-Page Optimization | | Alex.harvey.Cortex0 -
ECommerce Website Internal Links
We run an ecommerce website... approx 8K products. When using the page grader, MOZ tools consistently tell me that I have too many Internal Links on the page.
On-Page Optimization | | Ampweb
These are caused from our fairly large menu system, and probably from the sub-category links on the category landing pages as well. I was reading an article that mentioned a no-follow on these Internal links would not really solve the "Too many internal links issue", so wanted to check if anyone has ideas or should I just dis-regard this MOZ suggestion that there are too many in this type of environment?0 -
Internal links are not indexed of the website
Some internal links are indexed and some not of the same page of the website, what is the so and what is the reason behind?
On-Page Optimization | | renukishor10 -
Ecommerce- Keyword use in Product links on Category page
I'm wondering how Keyword use in Product links on Category pages can affect a pages rank? I have 1 site where this seems to be an issue but not on all categories. For this site, a site: keyword search ranks the category page as no.1 in the SERPS but a non-site: search shows 1 of the many products within the category as the highest ranking page (currently 20 in google) on this site. This product is probably the least likely to generate a conversion due to it's cost so this is less than ideal. The plural search of the keyword shows the category page and it ranks higher than the keyword itself (currently 9 in google) Category name and URL = keyword. The category is paginated with 12 products per page. Product URL and anchor text is brand-model-type (where type = keyword) I'd like to keep the product URLs and anchors as they are if I can as they are well searched terms themselves but I want to optimize a category page to rank for the keyword itself. Have any of you overcome a similar issue? Would adding more text to the category page dilute the issue?
On-Page Optimization | | MarcOZ0 -
How To Change Wordpress Category Title
My categories are indexed and I want to change the category page title. At present it just defaults to the category name but I want to set a different page title. For example I want the category to be 'Motor Cars' but I want the category page title to be 'Buy Motor Cars - New And Used'. How can I do this?
On-Page Optimization | | SamCUK0 -
Keyword Cannibalization/stuffing on an ecommerce category page
Hi, Whats the best way to tackle e-commerce category pages? If you have, say, a category showing 30 pairs of socks, and each of the sock products in the lists has a 'view more' link, a link from the product name and a link from the thumbnail. Naturally each of those links should be the product name - sprinkled with a slight variation, a preceding 'View more on [product name]' or superseded with the shop name, so you dont end up with complete duplicate link titles, you get the idea. But you suddenly end up with 90 instances of links with title tags containing 'socks', which ultimately lead to keyword stuffing/cannibalization - especially as you then move to another category with, say, sports socks showing 40 products and therefore 120 link titles also with the word 'socks' Thought on a postcard please? Thanks Tom
On-Page Optimization | | pretige120 -
What is the most effective eCommerce product / category structure?
Hi all, We sell musical equipment, and we have been debating about how to structure our website in terms of products and categories. These are our two options: Each category page lists sub-categories _and _all of the products contained within each of these sub-categories, so e.g. the "Guitars" category page would contain links to "Electric Guitars" and "Acoustic Guitars" as well as a big list of electric and acoustic guitars. Each category page lists only its sub-categories, unless it is a "leaf" node, in which case it lists all the products, so e.g. category "Guitars" just has two links - to "Electric Guitars" and "Acoustic Guitars" - and no products. Option 2 means customers don't see products until they've decided which category they want, which doesn't seem ideal to me, but SEO-wise, which is best? Thanks! Alex
On-Page Optimization | | reddogmusic0 -
How to SEO a website that is being help back by duplicate content?
We have over 20 websites that sell property. Each website is targeted to a different country. People advertise to sell their property. The websites are not getting to page 1 for the terms we want probably because of duplication issues. If we compare one website with another country website on www.duplicatecontent.net we find it is nearly 70% between one and the other. So we trying to understand why this is. If someone wanted to sell a property in Spain we would create an advert for them but rather than putting this on the back-end of the Spain website it goes on a separate website that does on all countries. We have tried to put nofollow tags so that the country specific website gets acknowledgement of being the original website but the rankings for key-terms will not rise and the duplication % remains nearly 70%. Can anyone suggest the best way forward?
On-Page Optimization | | Feily0