Backlink and Citations: "Google my business" title name too long!?
-
Here is my situation.
I am currently doing backlinks and citations for one of our clients. The title name of the client on "Google my Business" is 75 characters. However, for most citation or back link websites, the limit for the title is 50 characters.Here are my questions:
- How important is it to have the exact same title in citations and backlinks?
- If it is, is the only solution to change the name on google to have only 50 characters?
Thanks in advance for your help!
-
So glad to help!
-
Thank you for your answer,
I know what to do now.
-
Hi Hamak!
Interesting scenario. Thanks for bringing it here to the forum. 75 characters is an enormous amount for a business name! Before doing anything, I would go back to this client to discover if what they're asking you to work with is, indeed, their real-world business name, as it appears on their store signage. I mention this, because I would be concerned that rather than simply using their real-world business name (example: Jones & Jones Attorneys At Law), they might be wanting me to use a keyword-stuffed version of their name (example, Jones & Jones Car Accident, Slip and Fall, Motorcycle Accident, Dog Bite Lawyers Attorneys), which would not adhere to platform guidelines. Obviously, no company has a name like the latter on the sign on their building, but you see companies doing this in the naming title of their local business listings, which generally leads to them being reported for spam.
If the client's legal name and the name on their signage is, indeed, 75 characters long, I would recommend that they get a DBA that is a shortened version of their name and use it on their store signage, website, local business listings, link building campaigns, etc. Without this, their marketing would be very difficult and their branding equally so (what customer is going to rattle off a 75 character name in speaking of the company, right?).
Consistency in naming is quite important and is a strong argument for re-evaluation of plans. Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Tracking Backlinks
Hi there, I'm looking for a tool/ service whereby I can track backlinks & be alerted when:
Link Building | | jasongmcmahon
a) They've moved
b) They've been removed & 404 is generated Is anyone aware of any such service?0 -
How to classify backlinks types
HI GUYS, I don't know how to classify backlinks types. Any kind of software can process those backlinks? Thank you.
Link Building | | primomc0 -
Google Link-building Update....
Hey, Guys How long does it take for Google to recognize your link-building efforts with authority websites and affect the SERPS?
Link Building | | AubbiefromAubenRealty0 -
How long before backlinks take effect?
In general how long would it take for Google to update the SERP after it found the external link activity? Does it depend on the website the link is on as? So for example, after it found a link on the BBC would the SERP update a lot quicker then after a link on a small blog? Maybe Google updates on a certain day?
Link Building | | activitysuper0 -
Bloggers "no_follow"
Hi Guy's, We have been sending bloggers products to review and in return we ask for a link back to our website to the relevant product. As I now understand it, Google is no longer giving this any weight & bloggers are being advised to use the "no follow" tag. So have I understood the new rules correctly? If so is it worth us continuing to send bloggers products to review? Thanks Daniel
Link Building | | LushDuck0 -
Are DISQUS comments backlinks indexed by Google?
I have just started commenting on DISQUS powered blogs and left a link to my website in the name field,but when i then look at the page "source"....i cannot see my backlink? Basically are DISQUS COMMENTS backlinks worth getting? YES/NO?
Link Building | | Freebetsuk0 -
Should I Update content if Doing well in google
I have a page that is doing ok in google, it is for a service but i am not to sure if i should re write it and update it. The content page is in position two on page two in google, so should i re write the page to try and increase page rank for the service or should i leave it alone any advice would be great
Link Building | | ClaireH-1848860 -
Are "Content Farms" still good for backlinking in articles?
Out of morbid curiosity, are "Content Farms" still a good source to use for backlinking within articles that you share? I have yet to see some results to base an answer off of for myself. Some co-workers are wanting to utilize sites like Suite101, ArticlesBase, etc for sharing articles and gaining the benefit of getting some backlinks from these sites. Is this still a good tactic to utilize? My research is telling me no since the Panda Update... Anyone have any insight on this? Thanks!
Link Building | | TKIGWebTeam0