Backlink and Citations: "Google my business" title name too long!?
-
Here is my situation.
I am currently doing backlinks and citations for one of our clients. The title name of the client on "Google my Business" is 75 characters. However, for most citation or back link websites, the limit for the title is 50 characters.Here are my questions:
- How important is it to have the exact same title in citations and backlinks?
- If it is, is the only solution to change the name on google to have only 50 characters?
Thanks in advance for your help!
-
So glad to help!
-
Thank you for your answer,
I know what to do now.
-
Hi Hamak!
Interesting scenario. Thanks for bringing it here to the forum. 75 characters is an enormous amount for a business name! Before doing anything, I would go back to this client to discover if what they're asking you to work with is, indeed, their real-world business name, as it appears on their store signage. I mention this, because I would be concerned that rather than simply using their real-world business name (example: Jones & Jones Attorneys At Law), they might be wanting me to use a keyword-stuffed version of their name (example, Jones & Jones Car Accident, Slip and Fall, Motorcycle Accident, Dog Bite Lawyers Attorneys), which would not adhere to platform guidelines. Obviously, no company has a name like the latter on the sign on their building, but you see companies doing this in the naming title of their local business listings, which generally leads to them being reported for spam.
If the client's legal name and the name on their signage is, indeed, 75 characters long, I would recommend that they get a DBA that is a shortened version of their name and use it on their store signage, website, local business listings, link building campaigns, etc. Without this, their marketing would be very difficult and their branding equally so (what customer is going to rattle off a 75 character name in speaking of the company, right?).
Consistency in naming is quite important and is a strong argument for re-evaluation of plans. Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to make Form Type Links have "Nofollow" attributes
Hello guys, in doing an analysis of our website using SEMRush, we discovered that there are Form Type links from some of the business websites connected to our website with follow attributes. SEMRush has identified them as toxic backlinks. What is the proper HTML code structure for setting Form Type links with nofollow attributes?
Link Building | | Lovingly0 -
Backlink Profile Cleanup
I have downloaded the domains that link to my website (550 domains) and I am going through the low quality (low DA) sites to ask them to remove their links to my website or I will disavow them. I have noticed alot of blogspot.in and blogspot.nl (SEE ATTACHED) Should I ask them for removal or disavow these? tJO50fQb
Link Building | | PartyStore0 -
Which number is important for backlinks?
I'm getting very confused. What is the important number regarding backlinks to my site? The Moz number vs. Hubspot grader spits out vastly different numbers. For the particular site I'm trying to improve, I don't have Webmaster Tools installed yet (waiting for webmaster to do as it doesn't have asynchronous code on it). Also apologies for novice question but I remember once being told that offpage SEO and specifically the amount of external backlinks is responsible for 75% of your SERP. Is that still the case?
Link Building | | Bua0 -
Backlinks outside my country
Hi there! If the product, service or resouce I offer is located in my country: Is it worth to include directories located in p.e EEUU in order to increase my Pagerank although this is not my potencial client (due to the "distance" obviouly).? If my potencial clients were people fromo other countries that could come to mine to enjoy this service? Should I include my links in directories of these countries and obtain links from websites of these countries? many thanks
Link Building | | juanmiguelcr0 -
"Noindex" the Landingpage of a Linkbait or not?
Hey SeoMozzers, I'm wondering if it is recommendable to use the meta-tag "noindex" for the landingpage of a linkbait, or not. Do you have any considerations, experiences, opinions regarding that question? Thank you and best regards!
Link Building | | steffen_0 -
How can I optimize the Wordpress "read more" link?
What is the correct way to work with “read more” links in Wordpress? I have a Wordpress blog where I use in each post a read more link (posts with long content), in other words, in the home page each post has two links to the full post, this is good for the usability of my blog. I show actually 10 posts on the home page, this results in 10 links of post title and 10 links of read more = 20 links. I have 10 repeated links on the home page. My read more links have customized text, links to the permalink without #more, links dofollow. In this way that I’m using read more links, Am I diluting the link juice of my blog? Is it correct to use nofollow in internal links trying to manipulate the link juice of my site?
Link Building | | adaumhenrique0 -
What are "natural" links
With the recent Penguin update, I've seen this term "natural links" thrown around a lot. How do you build natural links? That to me seems like an oxymoron. If I'm building them aren't they synthetic in nature as it is? Can anyone give me a sample of a natural link?
Link Building | | kadesmith0 -
Backlink advice
Is this backlink http://www.workathomejobsideas.com/links.php spammy or it haves some link juise?
Link Building | | prunarevic0