Google Image Search - Is there a way to influence the related icons at the top of the image search results?
-
Google recently added related icons at the top of the image search results page. Some of the icons may be unrelated to the search. Are there any best practices to influence what is positioned in the related image icons section? Thank you.
-
Don't have an exact date, but the UI feature is relatively new. I agree with @effectdigital that this is a general capability that Google has been building/expanding for a while. It's helpful to look at that underlying logic, as it will spawn new features over time.
-
I don't personally think so, but some will disagree. It's existed on a functional level (Google drawing relationships between trending entities, and what images it should show) for many years. Throughout the years there have been various search experiments which make some of this information visible to Google's end users, but this is the first one in a long time which has gained any kind of usage
The technology is probably highly related to Google's "people also search for" facility on their standard results, which seems to come and go over the years (sometimes remaining accessible to JS-disabled browsers, even when standard end-users can no longer access the technology)
Some will say it's shiny and new, certainly this particular implementation is a little green. Overall though, no it's not really new technology (just a new spin on it)
-
Thank you so much for the informative and detailed answer. Is the related image search a new feature in the results?
-
Yes there is, in fact there's a way to influence ALL of the images which are displayed, but it's usually costly and time-intensive
For example, look at this Google search query:
https://www.google.com/search?q=frozen&tbm=isch
... this used to contain loads of pictures of frozen foods and frozen landscapes. Now it's all about a Disney movie! Another good query is "Matrix" which (for image results) used to be very technical, but for over a decade it's been dominated by the Matrix movie franchise
If you create such an online storm, that you 'become' the trend, you can 'take over' Google's image results. Sometimes this only lasts a short while, sometimes it lasts well over 10 years
The 'related' images that run along the top (which can sometimes be derivatives, e.g: 'related movies', or instead they can be search narrowing facilities, e.g: 'frozen foods' as opposed to the generic 'frozen' results) - can be influenced. Usually the related images, are 'runner up' trends that didn't quite manage to dominate Google's results, yet which still count as distinct and highly popular search entities
This one is quite a good example: https://www.google.com/search?tbm=isch&q=automobile - there are related images for specific vehicles, titans in the automobile industry (Henry Ford) / historic, even stuff like 'vector' which covers digital automobile art
Your best bet at influencing which things appear along the top, is to influence which commonly-related pictures people ALSO search for when they use Google. Unfortunately, that's not easy at all and often involves colossal production and / or marketing budgets which extend offline in a big way
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Google frown on using 3 different page titles with same content to secure the top 3 results in SERPs?
Is it frowned upon by Google to create 3 different pages with the sames content yet different titles to secure the top three results in SERPs? For example: Luxury Care Homes in Liverpool Care Homes in Liverpool Private Care Homes in Liverpool The page titles are different with slightly different meta data but the user content is exactly the same, would this be considered a cheeky win or negative to rankings?
Intermediate & Advanced SEO | | TrustedCare.co.uk1 -
What can you do when Google can't decide which of two pages is the better search result
On one of our primary keywords Google is swapping out (about every other week) returning our home page, which is more transactional, with a deeper more information based page. So if you look at the Analysis in Moz you get an almost double helix like graph of those pages repeatedly swapping places. So there seems to be a bit of cannibalizing happening that I don't know how to correct. I think part of the problem is the deeper page would ideally be "longer" tail searches that contain the one word keyword that is having this bouncing problem as a part of the longer phrase. What can be done to try prevent this from happening? Can internal links help? I tried adding a link on that term to the deeper page to our homepage, and in a knee jerk reaction was asked to pull that link before I think there was really any evidence to suggest that that one new link made a positive or negative effect. There are some crazy theories floating around at the moment, but I am curious what others think both about if adding a link from a informational to a transactional page could in fact have a negative effect, and what else could be done/tried to help clarify the difference between the two pages for the search engines.
Intermediate & Advanced SEO | | plumvoice0 -
Will Google View Using Google Translate As Duplicate?
If I have a page in English, which exist on 100 other websites, we have a case where my website has duplicate content. What if I use Google Translate to translate the page from English to Japanese, as the only website doing this translation will my page get credit for producing original content? Or, will Google view my page as duplicate content, because Google can tell it is translated from an original English page, which runs on 100+ different websites, since Google Translate is Google's own software?
Intermediate & Advanced SEO | | khi50 -
How do yo get local SEO to show up on search results
I am looking at an example of search results that displays the image below. I wanted to have the local address to the right of my website. How do I have something like this? qGJ6EBc
Intermediate & Advanced SEO | | herlamba0 -
Best way to remove low quality paginated search pages
I have a website that has around 90k pages indexed, but after doing the math I realized that I only have around 20-30k pages that are actually high quality, the rest are paginated pages from search results within my website. Every time someone searches a term on my site, that term would get its own page, which would include all of the relevant posts that are associated with that search term/tag. My site had around 20k different search terms, all being indexed. I have paused new search terms from being indexed, but what I want to know is if the best route would be to 404 all of the useless paginated pages from the search term pages. And if so, how many should I remove at one time? There must be 40-50k paginated pages and I am curious to know what would be the best bet from an SEO standpoint. All feedback is greatly appreciated. Thanks.
Intermediate & Advanced SEO | | WebServiceConsulting.com0 -
Can links indexed by google "link:" be bad? or this is like a good example by google
Can links indexed by google "link:" be bad? Or this is like a good example shown by google. We are cleaning our links from Penguin and dont know what to do with these ones. Some of them does not look quality.
Intermediate & Advanced SEO | | bele0 -
Can you appear in both Google local and universal results on the page?
I have a client that ranks 2nd for a google local result, and the local results are the first set of results being displayed, making it in fact the 2nd result on the page for the keyword. There aren't any blended results on this page, it's straightforward local results, then universal results directly after. They are concerned that they are not appearing in the universal results high enough (they're on page 5 with a different url than the homepage). I'm not sure why their #2 local ranking isn't good enough since those are consistently the same results, but I have to ask; Can you appear in both local and universal results on the same page?
Intermediate & Advanced SEO | | MichaelWeisbaum0 -
How do you rank in the "brands for:" section in Google's search results ?
There's a "brands for:" section that appears above the first organic listing for certain search queries. For example, if you search for "dedicated servers" in Google, you will see that a "brands for:" appears. How do you get listed there? Thanks, Brian
Intermediate & Advanced SEO | | InMotionHosting0