How do you select which keywords to push in SEO?
-
Hi Guys
Selecting the right keywords that a website can realistically rank for is a key to gain top rankings relatively quick. I am just curious to hear how you guys do it (the methodology) when selecting which keywords to push? I mean you need to check the competition for each keyword as well so how to check this quickly to see what we realistically can rank for?
Cheers
John
-
Selecting keywords to push in SEO involves research and strategy. Start with tools like Google Keyword Planner or SEMrush to identify high-volume, low-competition keywords related to your industry. Analyze your competitors' successful keywords and consider long-tail variations for niche targeting. Focus on relevance, search intent, and potential traffic value when deciding which keywords to prioritize for optimal results.
-
It often boils down to how much of an seo budget your company has, so for example, if you have a lower seo budget, you might go after longtail keywords.
If you have a much higher budget, you will likely go for the search terms more people are searching for.
So, for example, we sell Cardiff seo, and therefore, we go for the main keywords for our SEO agency, because this allows us to gain more sales,
-
If you have a good number of keywords on page 2 or say on page 1 in the 5-10 spot what would be your technique to give them that extra boost to lock up a position on Page #1 in the top 3?
-
In addition to what Joe said, if a site already has some traction in the SERPs, we suggest focusing on keywords that are already ranking on page 2 of Google. These are the low hanging fruit that are almost there but just need a little bit of help.
We'll also pick some that are ranking between position 5 and 10 to work on getting them to the top 3 positions.
If there are enough phrases that meet the above two criteria, we'll sort by search volume and work on those with the highest search volume.
-
Hello,
My method is basically
- Select keywords around a group or theme, I like to rank for these rather than focusing on a single keyword at the beginning of a campaign
- Use a mixture of broad, intent & geolocated keywords
- Search volume(s) for each keyword
- Competition for keywords is a factor, some may have seasonal variation(s), I shortlist a combination on high, mid & low competitiveness
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are some good SEO tactics to defend our position against an upcoming competition in a near monopolistic market?
I'm doing SEO for a medium sized client whose area of business is targeting a very niche audience, in an almost monopolistic market. We're currently in top 3 ranks in our head terms. However, market research has indicated the threat from an upcoming competitor. The competitor is relatively larger and is well established in other countries. Is there something I could do from my end to defend/maintain our current position?
Competitive Research | | iQuanti0 -
Many SEO tools donot allow me to check my site with https?
Hello All, Many seo tools I am using in that few tools do not allow me to test my site with https but it force me to check with http and then give report. So my query is do these tools give accurate report with http same like https? Thanks!
Competitive Research | | wright3350 -
What a Brand should do first for Their Blog Keyword Research or Topic Research?
Hello Moz Community, Need your help guys. What a Brand should do first for their Blog? Keyword Research or Topic Research? Like for the Brand Product page/ eCom Pages, it's quite easy > 1. Buy "Product" Online
Competitive Research | | Max_
2. Buy "Product" "Geo."
3. Product Reviews [for Guest Posting or Reviews]
4. Best "Product" Online and so But, for the blog, it's tough for searching out the keywords that will work if the SEO team or the keyword research team is not aware or don't have the detailed knowledge about the niche they are working on. Please verify: Is it a correct method that an editor should provide a "topic" to the SEO team to find relevant keywords by using a Keyword Research tool that there are enough searches for it which can provide benefits to the blog via the search engine.0 -
Local SEO questions
Been getting into Local SEO a bit but still not completely up to speed on a few things. Would appreciate any input by experienced local SEO's to any parts of this: Ill ask my broader questions within the context of an example. I have a client who is a part of a keyword niche that isn't exactly what Google might consider "local". What i mean by this is that if you are a car accident lawyer and you type this into Google Google with spit out local results because it seems to know which terms are searched for with intent to find local results. This client makes essentially medical form software which I dont get any local results for when I search for their keywords. But they do have a local focus as in they have an address in a city which is a target market. The client told me they are looking to target other markets nationally as well down the road. However they don't have brick and mortar locations for these other cities so I am under the impression that it wouldn't be something we could target locally. This brings up a strange question in my mind though - if you need an address for a physical location for each city you want target...if you want to target the whole country locally, you would need to have a location in every city? Is there any way to target local focus without purchasing a new office in every city you target? Or can you target a state with one office etc or is Google bond things down to cities or understood regions? Does it sound like this company should even be doing local? The last part to this is whether or not there is any way (tool?) to figure out what local areas are searching for you keywords? Why doesn't Google allow us to use the Keyword Search Tool to see traffic etc for more than just a nation or the globe? What I would love to see is, which cities get the most traffic for X keyword term and have the lowest competition. Then it might justify having to buy some Regis office in a random location. I feel like this doesn't exist but maybe some of you have some ideas to direct me...
Competitive Research | | eastco0 -
Your favorite/most comprehensive guide to keyword research?
what's your favorite guide to keyword research? in lieu of having a favorite, what is the most comprehensive guide you've come across?
Competitive Research | | Mozzin0 -
Competitor Keyword Rankings
Is there a way within SEOMoz to uncover the keywords your competitors rank for and their respective SERPs? Thx
Competitive Research | | qiherbs.com1 -
When providing search results for SEO purposes to you use the exact results in Google Adwords
Hi Mozzers Just quick question When an SEO company are supplying their testimonials for example
Competitive Research | | mcliddy
Keyword Search Term has 33,000 visits a month
Keywords is in position 1 but the search volume they are showing is broad, i was always brought up to do research on exact results unless im using the reserch for a PPC campagin? Has anyone got any ideas?? should it be braod im looking at or exact?? Many Thanks Matt0 -
What keywords would you suggest for interesting concept?
Not sure if it's OK to ask just about anything as long as it is relevant, but I would love to hear thoughts about good keywords to promote an app that will make it easy to migrate/move phone data and files - contacts, photos, music, calendars - from one phone - like a BB, iPhone or WinMo - to an Android phone or device? I'm having the darnest time coming up with phrases that people who are searching for such an app would use? Thanks
Competitive Research | | holdtheonion0