How do you select which keywords to push in SEO?
-
Hi Guys
Selecting the right keywords that a website can realistically rank for is a key to gain top rankings relatively quick. I am just curious to hear how you guys do it (the methodology) when selecting which keywords to push? I mean you need to check the competition for each keyword as well so how to check this quickly to see what we realistically can rank for?
Cheers
John
-
Selecting keywords to push in SEO involves research and strategy. Start with tools like Google Keyword Planner or SEMrush to identify high-volume, low-competition keywords related to your industry. Analyze your competitors' successful keywords and consider long-tail variations for niche targeting. Focus on relevance, search intent, and potential traffic value when deciding which keywords to prioritize for optimal results.
-
It often boils down to how much of an seo budget your company has, so for example, if you have a lower seo budget, you might go after longtail keywords.
If you have a much higher budget, you will likely go for the search terms more people are searching for.
So, for example, we sell Cardiff seo, and therefore, we go for the main keywords for our SEO agency, because this allows us to gain more sales,
-
If you have a good number of keywords on page 2 or say on page 1 in the 5-10 spot what would be your technique to give them that extra boost to lock up a position on Page #1 in the top 3?
-
In addition to what Joe said, if a site already has some traction in the SERPs, we suggest focusing on keywords that are already ranking on page 2 of Google. These are the low hanging fruit that are almost there but just need a little bit of help.
We'll also pick some that are ranking between position 5 and 10 to work on getting them to the top 3 positions.
If there are enough phrases that meet the above two criteria, we'll sort by search volume and work on those with the highest search volume.
-
Hello,
My method is basically
- Select keywords around a group or theme, I like to rank for these rather than focusing on a single keyword at the beginning of a campaign
- Use a mixture of broad, intent & geolocated keywords
- Search volume(s) for each keyword
- Competition for keywords is a factor, some may have seasonal variation(s), I shortlist a combination on high, mid & low competitiveness
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Cant find any keyword for my site
I searched for keyword rank for shoreloop.com but couldn't find any. What could be the problem?
Competitive Research | | killerseo20200 -
Competitor Ranks Top Keywords Without Backlinks
One of my competitors is ranking very well for many different competitive keywords (1k+ searches per month). I'm trying to figure out how in the world he is ranking so well. I've signed up for MozPro and looked at his back-links. He has 1 branded site-wide back-link from a decent blog. He also has 1 contextual back-link from a decent blog. Other than these 2 back-links, the rest are garbage links unlikely to even count for anything (he has maybe 12 of these low quality back-links). My website on the other hand has more than 15 back-links from different (high quality) websites and does not rank anywhere near this competitor. This leads me to believe that either MozPro back-link reporting is inadequate or there is foul-play on the part of my competitor. As far as on-page SEO is considered, his website is far inferior. Therefore, I highly doubt this would play a role. What are some reasonable approaches I can take to better understand the cause of this discrepancy. Clearly the back-link reporting has not revealed any answers.
Competitive Research | | poke10 -
Pre Launch New Website SEO Best Practices
Hi All, I am currently mid development of a website (no testing page yet) and want to make sure I am doing my due diligence in regards to SEO. Are there best practices to always complete while a website is being built? If so what are they? I've gotten to the stage where I've read every blog on the planet and now maybe too much info. I am also focusing my Keyword Analysis around competitor research to write great copy from, but seem to be falling down a rabbit hole of way too many keywords. Is there agencies/services that would just be hired to do Keyword Research for my needs? Thanks a lot!
Competitive Research | | Krackle0 -
Can NoFollow Links Hurt SEO Efforts?
Hi Mozzers' I've been doing some research on a few sites and found that one or two contain allot of nofollow links, can these have a negative effect on seo efforts?
Competitive Research | | Kal-SEO0 -
What's the best SEO way to benefit from your competitor's shutting down?
Hi ! Our main competitor is shutting down (website will be offline) at the end of the month and we are negotiating with them to buy their domain name: the idea would be to take advantage of their good rankings in the SERPs to redirect traffic to our pages (we're planning to crawl their site or get their sitemap and redirect th category / product pages to ours). The question is: for how long this strategy will be useful: days / weeks / months? (= for how long their pages will continue to appear in the SERPs from the day we enable the 301 redirections to our site?) Thanks in advance for your help! And if you have better suggestions, we're up to hear them of course.. 😉 Cheers
Competitive Research | | Kuantokusta0 -
Choosing an SEO agency
Is this the place to find an SEO agency?
Competitive Research | | Johnnyh
We are a car leasing company based in the UK and need an SEO agency to help us rank in a very competitive market. We have a relatively small budget of £2500 - £4000 per month. I appreciate this not a massive budget but that is where we are at. Any input would be much appreciated. Regards
John0 -
What are the pros and cons of putting all content under directory named after target keyword?
The question sounds complicated but is actually quite simple. We want to rank high for the keyword "publicity". Here are some facts: Google Keyword Research: Competition 0.02 & Global monthly searches: 22,200 SEOMoz Keyword Difficulty Tool: highly competitive We are producing plenty of editorial content every day on our online magazine which right now resides under http://mag.publiseek.com and we are thinking of renaming the magazine: "Publicity" and moving it to http://publiseek.com/publicity That way every new article will be under the publicity subdirectory. Of course we would redirect all the existing articles under the old structure to the new one using 301's. And we're hoping that with time we get the top position for the keyword publicity. I am interested to hear from the experts out there what are the pros and cons of this approach?
Competitive Research | | davhad0 -
Identify keywords certain sites target
Hello, I've been asked to identify what keywords a group of blogs/communities might target so that we might gain some insight for our own SEM purposes. It's been several years since I used SEOmoz's tools, so they have changed a lot. I couldn't remember if you had such a tool, but it appears you do not--or at least not that I am finding. I was wondering if anyone could point me in the direction of such a tool where I can input a subdomain, and have a report stating which keywords are the ones the domain rates highly for. To be clear: I'm not looking for a traffic estimation or anything; simply a breakdown of what keywords a specific page or domain support most. P.S. I did a search on here for certain terms like "competitive keyword targets" and so forth, and saw no matching QA. I'm sorry if there is a duplicate! Thanks,
Competitive Research | | krisgosser
Kris0