Does a site with only one blog post a month rank alright?
-
I manage multiple websites and want to start new ones but want to know if one blog post a month is acceptable for SEO since I'm worried about rank.
-
It does depend on the quality of the content marketing. If it's say 3000 words, and its really well written, is white hat and has a low bounce rate, this can help improve your organic SEO.
-
If your one post per month is the best post on the internet for its topic then you might be able to compete in a sleepy to semi-sleepy niche. If there is meaningful competition, then you will probably not get very far.
Twenty years ago, when the internet was new and competition was not stiff, I used to have a lot of sites. Today I have three and have three people helping me every day. These people are not noobs. We are doing great, but we are in the fight of our lives.
You must have enough writing talent and the resources to be competitive in your niche. Search for the keywords for which you want to compete and look WHO is there. Those are the people or companies that you must beat. Can you do it? Can you beat their content and their posting volume? If you look and you think you can beat them then go for it. But the more projects you have running the less competitive you are going to be in any one of them.
If I was starting out, I would put all of my effort into the site that best matches my expertise and talent. When I get it kicking ass then I would think about a second site, but then only realizing that working on the second site puts my first site at risk.
-
Gaston,
Thank you so much for the insight, it's greatly appreciated.
Cindy
-
Hi there,
The posting frequency is not that relevant as the content of the page you are posting. I wouldnt worry that much about strictly posting once a month.
My advice here is to focus on content, give users the content they are looking for when searching on Google.
This could be a good moment to refresh and have a deep reading on the beginner's guide to SEO - Moz and also to what google officially says in their Search Engine Optimization (SEO) starter guide - Google Search Console.Hope it helps, best luck.
Gaston
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Kickstarting a New Site
We have recently launched a new website, (domain has been registered to us for a time - just never got round to developing the website). Any suggestions on kickstarting quality traffic to get the ball rolling? Basic on page SEO work has been done and a little bit of link building, although the latter has been rather difficult to find bona fides sources. So far most of the traffic comes via referrals from bot's no actual valuable referrals or organic traffic (According to GA). And by the way, I'm NOT interested in people offering traffic bots 🙂 I'm just looking at ways of getting the site established organically, not interested in PPC at the minute. Thanks in advance for any suggestions. P.S. Please keep your answers as short as possible, I will request if I need any more information. Also please note down if you had a positive experience of your suggestion actually working. Many Thanks
Branding | | seoman100 -
Does anyone has experience with Q&A Sites in terms of SEO value?
I would like to increase mentions to my site and brand. I thought the Q&A sites might be useful here (like Yahoo Answers). Can anyone give me some tips where to go and what to do? I would be very happy about that 🙂
Branding | | MichaelJanik0 -
What is your thoughts on the proper way for one brand to promote a sub-brand.
Greetings fellow Mozers! How Do Major Companies Promote Their New Sub-Brands I'm curious to see everyone's thoughts on how and what is the best process to promoting your companies new brand. I see companies like Wayfair.com promoting their sub-brand "All Modern" and "Wayfair supply" (maybe "sub-brand" isn't the best term) in the top left of the page as a link. I believe this is only a SEO play because they are only outbound links to the brand website. If you go to "All Modern" there are no links back to Wayfair. I then looked at a company like Gap.com and notice that all of their other brands are promoted on the website and are also interchangeably linked to one another. Does anyone have any thoughts on the best way to link and or promote your smaller brand that could potentially turn it into a Major Brand. Do you think this is just a SEO linking play. I'm curious to see everyone's thoughts
Branding | | rpaiva0 -
How to rank #1 for brand name when its 2 competitive keywords?
Hi Mozzers, I have recently began the SEO on a website which is a few years old, with little SEO done beforehand.
Branding | | Silkstream
I really want to get this domain ranking #1 for its brand name, however the brand name also happens to be a combination of two highly competitive keywords - one of them being "hire". I have done everything I can think of as a recommended step to signal Google, but it still sits between position #20 and position #15 (on a good day). So far I have:
Set up G+
Linked the website
Added Rel=publisher
Submitted site to Yell.com and a couple of other business directories
Added branded links from every the bio of each article on the blog pointing to the homepage.
Built a handful of branded links from related niche websites.
Set up social pages. Question:
What else can I do to improve on its position in the SERPS? More info:
The site ranks number 2 in Bing for the brand name. The domain is an exact match of two keywords without a hyphen between them - the site ranks position #1 for that search on Google. Question:
Would a hyphenated domain make any difference at all? Thanks everyone!0 -
Two Domains, which one should be used on Social Media platforms?
I have a client who changed from a Branded Domain (301 redirected this domain) to a Partial Match Domain, using the city in the domain for rich keyword. I take care of their Social Media platforms (i.e., Facebook, Google+, Twitter, etc.). These social networks used the Branded Domain (with the company name in the domain) for years, now the new web designer is asking that we change Username and Domain to the new Partial Match Domain, which is very "generic" not mentioning the company name. I am reluctant to change for branding mention purposes. Does anyone have any advice?
Branding | | Artistic0 -
What happens now? Guest blogging dead?
Today, Matt Cutts published an article on his blog saying pretty much "Guest blogging is dead". Seemed a little harsh to me, but what happens now? Is GOOD guest blogging still allowed or will it be seen as spam too? I even picked up a chatter on Twitter about YouMoz: https://twitter.com/rustybrick/status/425374254465445888
Branding | | FedeEinhorn1 -
Using keywords instead of brand name on G+ to rank for local terms.
I noticed something this morning, when performing a search on Google UK for "Intensive driving courses southend" the first position is awarded to a driving school that is using exact match keywords instead of brand name on their G+ page to rank for local terms. See this for yourself here: https://www.google.co.uk/#q=intensive+driving+courses+southend Until then, my site had held position 1 for this term for well over a year. Every gut instinct I have tells me that this will not work forever and its not something I should implement, however I'm interested to hear if anyone else is using this tactic, and how its working for them? How can I compete with this "grey hat" tactic?
Branding | | Silkstream0 -
What can i do to regain top 3 for local map listings if I already created a bunch of citation link to my site?
I got hit by a penguin refresh on Oct 5th and lost over 10 #1 rankings. I'm currently #4 on the places listing for my main keyword and really trying to regain top 3 position. I created a bunch of local citation with matching info and really piped out my map listing since it is 100% complete. I'm quite stumped on how to further optimize my map listing to where i can hit top 3 positions. Does anyone have any recommendations on this issue? Thanks Sam
Branding | | junkcars0