Building a Backlink Profile for a Brand New Domain

[jasongmcmahon]

Hi there,

Any advice on how best to build a backlink profile for a new website - I'm very keen to avoid penalisations or throttling from Google.

Any advice on DA ratios to procure & frequency of procurement would be welcome.

Please & thanks

[Martijn_Scheijbeler]

PBNs.. really that's your best advice? Please don't.

[seogamess01]

Social... use your brand name, make sure it gets in the URL and then when possible link 6-10 of those links inside each social account.

If you're local add your citation (NAP) inside the description

Then do your local citations, then you can work with PBNs and Guest Posts later on.

[K-Rowe]

It's not uncommon to take more aggressive and less "natural" link building tactics for a site that is relying on self-funding or needs early growth. I've seen sites start out with unnatural links then safely transition to a "natural" link profile with high value links from key publications later to develop stability. This approach can work to drive short-term success with avoiding the potential long-term issues.

[K-Rowe]

Don't worry too much about DA of the site's you're getting links from. A natural link profile is a mixture of volume and quality. A natural link profile for a new site should include directories, forum links, guest posts, social links. Although these types of links are not important for an established site, it's important for a new site. But online PR on hyper contextual content is the most important factor, even if the site has a low DA but it highly contextual, you should go after those links. Focus on contextual online PR.

[Martijn_Scheijbeler]

First of all, I want to second the response from EGOL, don't do anything that you will regret later as at some point it'll likely hurt you more than it'll help you.

As a first tactic, I would start finding places that have unlinked mentions of your company that you can ask to be updated, or reach out to vendors, customers etc. to see if they're willing to refer back to your site via case studies etc. In a lot of cases, this will help you build the first couple dozen links and can help drive promotional efforts going forward.

[EGOL]

Any advice on DA ratios to procure & frequency of procurement would be welcome.

This suggests that you are going after manipulative links.

The best way to gain links is to "earning" them with high quality content rather than building them.