Google Adding Incorrect Location to the end of Title Tags in SERPs
-
I have an issue with the way Google is adding to a client’s Title Tag.
Since we relaunched the website a few months ago, Google has been adding an indiscriminate “– London” to the end of title tags.
That would be fine if the company was solely London based but we have stores outside London too, and it’s adding “– London” to the end of those individual store title tags there too.
So, if you do a search for “location widget” our page title is:
“location widget | Brand name”
but then Google pops in:
“location widget | Brand name - London”
Which isn’t great if the location is in Scotland!We are adding structured data to the store pages to try and combat this, the store pages are all well optimised for the location (and ranking well), but I’m wondering if I’ve missed anything obvious?
I thought it might lesson as the new site became more trusted in Google, but the rogue “London” seems to be increasing...
Thanks for your help!
-
also the same issue with on this site université Maroc
-
I haven't seen this issue before. i have just indexing issue on my this site
-
Can we use a blog section to promote our business or home service website? Need some suggestions.
-
Thanks Boyd. Our new schema might have made things better, but testing new title tags is definitely on the cards too.
-
I haven't seen this issue before.
But if you can't get it to change anytime soon, my recommendation is to add more words to the title tag so that Google generates an elipsis in the SERPs. Then if Google continues to add "London" at the end, no one will see it in the SERPs because it will come after the elipsis.
Boyd
-
This was brought to my attention:
New SERP feature truncates title tag in favor of location
https://searchengineland.com/new-serp-feature-truncates-title-tag-in-favor-of-location-324917Still not sure how to override this from happening. I'm tweaking Title Tags to see if that has an effect...
Has this happened to any one else?
-
Yes, good point. I think that's something for me to investigate, but I haven't noticed anything that would have caused me to flag that earlier...
-
It might just be Google being Google, using too many off-page signals (e.g: links, local citations / accepted directory listings). I wonder if there are inbound signals contradicting on-page factors
-
Thanks for your response.
No, London doesn't appear anywhere on the store pages (unless they're in London). Not in the footer at all.
-
Are there references to the London address on the non-London URLs? For example, on the Scotland store page look for references to the London address, e.g: in the footer of the page. You may need to alter some on-page instances to correct this, but the structured data should help
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is my landing page title tag being applied to the entire site?
I have a unique title tag for every page on my site but depending on what page a user lands on, that title becomes the title tag for the entire site. For example, if you come in from SERPs via the "Zach King: My Magical Life" page, the title "Zach King: My Magical Life" title will be applied to every page on the site even though they have unique title tags. This is the site: https://www.shelfstuff.com/book-shelf. Any ideas on how to fix this?
Intermediate & Advanced SEO | | craigkleila470 -
Volatile SERPS?
I have a new client whose rank is jumping around a lot. I took over the account 7 weeks ago, but they'd been doing SEO with a decent provider. They switched to me because they thought he wasn't working very hard and he's not very nice. I just took them on in December and they started out at #18. On Dec 24 they were at 9, Jan 1 at 12, Jan 2 at 14, Jan 3 at 24, Jan 12 at 19, Jan 15 at 28, Jan 16 at 25, Jan 19 at 28 and today at 24. Some of the really bad black hattish providers have bounced up to the top. Any idea what's going on?
Intermediate & Advanced SEO | | julie-getonthemap0 -
WordPress posts Title field inserts title into blog posts like a headline but doesn't ad H1 tag how to change?
I have a Wordpress website which is just using the Default theme, when I post in the blog, whatever I put in the "Title" field at the top of the editor is automatically is placed within the body of the blog post, like a headline, but it doesn't include any H1 tags that I can see. If I add my own headline within in the blog editor, it still inserts the Title like a headline. I am using the Yoast SEO Plugin and also write the meta title there, should I just leave the Wordpress title field blank so it doesn't insert into the blog post? Or is that inserted Title being recognized as an H1 even though I don't see h1 tags anywhere? Hope this isn't too confusing.
Intermediate & Advanced SEO | | SEO4leagalPA1 -
Google shows date in the SERPS for the homepage
Hi SEO's we've build a site and our now trying to rank it but it won't go up despite of regular new unique content and a higher DA than most competitors. All tools like MOZ en Yoast SEO show green lights so we're kinda out of ideas right now. Till we saw the date in the SERPS for the meta description. This gives us the idea that Google sees it as a post and not as a page which might explain the low ranking. However there are no technical causes we can think off for Google to show the date. Any ideas on this matter? Could it be that Yoast SEO is causing this even although we tell it not to show dates? Love to hear from you!
Intermediate & Advanced SEO | | Heers0 -
Does >70 character title tag affect a pages ranking in search?
We are a publication that puts out hundreds of articles a month. We have +5000 medium priority errors showing that our title element tags are too long. The title tag is structured like this: [Headine] | [Publication Name that is 23 characters] . However, since we are a publication, it's not practical for us to try to limit the length of our title tags to 70 characters or less because doing so would make the titles of our content seem very unnatural. We also don't want to remove the branding because we want it to go with the article when it's shared (and to appear when some titles are short enough to allow room in SERPs). I understand the reasons for limiting characters to 70 or less with regard to SERP friendliness. We try to keep key phrases in the front. People are more likely to click on a page if they know what it's about etc etc. My question is, do the longer titles affect the ability for the page to rank in search? To put it a different way, if we altered all the +5000 of the title tags to fit within 70 characters, would the page authorities and our site's domain authority increase? I'd like to avoid needed to clean up 5000 pages if the medium priority errors aren't really hurting us. Any input is appreciated. Thanks!
Intermediate & Advanced SEO | | CatBrain1 -
Irrelevant Landing Pages are Ranking on Google SERP
Hi, I have noticed that Google likes to rank random pages on my site higher in the SERPs than the actual relevant content page for that service. Please let me know why it is happening?
Intermediate & Advanced SEO | | RuchiPardal0 -
Should i use Categories or Tags ?
Hi 🙂 My blog is http://www.dota2club.com/ and i am not sure should i use Categories as tags or normally tags like most ? And how much are important tags generally ? Right now you can see that i am using Categories as tags , is this ok ? Thank you !!!!
Intermediate & Advanced SEO | | wolfinjo1