How do Nation wide business win Local?
-
Hi,
What is the methodology for a nation wide e-commerce site to win local searches?
If we take for example Flower Shops...
How do companies like 1800Flowers, ProFlowers compete locally for searches like "Flowers New York", "Flowers Boston" etc.?Should they create a dedicated page (or pages / articles) per area ?
Thanks
-
Tady to mají hezky udělané Květinářství Praha a hlavní strana je takto Rozvoz květin nebo jse mnašel ještě tuto stranku https://www.kup-kytici.cz/ a tady je to lokalizované na jednotlivé město rozvoz květin Praha
-
Můžete se také podívat zde, dělají Českou republiku a Slovensko a jsou pěkně sofistikované. Dodávají květiny i profily, ale je to místní podnik. https://www.flora-online.cz/ nebo https://www.kytice-expres.cz/ nebo https://www.kup-kytici.cz/ nebo na Slovensku https: //www.flora-online .sk / nebo https://www.kytica-expres.sk/ there are sites with a list of local cities and there is a unique text and offer on each page. Specifically, this page. https://www.flora-online.cz/kam-dorucujeme-kvetiny/ , je to správné řešení? Rozvoz květin Praha
-
Hi BeytzNet,
Typically, a national company is not going to be able to compete in the truly Local SERPs (the pack of pinned, local results). Those are generally populated with local businesses with a physical location in the city of search. For example, a search for 'send flowers nyc' returns a pack of local results like this:
The companies in those results will typically have a physical address in NYC, though the floral industry has a well-documented historical problem with spam, meaning some listings in the local results will be fake, unfortunately.
Typically, a national company without a physical location in a desired city is going to need to go after organic results rather than local ones. I've done a small amount of research of this industry in the past and what I recall seeing was either
a) A single page filled with every conceivable city name or zip code. Google states in their webmaster guidelines that they don't like this practice. Despite this, I have seen pages like this ranking, much to my surprise.
b) A set of pages for each conceivable city. Here again, I've been disappointed in the thin and duplicate content I've seen ranking with this tactic. Seems like Google's filters would catch this stuff, but I know I've seen it ranking and have been frustrated by the fact that the page I was clicking through to really had no real local component.
Is this the type of thing you're seeing, too? I'll be interested in the whole community's response on this one. You've asked a very good question.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local SEO - ranking the same page for multiple locations
Hi everyone, I am aware that issue of local SEO has been approached numerous times, but the situation that I'm dealing with is slightly different, so I'd love to receive your expert advice. I'm running the website of a property management company which services multiple locations (www.homevault.com). From our local offices in the city center, we also service neighboring towns and communities ( ex: we have an office in Charlotte NC, from which we service Charlotte plus a dozen other towns nearby). We wanted to avoid creating dozens of extra local service pages, particularly since our offers are identical per metropolitan area and we're talking of 20-30 additional local pages for each area. Instead, we decided to create local service pages only for the main locations. Needless to say, we're now ranking for the main locations, but we're missing on all searches for property management in neighboring towns (we're doing good on searches such as 'charlotte property management', but we're practically invisible for 'davidson property management', although we're searvicing that area as well). What we've done so far to try and fix the situation: 1. The current location pages do include descriptions of areas that we serve. 2. We've included 1-2 keywords for the sattelite locations in the main location pages, but we're nowhere near the optimization needed to rank for local searches in neighboring towns (ie, some main local service pages rank on pages 2-4 for sattelite towns, so not good enough). 3. We've included the searviced areas in our local GMBs, directories, social media profiles etc. None of these solutions appear to work great. Should I go ahead and create the classic local pages for each and every town and optimize them on those particular keywords, even if the offer is practically the same, and the number of pages risks going out of control? Any other better ideas? Many thanks in advance!
Intermediate & Advanced SEO | | HomeVaultPM0 -
Massive local + national disconnect in rankings (local deindexed)
I asked the question originally on webmaster central. I tried RickRoll's solutions (but it doesn't seem to have solved the issue). Problem below: I've been noticing for some time that certain pages of our site (https://www.renthop.com/boston-ma/apartments-for-rent) have been deindexed locally (or very low ranked), but indexed nationally (well ranked). In fact, it seems that the actual page isn't ranking (but the blog https://www.renthop.com/blog is). This huge mismatch between national vs local rankings seem to only happen for Boston & Chicago. Other parts of the country seem unaffected (and the national & local rankings are very similar). A bit of a background (and my personal theory as to what's happening). We use to have subdomains: boston.renthop.com & chicago.renthop.com for the site. These subdomains stopped working, though, as we moved the site to the directory format (https://www.renthop.com/boston-ma/apartments-for-rent). These subdomain URLs were inactive / broken for roughly 4 months. After the 4 months, we did a 301 from the subdomain to the main page (because these subdomains had inbound external links). However, this seems to have caused the directory pages to exhibit the national/local mismatch effect instead of helping. Is there anything I'm doing wrong? I'm not sure if the mismatch is natural, if the pages are getting algo penalized on a local level (I'm negative SEOing myself), or if it's stuck in some weird state because of what happened with bad sub-domain move). Some things I've tried: I've created webmaster console (verified) accounts for both the subdomains. I've asked Google to crawl those links. I've done a 1-1 mapping between individual page on the old site vs the new directory format I've tried both doing a 301, 302 and meta-refresh redirect from the subdomains to the directory pages. I've made sure the robots.txt on the subdomain is working properly I've made sure that the robots.txt on the directory pages are working properly. See below for a screenshot of the mismatch & deindexing in local search results (this is using SERPS - but can be replicated with any location changer). Note the difference between the ranking (and the page) when the search is done nationally vs in the actual location (Boston, MA). I'd really appreciate any help.. I've been tearing my hair out trying to figure this out (as well as experimenting). renthop%2Bboston.png
Intermediate & Advanced SEO | | lzhou0 -
How do I not mess up a national seo strategy? All advice appreciated in advance!
Hello Moz Friends So I have always worked on local seo, websites, and digital brand management. But one of my clients wants to go national. They sell building materials and the competition is pretty fierce. So here is my question and I thank you in advance for any advice: How do I not mess up a national seo strategy, based on local seo efforts? So for an example, say I put the NAP in the footer, but my client sells to 49 states, will this hurt a national campaign? And on the opposite, would getting local links from say construction websites in California, if my NAP is from Florida, hurt or help? I understand that most of this is seo 101, but I am so used to local seo, that I don't want to cause national issues by doing something local. Thank you again Moz Friends "Have a Positive Day" Chris
Intermediate & Advanced SEO | | asbchris1 -
Links from swf file widely distributed?
Hello, I just realised that Google is listing as backlinks, links from swf games that we created and distributed widely. We never used this method to have backlinks but as we create the games and give them for free to other sites, we added a link back to our site, if the user who played the game want to visit us. But I am worried that this is interpreted as black hat seo, and this affected our ranking badly. Anyone had this kind of issue? How do you think we should be tackling this? Is this could be affected our site? Thanks for your help on this guys 😉
Intermediate & Advanced SEO | | drimlike0 -
SEO frustration...is my website too busy?
My real estate website, www.RiverValleyGroup.com, is currently not ranked in the top-50 for any of the keywords that I am currently targeting. I am targeting keywords such as 'Louisville homes', 'homes for sale in Louisville KY', etc....I am starting to think maybe my site needs to be revamped? I'm fairly new to SEO and have no idea how to get on the 1st page of Google for targeted keywords. Please help!
Intermediate & Advanced SEO | | gohawks77900 -
Local Showroom Tel Showing Up in SERP for Branded Term Search?
We encountered an issue: when user search for a branded term in UK on Google UK, one of the showroom got listed in SERP under site links as a location with Location icon and takes over a few lines - their address and phone number are displayed. This caused confusion for user as it's only one of our showrooms and we don't want to direct calls to the showroom this way. I'm suspecting somehow the localization factor came into play but not sure how to remove the showroom phone number from being displayed. Anyone has any insight/experience with this? Thanks
Intermediate & Advanced SEO | | b.digi0 -
Website having same business and IP address
Hi All, How Google will react with the websites having condition as mentioned below: Two websites, Same owner, same business, same IP, Interlinking with each other ? Two websites, Same owner, same business, different IP, Interlinking with each other ? Also please elaborate best practices(Such as IP address, Physical address, look and feel etc.) if someone wants to run same business through more than one website?
Intermediate & Advanced SEO | | RuchiPardal0 -
Two identical websites need ranking locally
Hi Wondering if someone can advise. We have two websites with a .ie domian and .co.uk domain (e-commerce stores) The websites are identical so we need to address duplicate content issue. The issue we have is we are targeting both local Google to rank, google.ie and google.co.uk. Obviously to handle duplicate content we are going to have to "rel can" the one of the websites, which will probably be the .ie domain. Question is, will this effect the ranking within the .ie domian on google.ie. And any advice on how anyone else handles this situation would be greatly appreciated, we have had no issue ranking before with one domain on a local search engine, but this is the first time we have come across needing to rank two domains with identical content on each local search engine Thanks in advance John
Intermediate & Advanced SEO | | Johnny4B0
