Website having same business and IP address
-
Hi All,
How Google will react with the websites having condition as mentioned below:
Two websites, Same owner, same business, same IP, Interlinking with each other ?
Two websites, Same owner, same business, different IP, Interlinking with each other ?
Also please elaborate best practices(Such as IP address, Physical address, look and feel etc.) if someone wants to run same business through more than one website?
-
Hi Ruchi,
As Tom addressed most of your queries, I would like to say something regarding your following enquiry:
"Also please elaborate best practices(Such as IP address, Physical address, look and feel etc.) if someone wants to run same business through more than one website?"Here, your intent and goals matter. For example, a business entity intends to occupy multiple places in the SERPs using multiple websites for the same search terms. I would never recommend this practice to anyone. If you are targeting a set of keywords or phrases, do that using one single domain and put all your SEO efforts towards building it and try to make it an authority in the niche. This should be the long term goal.
In the past, I have had clients who had an SEO strategy like the following:
1. One target keyword.
2. Multiple websites targeting the same keyword.
3. Occupy multiple places in the top 10 Google search results.This strategy is very hard to fly these days in Google. This strategy used to be lucrative for some seasonal sale kind of businesses, who did not care about their websites once the season ended or their stock cleared, it is not at all recommended if you are here for a long-haul.
Personally, I have seen such strategies working for quite a while and then either all of them or most of those websites (pack of websites from the same business entity) being thrown out of index or penalized. Please note that some of the clients used all the tactics under the Sun to erase the traces of association among these websites and tried to make them look as if they were being operated by different business entities.
Few such traces include but not limited to:
a. same IP
b. same whois info
c. same website templates
d. design and flow similarities
e. same analytics tracking info
f. logging or accessing these websites from same geo-location, systems
g. browsing history and access patterns.h. no cross linking etc..
Though using methods like the above can buy you sometime before the axe comes down, we should refrain ourselves from all the unethical ways or loopholes to trick search engines and their algorithms. It is one of the daily tasks of a good SEO professioinal to set the right SEO perspective to his clients. He should learn to say, 'No' to any such proposals made by the client to trick the search engines.
The recommended strategy would be:
1. One business
2. One informative and useful website
3. Rich content. By all possible means, include useful videos, pdfs and infographics.
3. Strong link profile acquired through editorial, natural, voluntary backlink, citations, ethical link building activities using share worthy and link worthy content.
4. Strong social media presence.
5. Solid search engine presence and ranking.Hope that helps.
Best regards,
Devanur Rafi.
-
Hey there
It's not unreasonable at all that a company may operate from the same premises, both physically and digitally.
In terms of SEO, having 2 sites interlinking with each other that sit on the same IP won't be a problem. In fact, a few more wouldn't be a problem either. Matt Cutts recently answered the question on how (and how much) you should link your sites together: http://youtu.be/x0-jw_PfwtY
In short, you can do so happily in moderation - so 2 websites like yours linking together won't be a problem at all. I'd say you'd need to look at things a bit closer if you have 5 or more.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to increase DA of website?
My website Domain Authority is not improving what should I do to improve DA of website
Intermediate & Advanced SEO | | JOkoiue0 -
Would you redirect Website A to Website B, when Website B is in the middle of a HTTP=>HTTPS migration?
Hey guys, I'm curious on your thoughts around this scenario... Website A: 35,000 monthly pageviews 1,000 pages 375 root linking domains currently HTTPS focused on one topic weak rankings for competitive keywords Website B: 3M monthly pageviews 32,500 pages 3,500 root linking domains started HTTP to HTTPS migration 1 week ago. 1/3 of pages indexed as HTTPS. focused on many topics strong rankings for competitive keywords Requirement: I want to have a reliable read on how Website A's keyword rankings change after redirecting it's pages to Website A. This post-migration analysis will be used as a basis to assess the risk of redirecting another website we own that is similar to Website A into Website B. My question: Would you wait until most of the pages on Website B are indexed as HTTPS before doing a 301 of Website A to Website B? Please back up your answer with reasons why or why not 🙂
Intermediate & Advanced SEO | | jeremycabral0 -
The benefits from having a dedicated IP
Is the true? Claim by SiteGround Having a dedicated IP for each website is considered by some experts as an advantage for search engine optimization. There is a common believe that sites with dedicated IP addresses do better in the search engine results than those on shared IPs. Such sites do not share the risk of being banned for sharing the same IP in case another website hosted on the same server gets banned by a search engine.
Intermediate & Advanced SEO | | JordanBrown0 -
Best practices for a local business move
My client is a chiropractic office that will be moving to the next town over in about 3 months. What are people's best practices on how to best accomplish this SEO-wise so as to not lose too much in terms of rankings, current organic traffic and citation listings?
Intermediate & Advanced SEO | | easystreetint0 -
DNS or 301 Website Redirect
We are running a marketplace site, so we have thousands of vendors selling their products on our site. Each vendor has a Profile page and we are soon to launch a premium store-front that is white label. Many of these vendors will want to point a custom url to their premium store-front (which is a sub domain of the marketplace) and we are trying to get an understanding of how we should instruct them to point their url in a way that will give the main marketplace site the seo juice. We also want to understand what will show up in the address bar. Will it be their url or our sub domain? Will any of the marketplace seo juice boost their url local listing status?
Intermediate & Advanced SEO | | bloomnation0 -
Duplicate content issue for franchising business
Hi All We are in the process of adding a franchise model to our exisitng stand alone business and as part of the package given to the franchisee will be a website with conent identical to our existing website apart from some minor details such as contact and address details. This creates a huge duplicate content issue and even if we implement a cannonical approach to this will still be unfair to the franchisee in terms of their markeitng and own SEO efforts. The url for each franchise will be unique but the content will be the same to a large extend. The nature of the service we offer (professional qualificaitons) is such that the "products" can only be described in a certain way and it will be near on in impossible to have a unique set of "product" pages for each franchisee. I hope that some of you have come across a similar problem or that some of you have suggestions or ideas for us to get round this. Kind regards Peter
Intermediate & Advanced SEO | | masterpete0 -
Is IP trust a factor in SEO
Hi If my website is on an IP address that has a bad reputation with AOL for email, would Google use that as a factor in where they place us in SERPs? If so, what should I do? Matt
Intermediate & Advanced SEO | | usedcarexpert0 -
Effect of URL change on Website
Hello we are developers and we have just created a new webpage for a client of us. The problem is that we can not replace the old one by the new one, cause our client has developed over 15 satellite pages that calls directly to the code of the old page. If we completly remove the old page we will make those 15 pages go down. Those pages are working over domains specially register for SEO reasons. For example Main page is www.euroair.es Satellite page is www.aireacondicionadodaikin.com Satellite page has pretty good ranking for search term "aire acondicionado daikin" As I told you, we have a new page but we can not make the page work over root domain. So we thought we could make it work over www.euroair.es/es, and make a redirection 301 of homepage and another important inner pages. We chose "/es" folder because it seems like a language folder, but we are not very sure of the effects of pages working on that folder instead of working on root directory. What do you think? Is this matter important or doesn't? Thanks
Intermediate & Advanced SEO | | teconsite.com0