Changing the language of the website meta title and description?
-
Hello, Moz community! I'm planning to change the language of my website title and description from English to rank better for queries on the local language. Do you think this would increase the local language ranking? And in case I need to switch back to English, let's say in 2021, would it be difficult to regain the current rankings? Please let me know if you have any thoughts on this. Thank you!
-
Many thanks for your reply. I appreciate it. If it's approximately a week to take effect, I will experiment and give it a try. Furthermore, I've decided actually to delete the website title. : )
Since my website engine (Adobe Portfolio), for some reason, places the website title in front of the page title (according to Moz Page Optimization Score crawl), my keywords appear only in the second part of the title, instead of the beginning. This way, all my titles are also too long, since the website title is added to the lenght of the page title.
I am not sure if deleting is the right solution, but the only way to find out is to test.
-
I'm not sure I understand. I assume you are in travel something, and usually, the English speaking audience is of more interest. Now, it is your local audience due to lack of traveling. To be clear, a title tag change can have an impact in under a week. However, the search engines retain the right to ignore your title at any time - they do it all the time with titles that they deem irrelevant.
I'd need to see the pages to be sure, but as long as they are relevant to the audience you are targeting, you should be okay in theory.
-
Hi Kate! Usually, I target the international audience, and most of my pages are written in English. I also have pages written on the local language; they rank well but could rank better.
Due to the travel restrictions recently, I need to target the local audience. However, if the pandemic is over, I would change it again to English, which is why I wonder how much time it takes to take effect (if any) and to regain the current rankings for English searches later.
By the way, the site uses a simple engine, with no option to set up a multi-lingual mode or something like that. -
Can you tell me more? Is your target market multi-lingual? Can you expand on why you would change your title language but not the site language?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do you optimise a website for European traffic?
I have a design portfolio website here https://www.nicholsoncreative.com/ which uses a .com but is currently configured through the Search Console to appear in results for Google.co.uk. I am going to be restructuring the website and optimisation and I want to bring in more traffic/enquiries/business from around Europe. As there's no Google.eu, and as Google also serves results based on the searchers geographic location it would seem difficult to structure and optimise content so that results can be found across all of Europe. I assume simply switching to a .eu domain extension for my own website wouldn't solve the problem? I also assume that creating content in different languages would be a logical (if time consuming) option? Are there any other tried and trusted techniques that can be used to target traffic throughout Europe? I'd appreciate any advice.
International SEO | | JCN-SBWD0 -
Is there a Risk Around Creating a Website for Each Country in The World?
Is there a risk around creating a website for each country in the world with similar to identical content depending on the language? We need to serve prices and the local currencies and be compliant with regulations. We're planning to use rel=canonical and HREFLANG tags to help with consolidation and GEO-targeting.
International SEO | | ari_seo0 -
Schema for languages Subfolders
I'm using static Schema for each language subfolder in my website, Should i use the same "URL, description" for every language? or i have to use the URL and description according to the language? I'm using that schema for english should i change URL and description in the other languages? for example
International SEO | | MTBE0 -
E-commerce : 1 site per country or 1 site per language?
I'm working with an European e-commerce; they already have a French website with a .fr domain. They want to target the Belgium with a .be domain and the Nederland with a .nl domain. Belgium = 50% dutch, 50% French. Is it better to do 3 websites, one per country, or 2 websites, one per language ? Thinking to SEO, costs, VAT management, what is your opinion?
International SEO | | johnny1220 -
302 Redirect based on Language Detection
Hi, Our online application, magento e-commerce, has a script that detects browser language and does a 302 redirection to the language of choice ... www.mydomain.com/en/ or www.mydomain.com/es/ What's the SEO angle on this? Should I be concerned? thanks, Ben
International SEO | | bjs20100 -
Multi-National Website Demarcation in Organic Search
We launched our business in the UK many years ago using a .com domain and have built up good link equity back to our www site. Last year, we launched the same business in the US and host the US site on a "us." sub domain. We have used Google Webmaster Tools to demarcate the two websites so that the www site is set to target the UK and the "us." sub domain is set to target the US. Our organic search results from Google UK for the UK business are fine but when our US customers Google brand terms the www UK site takes precedence in organic search. To complicate this further, the sitelinks within the search results include a mixture of pages from the www UK site and the "us." US site. Google clearly has some difficulty understanding that the two sites are for two different geographic audiences. We have a good relationship with Google and they have indicated (with appropriate disclaimers) that we might consider aligning the URL structures for both sites to reduce the precedence that the www site currently receives. The www home page will become an International portal and the UK and US URL structures will be aligned. We have two options: Change both sites to subdomains so that we have "uk.xxxxx.com" and "us.xxxxx.com" linked to an International portal at the www subdomain Use sub folders so that we have "www.xxxxx.com/uk/" and "www.xxxxx.com/us/" again linked from the www subdomain We're comfortable with use of 301 redirects and canonicals to change the structure in a search engine friendly way but cannot agree internally whether sub domains or sub folders is the way to go. Unfortunately we're to far down the line to seperate by tld. Anyone have a strong opinion on the best approach? Thanks, Jeremy
International SEO | | www.webuyanycar.com0 -
How long does it take for google to realize there is a new language sub domain?
I have a global client who just launched new sub domains of their site in new languages (Spanish, Portuguese, Russian and Japanese). Example: es.client.com pt.client.com ru.amdocs.com ja.amdocs.com How long does it take for Google to recognize these new subdomains? Would submitting an XML sitemap be helpful? If so how long can we see them pick up the site? What is the best way to check that your new subdomains are showing in each countries SERPs? Thanks for your help!
International SEO | | Scratch_MM0 -
SEO difficulty between languages?
Hello, I would like to know if there are certain factors that determine SEO difficulty between different languages or countries. Is doing SEO more difficult in Japan than in the United States? What would be some factors that could help determine the above? Thanks in advance,
International SEO | | SS-ose0