Unsolved learning about links...
-
Hello! I'm wanting to gain some insight about backlinks, and wondering why a client's digital ads don't count towards our external link count. We don't see the domain listed in the Linking Domains and were just curious.
Any information would be appreciated as we're always trying to learn!
Thanks!
-
@yashbisht
Thank you! That's very helpful and interesting information. And you're right about links and backlinks being a little complex. In trying to naturally build links and increase our client's Domain Authority, we're finding that it takes a little patience and a lot of good content. We appreciate the info! -
@Ebbeka said in learning about links...:
Hello! I'm wanting to gain some insight about backlinks, and wondering why a client's digital ads don't count towards our external link count. We don't see the domain listed in the Linking Domains and were just curious.
Any information would be appreciated as we're always trying to learn!
Thanks!Hello!
It's a great question you've raised. Backlinks are a crucial aspect of SEO, and understanding how they work can be a bit complex. Let's break down why your client's digital ads may not count towards your external link count:
Nature of Digital Ads: Digital advertisements, such as those in Google Ads or social media ads, often utilize tracking links and redirects. These links are designed primarily for measuring ad performance and click-through rates, not for passing SEO value.
NoFollow Links: Many digital advertising platforms and social media sites utilize "nofollow" links by default. A "nofollow" link instructs search engines not to follow the link and, consequently, not to consider it for SEO ranking purposes. This is done to prevent paid advertisements from influencing search rankings artificially.
Dynamic URLs: Digital ads often use dynamically generated URLs that include various tracking parameters, making them less likely to be recognized as backlinks by SEO tools. Search engines may also have difficulty identifying these links as canonical URLs.
Shortened Links: Some digital ads use URL shorteners (e.g., bit.ly) to create concise and trackable links. These shortened links can obscure the original URL, making it challenging for SEO tools to associate them with your website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlink builder (Professional)
If I wanted to hire a professional person to build high quality backlinks for me, where would I look? I'm asking here because I'd rather go on the recommendation of other businesses owners, than a google search. Does anyone have a person that they can recommend? It's for an insurance agency in Texas. Many thanks
Link Building | | laurentjb1 -
Backlinks from The Sun, New Yor Post, etc...
Hello there, Some of my competitors have backlinks from very well-known newspaper websites like New York Post or The Sun. And it is really obvious that their backlinks are paid ones. On these news websites, they don't talk about ghost writing stuff or "partnership" for backlinks. They only write about banner advertising. So I was wondering how they can get a backlink from them.
Link Building | | Veptune
Do some writers sell those backlinks somewhere else, under the table? Are they in contact with SEO agencies who paid them and if this is the case, does their "manager" know it? or does the company directly have partnerships with SEO agencies? Basically, how to get a backlink from the NY Post or The Sun ? Thanks0 -
Footer backlink for/to Web Design Agency
I read some old (10+ years) information on whether footer backlinks from the websites that design agencies build are seen as spammy and potentially cause a negative effect. We have over 150 websites that we have built over the last few years, all with sitewide footer backlinks back to our homepage (designed and managed by COMPANY NAME). Semrush flags some of the links as potential spammy links. What are the current thoughts on this type of footer backlink? Are we better to have 1 dofollow backlink and the rest of the website nofollow from each domain?
Link Building | | MultiAdE1 -
Learn how to use Open Site Explorer's Top Pages report to help inform your content marketing efforts. Get your Daily SEO Fix!
With the Top Pages report, you can see the pages on your site (and your competitors’) that are top performers. The pages are sorted by Page Authority - a prediction of how well a specific page will rank in search engines - and also metrics for linking root domains, inbound links, HTTP status and social shares. Be sure to watch today's Daily SEO Fix video tutorial to learn how to use Open Site Explorer's Top Pages report to analyze the competitions' content marketing efforts and to inform your own. This video is part of The Moz Daily SEO Fix tutorial series--Moz tool tips and tricks in under 2 minutes. To watch all of our videos so far, and to subscribe to future ones, make sure to visit the Daily SEO Fix channel on YouTube.
Link Explorer | | kellyjcoop3 -
Dofollow link from Moz user profile not showing in OpenSiteExplorer
Hi everyone! I'm was searching my "new" dofollow link from my Moz user profile http://moz.com/community/users/625691 now I have more than 200 MozPoints, but in OpenSiteExplorer is only showing my "nofollow" link of the icon (the "M" icon in the left of the URL in the profile). Why not appears the dofollow link? Thanks!
Link Explorer | | rubenalonsoes1 -
No Competitive Link Metrics Published Since October 28th, When Are They Expected?
MOZ has not published competitive link metrics sinceOctober 28th. Does any one know when we can expect to see them published? Thanks,
Link Explorer | | Kingalan1
Alan1