@Ebbeka said in learning about links...:
Hello! I'm wanting to gain some insight about backlinks, and wondering why a client's digital ads don't count towards our external link count. We don't see the domain listed in the Linking Domains and were just curious.
Any information would be appreciated as we're always trying to learn!
Thanks!
Hello!
It's a great question you've raised. Backlinks are a crucial aspect of SEO, and understanding how they work can be a bit complex. Let's break down why your client's digital ads may not count towards your external link count:
Nature of Digital Ads: Digital advertisements, such as those in Google Ads or social media ads, often utilize tracking links and redirects. These links are designed primarily for measuring ad performance and click-through rates, not for passing SEO value.
NoFollow Links: Many digital advertising platforms and social media sites utilize "nofollow" links by default. A "nofollow" link instructs search engines not to follow the link and, consequently, not to consider it for SEO ranking purposes. This is done to prevent paid advertisements from influencing search rankings artificially.
Dynamic URLs: Digital ads often use dynamically generated URLs that include various tracking parameters, making them less likely to be recognized as backlinks by SEO tools. Search engines may also have difficulty identifying these links as canonical URLs.
Shortened Links: Some digital ads use URL shorteners (e.g., bit.ly) to create concise and trackable links. These shortened links can obscure the original URL, making it challenging for SEO tools to associate them with your website.
