Internal pages targeted for local keywords
-
Hello,
Simple question: how do you target local SEO with internal pages, where the home page may or may not be local?
-
A client of mine may only target 2 local keywords, where his home page is for national keywords and an internal page is for local. Is this even a good idea?
-
Bob,
Has your question been answered by the thoughtful responses on this thread? If not, could you please provide a bit more detail (like an example) so that we can work to get to the heart of the matter? Thanks!
-
Make those pages co-citation worthy and worth linking to from local directories and other local resources, just like you would do for a home page if you were trying to get that to rank for local terms. Be sure to use your geo-terms on those pages and use those terms in your internal linking.
-
I'm going to have to make some assumptions for this.
Lets take a florist in Boston as an example of an internal page. Once you've taken care of the on-page SEO (url, title tags, h tags, mentions in content and of course unique content) then I'd start looking for links from pages about both floristry and Boston. That should give a strong indicator of local and product relevance.
Where you can run into problems is when you have the same text with only minor changes for location. If you have a page about florists in Boston, one in New York, one in Dallas etc and the only text that differs between those pages is the location then you are going to have to rethink your site / database structure (Panda no likeee). Unique information is vital.
If on the other hand you are a florist with branches in each of those places then I don't see a problem with creating individual location pages, but again with unique content. I mean all unique, not substantially unique or slightly unique. In your google local you could use each branches internal url as the website url.
Hope that's of some help. You may have to be a bit more specific with your question though.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Videos on Home Page
Hello, My company is currently in the process of editing our website's homepage. My creative team wants to add several videos to an already big home page. I would like a more simple and less interactive home page. There has to be close to a half dozen videos already on the page. I know that Google bots have trouble crawling some items like java. I also know that page speed is a huge factor and the mobile first index is quickly approaching. Is it ok to have all of these videos on home page? Could this due harm to the page. All the videos are hosted on Vimeo and typically expand from some sort of icon. Page load time has been an issue and this will probably be our last update before google's mobile first index. I just want to make sure I am giving the correct advice by saying there is no problem with 6+ videos on a home page. Any advice would be great! Thanks!
Image & Video Optimization | | aua0 -
YouTube keyword research suggestion tool
Is the https://www.youtube.com/keyword_tool the best solution for researching keywords to help with your YT descriptions and tags etc ? I'm finding that huge numbers of the keyword ideas suggested by this tool are being listed as 'Not Enough Data' Should you ignore them, or because they are being suggested they are being used but just not much ? Any other resources for kw research for YT ? cheers dan
Image & Video Optimization | | Dan-Lawrence0 -
Local SEO: Specific pointers on how to improve my campaign
Hello, I changed my address midstream in my campaign, from spelling out "Suite H" to now it's #H. Wow, what a cleanup job. I'm in at least 3 dozen directories I've found, and it looks like there are more. I'm adding myself to all the main directories that yext lists here. I've also used whitespark for a couple of months. My site is here. The term I'm targeting is "Boise Weight Loss. I"m on page 3 and not in the local results. Could you guys give me some pointers on how to get up into the top 3 of the local results? I'm planning on cleaning up and adding directories. I don't know how many I'll need, and of course I am looking for pointers on the other factors (besides citations) as well. Thanks!
Image & Video Optimization | | BobGW0 -
Is it considered duplicate contentnt to post a video to youtube then embed that video on our website's FAQs page?
Essentially, I am answering popular questions we are asked and answering them in a video. Once I post it on youtube, I take the video, add it to our FAQ page, and when someone clicks on the question, a new page opens with the question, the video, and the written answer to the question underneath it. Thanks for any advice. watch?v=bwGRmvnCn7w
Image & Video Optimization | | KempRugeLawGroup0 -
Local SEO Help!
At the minute 12 out of my 16 clients are Local SEO clients. I'm new to SEO Moz and still only at the low level subscription which gives me 5 campaigns. It seems to me (and I may be wrong) that SEO Moz is more suited for my clients that want to rank nationally. SEO Moz seems like it might be a little overkill for using up a campaign for local seo. I'm going to stay with SEO Moz as it is great for the few clients I have that want to rank nationally. So my question is does anyone know of a similar company to SEO Moz that focuses soley on local seo? Does anyone have experience with Bright Local? How about shedding some light on what reporting software is good for LOCAL SEO? http://www.brightlocal.com/seo-tools/ Thanks
Image & Video Optimization | | fun52dig
Gary0 -
Backlinks & local search?
I'm aware that local search is mostly based on citations, and how well your Google places page is optimized, and the landing pages are optimized. But I was wondering if anyone could tell me if backlinks have any relevance in the local search results? And if they do, how much would you say the impact the local search results? could you estimate a % of total value? Also if they do, does it help to have backlinks that point at your places page urls? or should the backlinks just point at your places page landing pages?
Image & Video Optimization | | adriandg0 -
Rejected Yahoo! Local Listing Submissions
I'm working for a nationwide agency that has local agents scattered throughout the nation. I manually inputted each agent's listing and over half of them were rejected. I'm trying to find the common denominators among those that were approved and those that were rejected, but I can't find any. Does anyone know a way to get all of these locations approved?
Image & Video Optimization | | Caitlin.Adria0 -
Multi-site listings in Google Local/Place pages
I've had problems with a client that is a local medical center with multiple sites/addresses. We've created a Place Page for each location and linked it to the location page on the client's website that matches the address on the Place page. But that means we're not linking to the medical center's home page -- and Google Places doesn't like that. I know this because after we'd owner-verified each Place Page, Google went in and just changed the website link that was a deep link to a location page and replaced it with a link to the home page. But now there's not an address match. How should we handle this? Related question: Does it make sense to claim a separate listing in Yelp and other local directories for each of the separate locations since they each have a unique address? Will Yelp & other local directories allow for links to non-home pages on the client's website?
Image & Video Optimization | | DenisL0