Event Tracking or Goal Tracking?
-
Hi guys,
What do I need to implement if I want to track sign-ups (and where this successful transaction/goal came from) and email inquiries (from a contact form)? Event Tracking or Goal Tracking?
If you can share some of your guides or blogs/articles you found online, that would be great.
Thanks in advance!
-
For any people later coming in, in this thread. I got in touch with the site owner, it turned out that the GA tracking code was missing on the thank-you page.
-
Sure, if you want, we can discuss this through email. May I know your email?
-
Redirected, how? It could be via Ajax so it won't trigger an official new pageview? If these are not the case can you PM me the site we're talking about?
-
- Is there a new pageview when the user completes the form?
Yes, the person will be redirected to the thank you page once he/she completes an inquiry through our contact form.
- Have you validated the URL by looking at the pages viewed via the Content sub menu item in Analytics?
I don't know why it(/thank-you.html) is not showing.
What do you think is the problem?
-
Hard to say from here what your problem could be, I'm thinking about:
- Is there a new pageview when the user completes the form?
- Have you validated the URL by looking at the pages viewed via the Content sub menu item in Analytics?
-
Hi Martijn,
Thanks for the suggestions. We've already setup a goal tracking in Google Analytics using a URL destination (a "/thank-you.html" page) but I don't know why it is not working on one of our 2 sites. I still can't see any conversion data from the traffic reports once I click the "goal set 1". What we want to track is how many inquiries we're getting (the no. of people who contacted us from a "contact form" in a product page) and see where they come from (Google, Yahoo, Bing, Google Adwords, Facebook Ads, Direct Traffic, Social Media sites, etc.). Let me know your thoughts.
-
Hi,
That would be goal tracking, but you might have to use event tracking to set up the goal tracking. I can give you the whole explanation on how this works but since Google Analytics already created a pretty useful help guide for this: https://support.google.com/analytics/answer/1032415?hl=en I would recommend reading it.
Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Ecommerce Tracking
Hey all, I have GTM set up on a site and I am trying to enable the Ecommerce tracking functionality. My problem is this, I have access to the basket variables all they way through the checkout funnel to the payment page, but they are then lost on the payment completed page. Does anyone know how I can pass the value of the basket across to the payment completed page so I can mark the transaction completed with an actual value present. I cannot post hidden input fields or change the url get variables as the third party system that us used fails. I have thought maybe javascript calls, but not managed to get to work as yet. Can the Google session pass and hold them in the cookies that are set? Any help greatly appreciated. Cheers Tim
Conversion Rate Optimization | | TimHolmes1 -
Question regarding on tracking
Hi guys, We are tshirts printing company.
Conversion Rate Optimization | | WayneRooney
We have of course a website and we have around 18k monthly visitors.
We get around 75 daily quotes.
We are not E commerce so we dot sale on the website. We can get all the information from Google analytic regarding to how many quotes we got and from where they came from but we can't know how many quotes was converted. I heard that i can add ref code on the url and then i will see that code in our quotes system and i will know from where that quote arrived.
Another thing that i know i can do is that the system will remember that first url that the visitor enters the site so like that i can know exactly from each url we got the quote and i know that the professional name for this is SESSION. So after all this, the obvious questions here is, Is everything that im saying here is make sense ?
Can i add SESSION to WordPress site ? And how easy is that/or the cost for that ?
For all of you the expert out there, is this the right way to track everything if you are not eCommerce ? Any help are welcome !!0 -
Google Analytics: Do 'Goals' actually work?
Hi, Hoping someone can clarify this for me. I've set a goal up whereby the rule is to pick up all pages with "Thank-you" in the destination URL (regular expression). So, when someone fills out a form, it will count as a lead. I'm about 8 weeks in to the campaign now and measuring the last 4 weeks I've had a total of 30 goals completed. I have two issues with this and I really hope someone can help clarify: Using a custom report I can see that I've actually had 52 Visits to the Thank-You pages, 49 Unique Visits and 60 pageviews. Where is Google getting the goals from? I have 51 leads in my inbox from the campaign so far. So, much closer to the above stats in the custom report than in the Goal report. Why is this? Thanking you in advance!
Conversion Rate Optimization | | IndustrySteve0 -
Goals and funnels in Google Analytics
I have an e-commerce site and I'm trying to set up goals and funnels in Google Analytics. I've set the goal URL to my thank you page and am now setting up the funnel steps from home page through category page - product page - shopping cart - checkout. I seem to have set it up wrong though because according to the funnel 100% of the of the people coming in to the home page exists from there too, even though I can see that they have moved on to a category page. I have obviously several categories and product pages. Is there a way to set it up to include all category pages in one funnel step and all product pages in another? The way the website is set up is like this: Categories:
Conversion Rate Optimization | | Livet
domainname.com/category/category-name/ Products:
domainname.com/product/product-name How would you guys recommend i set up my goals and funnel steps in Google Analytics?0 -
Tracking Adwords Conversions for eCommerce ROI
I'm working with a rather large eCommerce customer who needs to be able to track their Adwords conversions for the purpose of determining the ROI of their Adwords campaigns. I've installed code from Google Adwords Conversions on their eCommerce page, but it doesn't seem to be calculating values correctly. Also, where would setting goals in Analytics come in to play if I'm trying to track the conversions of specific Adwords conversions?
Conversion Rate Optimization | | SmokewagonKen0 -
Google Analytics e-commerce tracking on multiple pages
Hi, I work in the airline industry and we are trying to implement Google analytics on our site. We are at the stage of getting e-commerce tracking setup. The problem we face is that we have multiple receipt pages (booking confirmation pages in our case) instead of just one as most carts would have. These are completely independent of each other. My question is can I use the same e-commerce tracking code on each page or do I need to setup multiple trackers. I reviewed the documentation here: https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce#multitracker however I'm unsure if multiple trackers are needed when using it on multiple pages or is this just for multiple trackers on the same booking confirmation page. any help on this would be greatly appreciated
Conversion Rate Optimization | | aerlingus0 -
Tracking Sales to Sources
We're trying to set up a commission system for the different people who contribute to our site. We just want to see a list of transactions and the path back to source for all of them. We haven't been able to figure it out and know other ecommerce sites have had to have figured this out.We have GA Ecommerce tracking on. How can we find last months sales: source / medium / keyword / landing page / revenue / etc Sorry if this is an obvious question. We have spent a lot of time trying to figure it out.
Conversion Rate Optimization | | chrishansen0 -
Can I track user journeys from a particular source?
We want to track users from a particular campaign to see what they do when they get to the site. The site generates revenue from clicks out so we want to be able to see whether visitors from a particular source click on multiple deals. i.e. enters from the source and then clicks on 3 different deals that take the user to other sites. Using GA, can I track this by implementing UTM on both the campaign links and outgoing links? Can I see exactly how many deals the average user is clicking on? As far as I know I can: Track visitors from the campaign Track overall clicks on deals Divide click outs by visitors But I can't track how many deals the visitors from campaign A clicked on... or can I?
Conversion Rate Optimization | | Red_Mud_Rookie0