Strong pages and subpages: Building exact anchor again and again, or mix up?
-
Hi Seo Moz Team,
I'm looking for some tips to optimize my site. The site is from mid 2009 and I'm targeting a bunch of keywords around a specific topic. One mainkeyword is a two phrase, let's say "keyword one". Since the beginning I built a lot of keyword anchor links with exact "keyword one" to my homepage. The key was climbing week to week until I reached number two on google. This place I could hold for round about 4 month. Until then it was going down to number 18 to number 14. The keyword "keyword one" was used most of all and it is the far most used key in the bunch of the other keywords.
My first question is: I don't know what to do. I started building some brand links in order to mix the anchortext up. Should I built some new links to "keyword one" until I'm in the tops again although I have so much of them already? Could it be, that I have a keyword penalty one year now? In the meantime I worked with other keywords, deeplinks with total different keys and brand links. Smaller keys are ranking good and are very stable on positions 1-3. But especially this key is a little bid tricky. Other sites in the serps have roundabout 5-10 links regarding "keyword one" and they are ranking better than my site with 30-40 exakt anchor. My other idea was, that some links with anchor "keyword one" could be devalued. In this case it should be ok to build some new with exact anchor?
The second keyword, lets say "key word two" is a three word combination. I have 60 good and editorial links on this special page and mixed up since I was optimizing for this key. Url mentions, exact anchor, variations and so on. With this key I'm on number 3. Number two is a very week site with no exact anchor backlink but a three word "keyword Domain".
Regarding to this, my second question: There is no other site on my project, that is stronger than this three key combination page, but I can't reach to number 1-2 in google. The incoming links are very good regarding to all the other sites in the serps. Should I have patience? Building more and more links? I'm afraid that it is unnatural this way.
For your information: There is one site in the serps from 2004. Everything this site does is to build lnks with "keyword one" and two other keywords. No variations, no brand. I think 85% of the time. This guy is ranking on positions 2-3 with this combinations since 3 years now, but smaller keys are week and foundable in comparison.
Thanks in advance!
-
Perhaps my question is to difficult without showing the Url. I don't want to post it here, but I think it will be helpful to refine my question that you can answer it on a general level.
Can you give me some best practice tips how to optimize strong subpages which are still ranking on top 3-4 if you consider, that these pages already have 50-60 incoming links from different sources and exact anchors / anchor variations which is much more than the pages from competitors. Is it too much at some time for one single subpage? Or should I keep going with optimization for this keyphrase until I'm on top 1-2 or in the filter? What is best practise to avoid those filters?
-
There are too many factors involved to offer the analysis you seek while on a general level. Can you offer us your site URL along with the keywords involved?
By looking at your site, the keywords, and the sites who are outranking you we can have a chance to get some ideas as to why these sites are outperforming you.
Some key factors to examine:
-
the keywords and phrases involved, how competitive are they?
-
the sites involved, how strong are their root domains?
-
how strong are your links versus your competitor's links?
-
how well is your site optimized for SEO vs your competitors?
-
-
Yes thats done, the site has a lot of pages with several deeplinks on them with different anchors.
-
Rather than just focusing on keywords, why not strengthen the content with 3-4 good article or blog posts on your site and then build links to them using their topics (or variations) as anchor text? This will favorably balance link/content ratio and work in your favor.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link Building Companies
Hi Moz Community, I'm currently looking into hiring a link building company. I found one promising lead out of Boise, ID who only specializes in white hat link building tactics but unfortunately, I found some tainted reviews as well. Any one has adice/recommendations on great companies out there? Many thanks!
Link Building | | SoFi_Moz0 -
Link building via Rafflecopter
I received an invite from a company to enter a contest for a chance to win a prize. The contest is run by Rafflecopter. Rafflecopter looks interesting because you can place the contest anywhere including social sites and your own website. Contestants can increase the chances of winning in various ways such as an FB like, tweet, etc. The largest number of points (for this particular contest) are awarded for linking from your website to their website. Given that the contestant must add the link to their website and the sponsoring company can not control whether they use nofollow, couldn't this contest approach to link building cause problems for SEO? If the contest included instructions to copy and paste the html with a nofollow, that would seem like a better solution, but the only guidance given was to link to their home page. Your thoughts? Best,
Link Building | | ChristopherGlaeser
Christopher0 -
Diverse SEO On & Off page questions!
Hey everybody. I have been reading several resources on SEO, and wanted to know your opinion on these topics. I know they are diverse and should be on a different set of questions, but i wanted to give it a try. I run a Heavily Specialized Steel B2B eCommerce Site. So my question would be what is the importance of the following topics, taking into mind the nature of my site. The importance on how often the page is updated ? Recommendations on updating relatively static pages ? How important is to meet HTML and W3C Standards, also its validation. The NoFollow and Follow ratio of incoming links. Your opinion onthe inclusion of outbound links to other relevant pages. Is there a best practice? Any comment is welcome, and would be deeply appreciated. Regards,
Link Building | | JesusD1 -
Exact Domain Match URL
Hello I have a few competitors ranking VERY well for exact keyword match URL. They have a single hosted page, when a customer clicks to buy inventory ir re-directs to there main url. Will google eventually catch on to this? Excellent position, very little backlink/seo work. Is this something that I should also look into for my own site? Thank you!
Link Building | | TP_Marketing0 -
Should we Have Our Anchor Text Changed?
Unfortunately, we used a SEO company to do some link building for us and they used a lot of marketed keywords as anchor text instead of branded. About a month into the project, we saw a drop in ranking for those keywords. From what I've read, Google is cracking down on marketed keywords in anchor text (when it is done in a spammy looking way). I have contacted the company that did the work and they said they could update the anchor text. So my questions are: Should we asked them to change the anchor text to branded keywords or should we just leave them? 2) If we do have them changed, do you think Google will look at that as another spammy move? Any input would be great. Lesson learned not to used a reputable SEO company and for us not to monitor how they were submitting links. Ron
Link Building | | dustyabe0 -
Link building for ecommerce site
What are your recommendations for the best link building strategy for a B2C ecommerce site?
Link Building | | DenverKelly0 -
Link Building Tactics
Without giving all of your secrets away, what are your basic link building tactics? I'm trying to do everything legit, but man is it tough to get links from legit sites. This is the first time I've truly had to go out and build links. I am trying to partner with bloggers in my industry to post a review of our site and submitted to some of the major paid directories and stuff like that, but I'm curious to know what the pro's do.
Link Building | | modparent0
