Strong pages and subpages: Building exact anchor again and again, or mix up?
-
Hi Seo Moz Team,
I'm looking for some tips to optimize my site. The site is from mid 2009 and I'm targeting a bunch of keywords around a specific topic. One mainkeyword is a two phrase, let's say "keyword one". Since the beginning I built a lot of keyword anchor links with exact "keyword one" to my homepage. The key was climbing week to week until I reached number two on google. This place I could hold for round about 4 month. Until then it was going down to number 18 to number 14. The keyword "keyword one" was used most of all and it is the far most used key in the bunch of the other keywords.
My first question is: I don't know what to do. I started building some brand links in order to mix the anchortext up. Should I built some new links to "keyword one" until I'm in the tops again although I have so much of them already? Could it be, that I have a keyword penalty one year now? In the meantime I worked with other keywords, deeplinks with total different keys and brand links. Smaller keys are ranking good and are very stable on positions 1-3. But especially this key is a little bid tricky. Other sites in the serps have roundabout 5-10 links regarding "keyword one" and they are ranking better than my site with 30-40 exakt anchor. My other idea was, that some links with anchor "keyword one" could be devalued. In this case it should be ok to build some new with exact anchor?
The second keyword, lets say "key word two" is a three word combination. I have 60 good and editorial links on this special page and mixed up since I was optimizing for this key. Url mentions, exact anchor, variations and so on. With this key I'm on number 3. Number two is a very week site with no exact anchor backlink but a three word "keyword Domain".
Regarding to this, my second question: There is no other site on my project, that is stronger than this three key combination page, but I can't reach to number 1-2 in google. The incoming links are very good regarding to all the other sites in the serps. Should I have patience? Building more and more links? I'm afraid that it is unnatural this way.
For your information: There is one site in the serps from 2004. Everything this site does is to build lnks with "keyword one" and two other keywords. No variations, no brand. I think 85% of the time. This guy is ranking on positions 2-3 with this combinations since 3 years now, but smaller keys are week and foundable in comparison.
Thanks in advance!
-
Perhaps my question is to difficult without showing the Url. I don't want to post it here, but I think it will be helpful to refine my question that you can answer it on a general level.
Can you give me some best practice tips how to optimize strong subpages which are still ranking on top 3-4 if you consider, that these pages already have 50-60 incoming links from different sources and exact anchors / anchor variations which is much more than the pages from competitors. Is it too much at some time for one single subpage? Or should I keep going with optimization for this keyphrase until I'm on top 1-2 or in the filter? What is best practise to avoid those filters?
-
There are too many factors involved to offer the analysis you seek while on a general level. Can you offer us your site URL along with the keywords involved?
By looking at your site, the keywords, and the sites who are outranking you we can have a chance to get some ideas as to why these sites are outperforming you.
Some key factors to examine:
-
the keywords and phrases involved, how competitive are they?
-
the sites involved, how strong are their root domains?
-
how strong are your links versus your competitor's links?
-
how well is your site optimized for SEO vs your competitors?
-
-
Yes thats done, the site has a lot of pages with several deeplinks on them with different anchors.
-
Rather than just focusing on keywords, why not strengthen the content with 3-4 good article or blog posts on your site and then build links to them using their topics (or variations) as anchor text? This will favorably balance link/content ratio and work in your favor.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 redirect single page
I have a popular page on one domain and I did 301 redirect of it to another domain. Just one single page. Both the sites are very related to each other. Will the backlinks get transferred? Its been more than a week but nothing shows up in webmaster tools.
Link Building | | anran0 -
Best way to build backlinks
Hey guys, I was wondering what is the best way to build back links ? I have all the read moz's articles regarding this and I know the crucial parts are creating content, engaging users via social media etc. What I am interested in knowing is whether guest posting is still a solution to create that domain authority you need to rank ? I've spoken with some people that told me guest posting is out of date and will not pay off using it. By using guest posting of course I relate to creating unique content and valuable to the user. Thanks, Andrei
Link Building | | kiraftw0 -
Best way to get over the Hump (from page 2 to page 1)
Hello, I've recently been able to bring my site way up in the rankings for some very competitive keywords. I've done nothing spammy, and everything has been done with a lot of detail and a focus on only using the best techniques. My site is on page 2 for a lot of keywords. What would be your suggestions for getting over that hump and making it to page 1? I'm happy with my results (coming from pages 30-50 to page 2 over a couple of months) but I'm not satisfied and won't be until I can be on the top of page 1... Any suggestions are welcome... Thanks
Link Building | | Prime850 -
Posts and Page linking
Can I link from the post to page? I read on semoz that in order to avoid crazy linking I should not link from a post everywhere. Is it ok to link from some post which is in a category to a page?
Link Building | | VillasDiani0 -
Page Rank Sculpting
Just a thought. With the way pagerank works and passing link juice evenly across all your links. Would it make sense to structure your site so that each page passes your all your link juice from lets say your homepage to another page. Then that page would contain all the link juice from the homepage. Then do the same thing with the next pages. For instance Homepage - linkjuice 10 link1 - follow link2 rel=nofollow link3 rel=nofollow link4 rel=nofollow link5 rel=nofollow Link1 - linkjuice 10 link1 rel=nofollow link2 - follow link3 rel=nofollow link4 rel=nofollow link5 rel=nofollow Link2 - linkjuice 10 link1 rel=nofollow link2 rel-nofollow link3 - follow link4 rel=nofollow link5 rel=nofollow Link3 - linkjuice 10 link1 rel=nofollow link2 rel-nofollow link3 rel=nofollow link4 - follow link5 rel=nofollow Link4 - linkjuice 10 link1 rel=nofollow link2 rel-nofollow link3 rel=nofollow link4 rel=nofollow link5 - follow and so on. Theoretically would'nt this help pass a ton if not all of link juice to your main links? Sorry if this is a dumb question, it's late and sometimes my mind goes places 🙂
Link Building | | cbielich0 -
What is an example of good anchor text?
Hi, I'm sorry to ask yet another question but the advice I get here is always so accurate and friendly that it's almost addictive. After Penguin I'm constantly thinking about what looks natural to Google. With regards to link building I can't really envisage any situations where natural anchor text would be anything other than either the name of our company or 'click here'. The only exception to this I would have thought would be if a customer was referring to a particular product on our site. Even in this situation I would have thought they'd have said 'I bought my cheap cartridges at Refresh Cartridges' with the company name still being used as the anchor rather than 'cheap cartridges'. I think if we're stripping it down to what works best from a human rather than search engine perspective then using 'cheap cartridges' rather than the company name would be just a little odd. Therefore my question is whether, when link building, I should just use my company name for all anchor text rather than trying to artificially mix it up to make it look ‘natural’. While I could vary the anchor text by saying 'cheap this', 'high quality that' and playing around with the text, almost certainly when used in context with whatever I am writing this would look unnatural no matter how many combinations I used. Is this correct or would my overuse of the company name make what should be a natural looking linking strategy look unnatural and harm results by not conveying the potential content of the page by using targeted anchor text. Thanks for your help. Chris
Link Building | | ChrisHolgate0 -
Effects of link bait page
Hi Mozzers! I'm thinking about putting a page with some interesting comedy content on my site as link bait and had a few questions on how i should go about it. 1. Should I link to this page from my home page or would it be better to build outside links to it and then funnel all the page rank to the pages on my site that i want ranking higher? I've been told that page rank is a tiny factor in ranking in the serps so is it worth doing if the only reason i'm building it is to funnel page rank to my important pages? The link bait page content will be on the same subject as my entire site so it will definitely help google associate my site with my product from the incoming links. 2. if a web page on my site receives links does it help other pages on my site to rank higher or just the page with the incoming links? One time i had a flurry of links pop up to my home page and it seemed like all my pages started ranking higher, but it might just have been coincidence? Any thoughts? 3. What's a good way to get my page seen by the masses to draw links? I thought about buying some stumbles on Stumbleupon to get it seen quickly but are there more or better ways to do this? Thanks in advance everyone! Ron
Link Building | | Ron100 -
Link building
Hello all ! I would love some opinions about one Link Building technical aspect from SEOs, link builders ... How important is the number of outgoing links on the page you have the opportunity to place a link ? (from a scale of 1-10 / what about where dose this factor fits overall with your check list , as important to consider as far as link building) Would you place a link on a page with 200+ outgoing external links if the page is ok (not involved in selling links, all links are related with the subject, target page, anchor text etc) or you would go with a link on a 10-15 links per page but not that 'powerful' and not that related (not spammy but more general on the subject that can contain links to some other non related resources). Eg: Option 1: www.whatever-name.com/links.html the entire domain is about x. It has 250 links in that page (in the links.html) all links on the links.html pages are somehow related / resources with x. Your link can be placed with an anchor text related with x that will target a page on your site related with x. Domain page rank : 6 (as a general indicator), Page PR, the links.html one, PR: 2 Option 2: www.some-other-name.com/x-is-so-great the entire domain is NOT about x, just the page. It has 5..10 links in that page (external links more or less related with x - but not spammy) Your link can be placed with an anchor text related with x that will target a page on your site related with x. Domain page rank : 3 (as a general indicator), Page PR, the links.html one, PR: 1 What's your best option ? Thanks !
Link Building | | eyepaq1