Topical Sitelinks
-
This is a question about the non-branded, topical sitelinks SERP - i.e. those sitelinks without additional descriptive text, that tend to be shown for queries that are information centered as opposed to brand-centric.
I'm been noticing an increase in these among some big brands in the travel vertical, and wanted to throw it out there to the esteemed Moz community.
Are these the preserve of big site SEO/brands, or is there anything we can/should be doing to increase our chances of getting these topical sitelinks to appear?
Cheers!
-
As Marc has pointed out, you can't choose them, you can only increase your chances of having them appear by having the correct markup and appearing higher in search results.
One other thing to note is that you can demote a sitelink in Webmaster Tools under the "Search Appearance" tab. For each search result page, you can demote specific pages you wouldn't want to appear as a sitelink.
But I would absolutely recommend having Schema markup to have full descriptive sitelinks for search results, especially your branded ones. More real estate you can have in search the better
-
The only way to get a chance to be mentioned with such highlighted data is to have a really good working markup structure... you can use the data highlighter tools within WMT f.ex. or data vocabulary markup language / schema.org
older article : http://moz.com/blog/schema-examples
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Related Topics what is this ?
Is this questions people have about something. For example : for the keyword Title tag would a related topic would be the length because people look for the length of a title tag ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Can I cover any topic(s) or are they some required ones
Can you talk about anything (any topics) when you write about something or is google expecting to see certain topics ? Let me clarify, let's say I do "bike tours on the island of Corsica"and bike through villages that none of the companies ranking on the 1 st page ride thru. Can I still rank as long as I write good content or do I need to cover at least some of the topics covered by the companies ranking on the 1 st page ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Mapping ALL search data for a broad topic
Hi All As our company becomes a bigger and bigger entity I'm trying to figure out how I can create more autonomy. One of the key areas that needs fixing is briefing the writers on articles based on keywords. We're not just trying to go after the low hanging fruit or the big money keywords but actually comprehensively cover every topic and provide actual good quality up to date info (surprisingly rare in a competitive niche) and eventually cover pretty much every topic there is. We generally work on a 3 tier system on a folder level, topics and then sub-topics. The challenge is getting an agency to: a) be able to pull all of the data without being knowledgeable in our specific industry. We're specialists and, thus, target people that need specialist expertise as well as more mainstream stuff (the stuff that run of the mill people wouldn't know about). b) know where it all fits topically as we kind of organise the content on a heirarchy basis. And we generally cover multiple smaller topics within articles. Am I asking for the impossible here? It's the one area of the business I feel the most nervous about creating autonomy with. Can we become be as extensive and comprehensive as a wiki-type website without having somebody within the business that knows it providing the keyword research. I did a searh for all data using the main two seed keywords for this subject on ahrefs and it came up with 168000 lines of spreadsheet data. Obviously this went way beyond the maximum I was allowed to export. Interested in feedback and, if any agencies are up for the challenge, do let me know! I've been using moz pro for a long time but have never posted and apologise if what I'm describing is being explained badly here. Requirements Keywords to cover all (broad niche) related queries in the UK, no relevant uk (broad niche) keywords will be missed Organised in a way that can be interpreted as article brief and folder structure instructions. Questions How would you ensure you cover every single keyword? Assuming no specialist X knowledge, how will you be able to map content and know which search queries belong in which topics and in what order. Also (where there is keyword leakage from other regions) how will you know which are UK terms and which aren’t? With minimal X knowledge – how will you know whether you’ve missed an opportunity or not (what you don’t know you don’t know) What specific resources will you require from us in order for this to work? What format will the data be provided to us in - how will you present the finished work so that it can be turned into article briefs?
Intermediate & Advanced SEO | | d.bird0 -
Topic research and content suggestion
Is the topic research and content suggestions that semrush gives (that is currently in beta) similar to what moz calls content suggestions ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Google Search Console Tools Sitelinks
Question. If you wanted to use the Google Demote this sitelink URL - will another sitelink appear to replace it? There is a sitelink I feel doesn't belong and hoping another one that is beneficial appears. I understand Google has control of what appears. https://support.google.com/webmasters/answer/47334 Thanks.
Intermediate & Advanced SEO | | Kdruckenbrod0 -
Sitelinks Not Appearing
We've have been ranking number 1 for all brand related terms but yet still sitelinks won't appear. We have submitted an xml sitemap We have a front facing sitemap in the footer We have a clear hierarchy of pages on the site We have a strong link profile We have a few hundred visits a month from organic search We are running Google Shopping ads Is there anything else that I should be doing?
Intermediate & Advanced SEO | | the-gate-films0 -
Google Sitelinks Search Box
For some reason, a search for our company name (“hometalk”) does not produce the search box in the results (even though we do have sitelinks). We are adding schema markup as outlined here, but we're not sure about: Will adding the code make the search bar appear (or at least increase the chances), or is it only going to change the functionality of the search box (to on-site search) for results that are already showing a search bar?
Intermediate & Advanced SEO | | YairSpolter0 -
What would you pick? Species/Breed or Topic
If you'd like to take a look, the site under quesiton is http://ArkAnimals.Com. At the moment I am considering doing landing pages by topics and not by the type of animals. I will be blending both wild and domestic animals but how to best do this is confusing since so much has changed over the years. My competitors are focusing on animal types mainly and competition is fierce. Also the site attracts by three main topics not specific animals--so I want to be a bit unique which is why I am considering a topic driven focus. What would you recommend? Background This site has been online since 1994 and on its own domain for a long while. However, over time it has suffered from a lot of things--different designers, expansion, movement of content to niche sites and bad seo. LOL Once everything was on one site with sub directories. Then, it expanded and my online advisors recommended moving topics off into their own niche sites. So, I did that. Ugh. Now, much of that content is being integrated back as I am undergoing an intense revamp (the last one was a disaster). There are a few presenting problems that I could use your perspective and expertise--since I am too close to it. Problems for Needing Your Input The site is over 2600 pages with many in html and others in php.What is the best practice? Moving the remaining html pages over into php? Some of the pages that were not active have a redirect to the blog. I plan on doing page to page 301 redirects once I dig in--unless you have a better idea. There are a lot of well established links to some of the pages. How many topics are too many? I have a wide variety of content. First, the magazine format covered about six topics. Later, I began covering more pet related items and did a lot of different news summaries to keep it fresh. I want to dump the short outdated pages as many of them have obsolete links or are too short to add any value. Or should I update if they help with the seo rather than continue to let them dilute the site? Landing page or blog? Which is better, an index landing page or blog? At the moment the blog appears on the main index for freshness and the site attracts traffic for specific topics not animal breeds or species. I want to move the site from an educational site to serving as a main funnel for potential clients driving them to get on a list or to a niche site for sales related to the particular topic/training of interest. What your take on this if you were to tackle it? Any input would be greatly appreciated. My audience includes those who are pet owners, novice trainers, and animal lovers with no critter sense.
Intermediate & Advanced SEO | | TheARKlady0