Moving career site to new URL from main site. Will it hurt SEO for main page?
-
For one of our clients we are building a career site and putting it under a different URL and hosting service (mainly due to security concerns of hosting it under the same host and domain).
almost 100% of the incoming traffic to their current career section (which it is in a sub-folder) receives traffic for branded keywords (brand + job/career/employment), that is, there are no job position specific keywords.
The client is now worried that after moving the site, the inbound traffic to the main site will be severely affected as well as the SERP results.
My questions are, will the non-career related SERPs be affected? I don't see how will they be but I could be wrong
If no, how could we reassure her that the SEO to the main site wont be affected? are there any case studies of a similar case (splitting part of the website under a new URL and hosting service?)
Thank you for your help.
PS: this is my first post so please forgive me if this has been asked before. I could not find a good response.
-
Anytime a website URL changes there is a large potential for harm. I would say that you can expect a significant drop in the near future after moving the site.
Make sure the old URL has a permanent redirect 301. This tells Google (and others) that the website has been moved and it is a permanent move. SERPs won't update immediately, so this will help you funnel traffic to your new website address.
In a perfect world, black-hats don't take expired domains with high DA and try to recreate the content to build up their affiliate marketing link strategies, but that's another topic.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Client wants to remove mobile URLs from their sitemap to avoid indexing issues. However this will require SEVERAL billing hours. Is having both mobile/desktop URLs in a sitemap really that detrimental to search indexing?
We had an enterprise client ask to remove mobile URLs from their sitemaps. For their website both desktop & mobile URLs are combined into one sitemap. Their website has a mobile template (not a responsive website) and is configured properly via Google's "separate URL" guidelines. Our client is referencing a statement made from John Mueller that having both mobile & desktop sitemaps can be problematic for indexing. Here is the article https://www.seroundtable.com/google-mobile-sitemaps-20137.html
Intermediate & Advanced SEO | | RosemaryB
We would be happy to remove the mobile URLs from their sitemap. However this will unfortunately take several billing hours for our development team to implement and QA. This will end up costing our client a great deal of money when the task is completed. Is it worth it to remove the mobile URLs from their main website to be in adherence to John Mueller's advice? We don't believe these extra mobile URLs are harming their search indexing. However we can't find any sources to explain otherwise. Any advice would be appreciated. Thx.0 -
Migrating From Parameter-Driven URL's to 'SEO Friendly URL's (Slugs)
Hi all, hope you're all good and having a wonderful Friday morning. At the moment we have over 20,000+ live products on our ecomms site, however, all of the products are using non-seo friendly URL's (/product?p=1738 etc) and we're looking at deploying SEO friendly url's such as (/product/this-is-product-one) etc. As you could imagine, making such a change on a big ecomms site will be a difficult task and we will have to take on A LOT of content changes, href-lang changes, affiliate link tests and a big 301 task. I'm trying to get some analysis together to pitch the Tech guys, but it's difficult, I do understand that this change has it's benefits for SEO, usability and CTR - but I need some more info. Keywords in the slugs - what is it's actual SEO weight? Has anyone here recently converted from using parameter based URL's to keyword-based slugs and seen results? Also, what are the best ways of deploying this? Add a canonical and 301? All comments greatly appreciated! Brett
Intermediate & Advanced SEO | | Brett-S0 -
SEO - is it site or page
Hi When we're talking about SEO does the search engine only look at the whole site in general or do they look at the individual page when we're talking about SERP? So if you have a keyword "my search term" Does the search engine look at the site first or the page with the term on then rank you or is it the page then the site.
Intermediate & Advanced SEO | | Cocoonfxmedia0 -
Best set up for mobile site for SEO
Hello Does anyone have any input into what is the best way to have a mobile website URL structure for not responsive display sites. mobile.site.com www.site.com/m/ or neither have it just display on the same URL. Thanks
Intermediate & Advanced SEO | | christaylorconsulting0 -
SEO for New Web Site Launch
I am going to launch a new website with digital marketing included SEO, SMO, PPC, SEM, ORM services. Please anyone suggest me what would be marketing & brand promotion strategy for this.
Intermediate & Advanced SEO | | afycon0 -
Why are our sites top landing pages URL's that no longer exist and retrun 404 errors?
Digging through analytics today an noticed that our sites top landing pages are for pages that were part of the old www.towelsrus.co.uk website taken down almost 12 months ago. All these pages had the 301 re-directs which were removed a few months back but still have not dropped out of Googles crawl error logs. I can't understand why this is happening but almost certainly the bounce rate on these pages (100%) mean we are loosing potential conversions. How can I identify what keywords and links people are using to land on these pages?
Intermediate & Advanced SEO | | Towelsrus0 -
URL for New Product
Hi, We are creating a section on our established existing website to display our new marketplace product & associated category pages. This marketplace will be a section of the site where our users can sell online training courses that they've created. It will be branded on our site as the Marketplace. Is it important to include 'marketplace' in the URL? Or would it be better to include a relevant keyword such as 'training-courses' instead? Or both? I've assumed I shouldn't use both as that would increase the length of the URLs and number of subfolders.
Intermediate & Advanced SEO | | mindflash0 -
Seo for Q&A site
Hi, I am working on a newly launched Q&A site. We have very few questions and users right now and very very low seo traffic. In order to increase the number of users and seo traffic we intend to create a number of pages containing potential questions. Each page would have the following structure: Question. Ex: "What are the top wholesale suppliers of coffee in China?" Some content. Ex: Are you looking for wholesale suppliers of coffee in China? Post your question here? Question form Some additional content So there would be a page for wholesale suppliers of coffee for every country. We would publish the pages gradually and the content would be unique but yet similar (ex: only the Country changes). What do you think about this approach? Is it a good idea or can it be dangerous? We don't want to incur in any kind of penalization, we just want to give the possibility to people who are looking for specific information to find us and be able to post the request on our website.
Intermediate & Advanced SEO | | Ypsilon0