Moving career site to new URL from main site. Will it hurt SEO for main page?
-
For one of our clients we are building a career site and putting it under a different URL and hosting service (mainly due to security concerns of hosting it under the same host and domain).
almost 100% of the incoming traffic to their current career section (which it is in a sub-folder) receives traffic for branded keywords (brand + job/career/employment), that is, there are no job position specific keywords.
The client is now worried that after moving the site, the inbound traffic to the main site will be severely affected as well as the SERP results.
My questions are, will the non-career related SERPs be affected? I don't see how will they be but I could be wrong
If no, how could we reassure her that the SEO to the main site wont be affected? are there any case studies of a similar case (splitting part of the website under a new URL and hosting service?)
Thank you for your help.
PS: this is my first post so please forgive me if this has been asked before. I could not find a good response.
-
Anytime a website URL changes there is a large potential for harm. I would say that you can expect a significant drop in the near future after moving the site.
Make sure the old URL has a permanent redirect 301. This tells Google (and others) that the website has been moved and it is a permanent move. SERPs won't update immediately, so this will help you funnel traffic to your new website address.
In a perfect world, black-hats don't take expired domains with high DA and try to recreate the content to build up their affiliate marketing link strategies, but that's another topic.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If I block a URL via the robots.txt - how long will it take for Google to stop indexing that URL?
If I block a URL via the robots.txt - how long will it take for Google to stop indexing that URL?
Intermediate & Advanced SEO | | Gabriele_Layoutweb0 -
Splitting a strong page - SEO
Hi, I have a page with high traffic that is showing a list of flea markets in a unique URL. We are redesigning our website and we have created a listing directory of flea markets, so the users can look up and find the information for each. Each flea market will have its own URL in the future, and the listing directory shows only summarized info of each flea market in the results. Before activating the new flea market section, I would like to make sure which is our best bet: Option 1: Create pages with same URL/content as the current ones, which we won't link from frontend, and besides that, use the new flea market section on a separate page. Option 2: Redirect the current page to the new flea market section. As an inaccurate reference because it depends on many variables and SEO doesn't have an actual number, I understand this is more or less how it would work: Example Option 1 (after 1 week of launch): Old Flea Market Pages SEO traffic: 10,000 visits/month New Copied Flea Market Pages traffic: 9,700 (maybe a bit below 100 because of design changes etc) New Flea Market Section traffic: 500 visits/month (then increase over time) Example Option 2 (after 1 week of launch): Old Flea Market Pages SEO traffic: 10,000 visits/month New Redirected Flea Market Pages traffic: 9,000 (in principle PageRank wouldn't be affected, but other rankings might) New Flea Market Section traffic: (joined above, then increase over time) According to this, Option 1 would give us more total future visits compared to redirecting, plus the new flea market pages would add to it. If redirecting, the new flea market section would add up some SEO juice to the old page, but not as much as Option 1 (not redirecting). Please confirm. Which option is the best one and why? Thank you, New 301 Redirection Rules: https://mza.bundledseo.com/blog/301-redirection-rules-for-seo
Intermediate & Advanced SEO | | viatrading10 -
Seo for international sites
Hello, I have a question for the group, our main US site- http://www.datacard.com is utilized to move content to other regional sites like http://www.datacard.co.uk/ and http://www.datacard.fr/ and http://www.datacard.com.br/. Anyhow, we essentially have some regional content on those sites, but for ease of maintaining and updating the content we have a company translate this for us and then undergo an in country review for local people in our company to review the content. That being said the meta descriptions, titles, code, everything gets translated to that language. I know there are issue for SEO for these purposes as we get much better rankings with http://www.datacard.com. The regional sites are newer so this could be part of it. We don't have an agency helping us with SEo and i get a lot of questions on what can be done internally for this for regional sites with our current structure. Any tips you have? It would be greatly appreciated! Laura
Intermediate & Advanced SEO | | lauramrobinson320 -
New Domain VS New Page Backlink?
Assuming you've already got a link from:
Intermediate & Advanced SEO | | Sam.at.Moz
sitea.com/page1 (Moz domain rank 55, Moz page rank 30) You have two choices for another link: 1. Another link on the same domain but a new page:
sitea.com/page2 (Moz domain rank 55, Moz page rank 30) 2. A link on a new domain but with a lesser domain & page rank
siteb.com/page1 (Moz domain rank 30, Moz page rank 20) Assuming you have no other links to your site - both sites are relevant to your industry, both 5 years old, both have the same number of visitors/external links/ads and the content and anchor text remains the same. Which will have a bigger impact on SERP movements? Sam0 -
Will Canonical tag on parameter URLs remove those URL's from Index, and preserve link juice?
My website has 43,000 pages indexed by Google. Almost all of these pages are URLs that have parameters in them, creating duplicate content. I have external links pointing to those URLs that have parameters in them. If I add the canonical tag to these parameter URLs, will that remove those pages from the Google index, or do I need to do something more to remove those pages from the index? Ex: www.website.com/boats/show/tuna-fishing/?TID=shkfsvdi_dc%ficol (has link pointing here)
Intermediate & Advanced SEO | | partnerf
www.website.com/boats/show/tuna-fishing/ (canonical URL) Thanks for your help. Rob0 -
Page URL keywords
Hello everybody, I've read that it's important to put your keywords at the front of your page title, meta tag etc, but my question is about the page url. Say my target keywords are exotic, soap, natural, and organic. Will placing the keywords further behind the URL address affect the SEO ranking? If that's the case what's the first n number of words Google considers? For example, www.splendidshop.com/gift-set-organic-soap vs www.splendidshop.com/organic-soap-gift-set Will the first be any less effective than the second one simply because the keywords are placed behind?
Intermediate & Advanced SEO | | ReferralCandy0 -
URL for New Product
Hi, We run an established website (mindflash.com) selling online training software. We are getting ready to launch a new section of the site where our users can sell their own online training programs. This will be branded as the 'marketplace'. This section will have a main page, category pages, tag pages, search and individual course pages. In our URL structure, I'd love to target the word 'training courses' but I don't want to neglect the product brand either. Is it better to use /training-courses in the marketplace urls or to use /marketplace? Or is it better to use both like /marketplace-training-courses or /marketplace/training-courses? Option 1: Example main section page: mindflash.com/training-courses Example category page: mindflash.com/training-courses/software-training Option 2: Example main section page: mindflash.com/marketplace Example category page: mindflash.com/marketplace/software-training Option 3: Example main section page: mindflash.com/marketplace-training-courses Example category page: mindflash.com/marketplace-training-courses/software-training Option 4: Example main section page: mindflash.com/marketplace/training-courses Example category page: mindflash.com/marketplace/training-courses/software-training Which option is better and why?
Intermediate & Advanced SEO | | mindflash0 -
I currently have a client that has multiple domains for multiple brands that share the same IP Address. Will link juice be passed along to the different sites when they link to one another or will it simply be considered internal linking?
I have 7 brands that are owned by the same company, each with their own domain. The brands work together to form products that are then sold to the consumer although there is not a e-commerce aspect to any of the sites. I am looking to create a modified link wheel between the sites, but didn't know if my efforts would pay off due to the same IP Address for all the sites. Any insight on this would be greatly appreciated.
Intermediate & Advanced SEO | | HughesDigital0
