Which is one worst panda or penguin?
-
Which penalty is easier to fix, and how to go about it fixing the issues.
-
Thanks for your responses Matt and Andy, very useful information and I will go into them deeper to workout what is going on with my site.
It's interesting what Andy says about older sites getting hit the mosts as we are seeing new sites with high rankings, when in the "old days" it would take ages for these sites to rank for very competitive keywords.
We have not received a Google webmaster penalty, but have been hit by one of the black and white animals. We have disavowed many links and have seen some recovery, but need to see more progress.
I'll check out the links above and see if it will help in understand what to do.
Thanks again,
ps, if anyone has any more info, do let me know.
Tai
-
Both come with their own unique problems, and each target different areas. Neither is particularly easy to fix, but because Panda covers so much more than just backlinks, that it can take a long time to track down what has caused a hit.
I have worked with companies that have been in Panda and then back out within a few weeks - others, many months.
There are some great articles that can help you track down Panda and Penguin issues, so have listed them below.
Panda
- https://econsultancy.com/blog/8583-how-to-identify-and-fix-google-panda
- http://googlewebmastercentral.blogspot.co.uk/2011/05/more-guidance-on-building-high-quality.html
- http://searchenginewatch.com/article/2069358/Google-Ask-Yourself-These-23-Questions-if-Panda-Impacted-Your-Website
Penguin
- http://moz.com/blog/whiteboard-on-googles-penguin-update
- http://www.searchenginejournal.com/an-seos-ultimate-post-penguin-checklist-infographic/48228/
- http://moz.com/ugc/a-theory-for-preventing-recovering-from-a-google-penguin-penalty
All of these are excellent guides that will give you information on how you can best approach these subjects. It is too large an issue to generally tackle here. I have written audits that run into dozens of pages!
Hopefully these will give you a wide range of points to look at
-Andy
-
"Google Penguin is the latest update to Google's algorithm. This update is aimed at websites that are using tactics that are considered a way to game Google's searches."
"Google Panda is the change to the algorithm we see that effects a lot of people who have old sites. To understand Google Panda, it helps to understand Google's core mission. Google wants to deliver the best results for what you are searching. They do NOT want to deliver websites they consider to be low quality and this means when people go to a site from Google's search, if you go back from that search, Google notices it and pushes you down in the search rankings. Some of the factors we have seen effect sites, are poor site design, sites that don't reference their articles through links, sites that are slow to load, sites that use duplicate content over and over again. The bottom line is you need to have a well designed site and creates original content."
Above content sourced from: https://digitalfireflymarketing.com/what-difference-between-panda-and-penguin
Personally, I'd recommend hitting 2 birds with one stone and:
- Removing any trace of suspicious techniques: cloaking, keyword stuffing, etc
- Check your backlink profile on www.opensiteexplorer.org and for each listed link, ask yourself, "would I willingly show this to the Google webspam team".
- Improve your site design and information architecture so that you fulfil users' desires elegantly. I've personally found that a decreasing 'bounce rate' is one of the best indications that your site experience is improving.
Hope this helps and good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Combine two websites or keep them separate after Penguin 3 ranking drop and gain
Since 1995 we had one website which combined our wedding and portrait photography business.(website A) Three years ago we created a new website and new domain name for the portrait photography side. (website B) We did not delete the portrait information from website A. Both sites were ranking well on page one. After Penguin 3 website B is no longer ranking at all. Website A is still ranking well and one of the original portrait pages on the website A is now ranking on page one also. I am wondering what to do and considering the below options: 1. Should I go back to a combined wedding and portrait site? (and delete website B) 2. Should I create a "301" from the original portrait page on website A that is now ranking, to website B that is no longer ranking, and delete all portrait content from website A? 3. Will having a combined wedding and portrait site be harder to rank as they are competing against each other, or will they help each other rank? Any comments or advice greatly appreciated. Thanks
Technical SEO | | annaberg0 -
One server, two domains - robots.txt allow for one domain but not other?
Hello, I would like to create a single server with two domains pointing to it. Ex: domain1.com -> myserver.com/ domain2.com -> myserver.com/subfolder. The goal is to create two separate sites on one server. I would like the second domain ( /subfolder) to be fully indexed / SEO friendly and have the robots txt file allow search bots to crawl. However, the first domain (server root) I would like to keep non-indexed, and the robots.txt file disallowing any bots / indexing. Does anyone have any suggestions for the best way to tackle this one? Thanks!
Technical SEO | | Dave1000 -
I physically changed my URL and now I have two...How do I get rid of the old one?
Hi, I physically changed my URL as something else and now Google thinks I have two duplicate pages (I know not to do this in the future). e.g. I had www.example.com/i-like-seo.aspx and changed it to: www.example.com/i-love-seo.aspx Google sees this as two pages now and my CMS system is only showing one page (The new page) Also, SEOMOZ is seeing two pages and further more sees them both as having two different amounts of inbound links? When I change content on the new url page, the old url page also updates. I'm really confused as to what has happened here and don't know how to get rid of the old url so that Google doesn't think that I have duplicate content. Any help to what has happened or how to fix it would be so helpful and appreciated. Many thanks.
Technical SEO | | CoGri0 -
Looking for live website examples of google adsense since panda update
Hi, i am looking for some live websites that use google adsense who have changed their layout since the panda update If anyone can please point me in the right direction so i can see good examples of how sites have now changed their google adsense layout so we can learn from this, then that would be great regards
Technical SEO | | ClaireH-1848860 -
Noindex vs. page removal - Panda recovery
I'm wondering whether there is a consensus within the SEO community as to whether noindexing pages vs. actually removing pages is different from Google Pandas perspective?Does noindexing pages have less value when removing poor quality content than physically removing ie. either 301ing or 404ing the page being removed and removing the links to it from the site? I presume that removing pages has a positive impact on the amount of link juice that gets to some of the remaining pages deeper into the site, but I also presume this doesn't have any direct impact on the Panda algorithm? Thanks very much in advance for your thoughts, and corrections on my assumptions 🙂
Technical SEO | | agencycentral0 -
One landing page with lots of content or content hub?
Interested in getting some opinions on if it's better to build one great landing page with tons of content or build a good landing page and build more content (as blog posts?) and interlink them back to the landing/hub page? Thoughts and opinions? Chris
Technical SEO | | sanctuarymg0 -
Is having one analytics account for lots of projects bad?
I manage several online web projects that have no link to each other. Now my question is if it will have any negative impact on ranking if I administer all those webpages with one account. Usually google penalizes sites that are obviously linked to eachother. Is administaring several sites with one analytics account reason enough for google to penalize my sites?
Technical SEO | | mtueckcr0 -
Anyone notices the effect of the panda update for the rest of the world?
Friday google applied the Panda Update for the rest of the world, I checked my rankings and nothing seemed to have changed , does anybody notice any of the effects already? Is it to soon to draw any conclusions after 2 days?
Technical SEO | | Arnx0