One landing page with lots of content or content hub?
-
Interested in getting some opinions on if it's better to build one great landing page with tons of content or build a good landing page and build more content (as blog posts?) and interlink them back to the landing/hub page?
Thoughts and opinions?
Chris
-
It's better to have additional pages each page targeting slightly different variations (power centers) - the main page targets the main keyword phrase and the internal pages target the longer tail keywords IE:
main page "gift baskets"
internal pages "corporate gift baskets" "birthday gift baskets"
That being said, it's only good to have content distributed on internal pages if you have enough content to justify that (500-600 words per page) sites with 250 words or so of flimsy content get hit by Panda.
-
I'd go with the second option. First off, from a user experience standpoint, nobody wants to read EVERYTHING. Having lot's of pages means they can choose for themselves. Also, using multiple pages allows you to create unique metadata addressing multiple keywords. This gives you a better chance at ranking for long-tail phrases, which can sometimes be more valuable than the so called "money" keywords.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why is my inner pages ranking higher than main page?
Hi everyone, for some reason lately i have discovered that Google is ranking my inner pages higher than the main subfolder page. www.domain.com/subfolder --> Target page to be ranked
Technical SEO | | davidboh
www.domain.com/subfolder/aboutus ---> page that is currently ranking Also in the SERP most of the time, it is showing both links in this manner. www.domain.com/subfolder/aboutus
-----------www.domain.com/subfolder Thanks in advance.1 -
Pages with Duplicate Content
When I crawl my site through moz, it shows lots of Pages with Duplicate Content. The thing is all that pages are pagination pages. How should I solve this issue?
Technical SEO | | 100offdeal0 -
Duplicate Page Content for www and non-www. Help!
Hi guys, having a bit of a tough time here... MOZ is reporting duplicate content for 21 pages on eagleplumbing.co.nz, however the reported duplicate is the www version of the page. For example: http://eagleplumbing.co.nz and http://www.eagleplumbing.co.nz are considered duplicates (see screenshot attached) Currently in search console I have just updated the non-www version to be set as the preferred version (I changed this back and forth twice today because I am confused!!!). Does anyone know what the correct course of action should be in this case? Things I have considered doing include: changing the preferred version to the www version in webmaster tools, setting up 301 redirects using a wordpress plugin called Eggplant 301 redirects. I have been doing some really awesome content creation and have created some good quality citations, so I think this is only thing that is eaffecting my rank. Any help would be greatly appreciated. view?usp=sharing
Technical SEO | | QRate0 -
Page for page 301 redirects from old server to new server
Hi guys:
Technical SEO | | cindyt-17038
I have a client who is moving their entire ecommerce site from one hosting platform (Yahoo Store) to another (BigCommerce) and from one domain to another. The old domain is registered with the Yahoo as of yesterday and we have redirected the old domain (at the domain level) to the new domain. However, we are having trouble getting the pages to redirect page for page. Currently they are all redirecting to the new domain home page. We did just move the old domain from GoDaddy to Yahoo yesterday thinking this would solve it however as of this morning the old pages are still redirecting to the home page of the new domain. To complete the 301 redirect picture, we uploaded the redirects (all relative links for both from and to) to BigCommerce. And while the domain was hosted at GoDaddy with a redirect to the new domain, they were working. We moved the domain to Yahoo because of email issues thinking it should still work. Is it possibly just a waiting game now as the change populates across the DNS? old url to test:
rock-n-roll-action-figures.com/fender-jazz-bass-miniature-guitar-replica-classic-red-finish.html0 -
How to fix duplicate page content error?
SEOmoz's Crawl Diagnostics is complaining about a duplicate page error. The example of links that has duplicate page content error are http://www.equipnet.com/misc-spare-motors-and-pumps_listid_348855 http://www.equipnet.com/misc-spare-motors-and-pumps_listid_348852 These are not duplicate pages. There are some values that are different on both pages like listing # , equipnet tag # , price. I am not sure how do highlight the different things the two page has like the "Equipment Tag # and listing #". Do they resolve if i use some style attribute to highlight such values on page? Please help me with this as i am not really sure why seo is thinking that both pages have same content. Thanks !!!
Technical SEO | | RGEQUIPNET0 -
How "Optimised" is my home page content
Good afternoon from 1 degrees C overcast frozen wetherby UK... I've made a number of on page html markup changes to optimise the page for steel suppliers steel stockholders but I'd like to know if there are any other on page improvments I could make for this page http://www.barrettsteel.com/ Im particulary concerned that contnet in in li tags and not p, could this be an issue? And finaaly on the home page a third party developer has slapped a header banner pointing to an external site know as woodberry tools, that cant be good can it? Any insights welcome 🙂
Technical SEO | | Nightwing0 -
Should XML sitemaps include *all* pages or just the deeper ones?
Hi guys, Ok this is a bit of a sitemap 101 question but I cant find a definitive answer: When we're running out XML sitemaps for google to chew on (we're talking ecommerce and directory sites with many pages inside sub-categories here) is there any point in mentioning the homepage or even the second level pages? We know google is crawling and indexing those and we're thinking we should trim the fat and just send a map of the bottom level pages. What do you think?
Technical SEO | | timwills0 -
Are lots of links from an external site to non-existant pages on my site harmful?
Google Webmaster Tools is reporting a heck of a lot of 404s which are due to an external site linking incorrectly to my site. The site itself has scraped content from elsewhere and has created 100's of malformed URLs. Since it unlikely I will have any joy having these linked removed by the creator of the site, I'd like to know how much damage this could be doing, and if so, is there is anything I can do to minimise the impact? Thanks!
Technical SEO | | Nobody15569050351140