Should I make a blog post or landing page to rank?
-
Hi,
I have some keywords (2-5 words) which I would like to rank for (and use them for AdWords campaigns). Also, I have some great and helpful content for those user queries to share. Now what is the better strategy?:
- Create a blog post for AdWords and later SEO rankings?
- Create a landing page for AdWords and later SEO rankings?
Would love to here your thoughts and experiences on this issue...
Best, Robin
-
Hey, great question about ranking, but let's back up for a minute. I think the content of the piece has more to do with the format than the desired ranking of that format. yes "Content is King" but only valuable & good content....
What is the content? Is it time sensitive? Is it a category? Do you plan on adding new information to this content? Do you want people to engage with it or take an action to benefit your company? What is the CTA?
Assuming you're using it for adwords, it has a direct business relation to your purpose. So I think it should be a static page on the site (or what you're referring to as a landing page) because blog posts typically allow for a wide variety of actions to be taken on the page whereas a strong PPC intended landing page will need to be more specific and directed. There might be a different type of page that works better for organic traffic than PPC traffic, but that should come from several rounds of testing.
-
Greetings! I think you're going to be better off creating an evergreen page that you can build trust to over time.
Because blog posts are off time-stamped Google may tend to ignore it as it gets stale. The exception would be if you were to, as Jimmy is suggesting, create a category page or something similar with unique content AND an aggregation of recent blog posts in that category. But you'd need both to keep it ranked over time.
-
I would definitely go with a blog and keep it updated. It will rank much faster (since you will have content and fresh content) compared to a landing page. "Content is King"...
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there a tool that can alert me whenever the first page of search results change for a certain search term in a specific region?
Is there a tool that can alert me whenever the first page of search results change for a certain search term in a specific region?
Keyword Research | | Amanda_Palmary0 -
Have question about usage of similar keywords on single vs multiple pages within the same site...
I am working on a campaign with someone and have been talking back and forth about some keyword usage thoughts. More precisely multiple keywords that are similar and how to use them on the page for best results in ranking without diluting our own work to rank well. Example: Keywords:
Keyword Research | | allstatetransmission
Vehicle Wraps
Vehicle Wraps Phoenix
Phoenix Vehicle Wraps
Car Wraps
Car Wraps Phoenix
Phoenix Car Wraps One thought is that the keywords are so similar that it would best benefit us to target one page to the grouping of like keywords and long-tail keywords, and not making separate pages as to create competition for the same keyword within the site itself. Also that Google is "smart" enough to see that car wraps and vehicle wraps are like keywords, and that car wraps when linked to a site from Phoenix, will also pull as Car Wraps Phoenix. The other thought is we target one page for each separate keyword although the keywords are so similar. What are your thoughts? I wanted to ask all of your thoughts as I am sure your feedback will be enlightening. (Always helpful!!) Thank you!0 -
Number of keywords to optimise per web page?
Hi Guys, I am new to SEOmoz and just finding my way around the site. I currently have two websites up both in wordpress and both using SEO Yoast for keyword / page analysis. SEO Yoast software basically only allows you to have 1 page / blog post optimised for 1 keyphrase. If you try to put the same keyphrase in 2 + times for different pages or posts then Yoast flags it up as not good for SEO purposes. Is this correct? Also how do massive websites go on when previously they would have optimised many web pages / blogs for the same keywords?
Keyword Research | | lethalmarketing0 -
I need my keyword rankings report before the time it is provided. Is there anyway to get it now?
The keyword ranking report is telling me i'll get results by this Friday but I need them by today. How can I access the information collected so far?
Keyword Research | | stringsattached_sheridan0 -
Branded vs Generic keywords - is Google treating their rank equaly!?
Several times I have noticed that website receiving sort of a rankings drop penalty for certain wrongly built on-page strategies that involves keyword stuffing, wrong keyword density(too much) etc. The question is - how you guys think - is branded keywords receiving the same treatment from Google then generic ones? And here is why - for one popular brand I see that they ranking for their brand keyword very high(1th) but keyword density is awful - more then 10%. So, my guess is - if this keyword density you would apply for generic keyword you will end up nowhere to be found for it! Is that could be truth? Any experiments info about that? thanks and regards, Jungles
Keyword Research | | Jungles0 -
What's the best way to find ranking keywords and phrases?
What's the best way to find ranking keywords and phrases? I have tried Google Keyword Tool but it just doesn't do the job for me (or I'm using it wrong). My main focus is people who are looking for energy saving tricks, but I'm not sure if this is the right keyword / keyphrase. The goal of this question is not to get other people to do the research for me, but rather to find the right tools and usage of those tools for the job.
Keyword Research | | nickhoe0 -
Ranking history
I am having trouble on getting a ranking history for some of my keywords. Is this feature still working? thanks
Keyword Research | | cardif1 -
How To Optimize Similar Product Pages
I found some really good resources on here regarding how to optimize for product pages, however I have one question. We carry about 20 different products lines. EX: Cold Saws, Band Saws, Press Brakes etc. For the cold saws product line we have Manual Cold Saws and Automatic Cold Saws. Same for Band Saws. Since the products are very similar and people are technically only search for manual cold saws, manual coldsaws, manual cold saw machines etc. Each product line has between 10 and 50 machines. How do we optimize each product page for 1 keyword phrase.? Can I have about 5 manual cold saw pages target the same keyword phrase or does each page have to be targeting completely different key phrases? like, manual coldsaws, manual cold saws, affordable manual coldsaws, etc.
Keyword Research | | hfranz0