New Rules Keywords of Google Panda
-
Hello Everyone,..
I want to ask regarding my confusion of Keywords. How does search engine see the keywords? and find the website that is matched with the keywords.
So this is what I mean:
When I type keywords "luxury dog clothes" at google, then the website which is showed up, is nothing using keyword of "luxury dog clothes". But then appeared websites which in bold words are "designer dog clothes", "dog clothes", "designer dog" .
Can anyone please help me to explain why Google shows the website which is not identical matched keywords "luxury dog clothes" that I am looking for? I read at the beginer guide SEO, that the good keywords must be placed at the front of the title then in the body description, placed no more than 2 times. But in fact, for the example above, there is nothing words of "luxury dog clothes" placed at the title and in the body description.
This makes me very confuse how to determine the right keyword for mine, especially the long tail keywords.
Thank you everyone. Hopefully you all can help me to explain as I am a newbie at SEO.
-
Owh well... now it is like a puzzle inside my head. LOL It's not as simple as I think I guess. Thanks once again Chris.
YEappppp,.. I am not give up!!!! gooo gooo gooo...
-
that's just an example from the term you mentioned write the meta for users, you want the grab their attention and if you can slip a few keywords in there all the better.
Nothing worse than seeing a meta description or title like
Keyword | keyword | keyword
Its a difficult line as you need to get the balance right of users vs keywords. If you know your content is about only a couple of things then its easier. As you've started you can and I recommend look at your competitors see what they are doing how they are doing it and why its working and most of all learn from it.
Keep going!
-
Thanks again Chris for your help
Chris I want to ask regarding the link that keywords to concept that you gave to me. So then, when I am looking up for a keyword in the Google keyword planner, there will be a group of ideas that is related to a keyword that I looked for. Which is very good for me to make it as a themed concept in my fully content, isn't it?
Then,.. should I write each of keywords in the group of ideas as meta keywords at my website? Since in the article that we shouldn't optimize for only a single keyword.
What do you think?
-
Hello again,
So I've taken the time to Google your search and behold -
Meta Title - Designer dog collars, designer dog leads, designer dog ...
URL - www.*****dog.c/
Meta Description - Designer, stylish and luxury dog collars and dog clothes from UK pet boutique Lovemydog, stylish dog coats, designer dog collar and leash, show leads,
You may see that the search term is in fact there but its in the meta description yes its not the strongest but combined with the humming bird update its enough to rank it along with a good domain authority.The reason you want a long tail compared is a short tail like July 4th, all though July 4th may get more searches but the longer tail 4th July Dog Harness get less searches but less competitive and more likely to convert to your keyword.Hope that helps.
-
Hi Caitlin,..
Thank you for helping me to answer my confusion.
Yes I know Cait,.. It was all written on the guide. But then, If I type the long tail keyword on the search engine, there is no website using that long tail keyword appeared on the first page. That's why I am so confused right now. You can check to type "luxury dog clothes" at GOOGLE, but then website which appeared on the first page is nothing used "Luxury Dog Clothes" instead "Designer Dog Clothes", "Dog Clothes", "Designer Dog"
-
Long term keywords are highly targeted which means that, overall, there is generally less competition. While 4th July Dog Harness may not be receiving as much traffic as the other keywords you had mentioned, there is less competitions. This means that the chances of your website being served up in the SERPs for this search are much higher - which is what you want
^Caitlin
-
The other question is,.. If I want to post about the 4th July dog harness.. what the best keyword for that?
As I have looked up at the keyword difficulty tool that keyword "4th July" and "dog harness", they have the high search volume. But then if I look up the long tail keyword of "4th July Dog Harness" it only a few search volume. So then, what do you think what keywords should I use then?
Sorry
I am a newbie ,.. need a guidance
Thank you
-
Hiya,
lots of things to look at but try
http://moz.com/blog/keywords-to-concepts
and
http://moz.com/blog/keyword-volume-tools
My favorite sneaky tip is "don't hit enter" on the second link!
and finally research research research the more time you put into researching the more it pays off down the line.
-
Hello Chris,.. Hello FCBM,..
Thank you for helping me to explain what's going on here.
Well then, regarding the long tail keywords, what do you suggest about the tools of "keyword difficulty" that SEOMOZ offered? Whether keywords how would you choose based on the keyword difficulty?
Thank you Chris & FCBM
-
Without doing any research my bet is luxury dog clothes has far less search volume than designer dog clothes. So the site you're talking about decided that they don't want to chase the words with less volume which makes sense. Also Google is smart enough to make the connection between designer and luxury. You usually don't want to worry too much about long tail keywords as those have low volume searches and don't make economic sense to optimize pages for something that get searched rarely. What does make sense is getting a high ranking for decent traffic KW and then blogging or something to capture the long tail words.
Hope that makes your understanding a bit better.
-
Hiya,
Google release an update a while ago now called "humming bird" the idea with the update wasn't to penalize of anything but to better understand users search terms as English can have multiple meaning for one search. So knowing this you have to think luxury dog clothes & designer dog clothes are very similar and Google understands this and what it's trying to do it give you what it thinks the best search is for that term.
You can read some more here http://moz.com/blog/hummingbird-unleashed or do some searches and find out more.
Obviously that's a simple version there may be other factors but I only took a brief look.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google and connector words
Hello and straight to the point, How does google treat connector words (the, in, on etc) in relation to keywords ? For example if people are searching for "hardware sydney" but the content on the page uses the phrase "hardware in sydney" does this make a difference to the way Google views the page content? Cheers David.
Keyword Research | | techdesign0 -
Setting Up a Keyword Matrix
Greetings MOZ community!! My real estate web site contains about 500 pages with perhaps 70 pages targeting low volume, somewhat valuable but not very competitive keywords. Three to four URLs target very competitive terms. The following terms are among the most valuable: New York City office space,
Keyword Research | | Kingalan1
New York office space,
Manhattan office space,
NYC office space Such variants as: Office space in New York City,
Office space in New York,
Office space in Manhattan,
Office space in NYC
ETCETERA convert really well How would I match different terms to different URLs? For example I have just re-written the following two critical URLs: www.nyc-officespace-leader.com (home page)
http://www.nyc-officespace-leader.com/commercial-space/office-space (product page) Would it make sense to use "Manhattan office space" and variants on the home page while excluding "New York City office space" variants? At the same time I would use "New York City office space" variants on the "office-space" product page while excluding all mention of "Manhattan office space". Is this logical and does it conform to SEO best practices? For the "NYC office space" terms I would add them to http://www.nyc-officespace-leader.com/listings. This URL has almost no text but a strong potential to rent because of a high number of incoming internal links. Is this approach sensible? In general what measures should I take to prevent URLs from competing for the same keywords? Also, is there a software package or tools that I can use to come up with keyword variants? As a non SEO professional, can I create my own keyword matrix or is this really in the realm of a professional SEO consultant? Thanks, Alan0 -
The same keyword on multiple pages, but not all (combined with other relevant keywords) for products.
Hi Guys, I want to get an opinion/advice on this. My client has a site that have all their products (I am working on expanding the product descriptions, benefits and how they differ from each other) listed and I just want to know if I can use the term 'gear oil' for example on multiple pages as one of the keywords. The product range (among others like transmission fluid and anti-freeze) is gear oil (with the different types of gear oils available described) and I can't really change what the product is. I do have different variations (such as gear lubricant, automotive gear lubricant, car gear oil etc.) but will it do damage if I use the same keyword (like gear oil) on multiple pages (along with another relevant keyword that does not involve the words gear oil)? Any help on this will be greatly appreciated!
Keyword Research | | annabel.schoeman0 -
Keyword Analysis
Is there any way I can find out a list of the top keywords for my site automatically without having to type in certain words myself and wait on the results?
Keyword Research | | meteorelectrical0 -
What keywords does the competition have?
I know this might be a long shot. I've been working on my google rankings and am first for a few keywords but still seeing quite low traffic. Is there a tool that allows me to see what keywords my competition is receiving high levels of traffic from? Thanks Dan
Keyword Research | | DanFromUK0 -
Ignore keywords that have no data in the Google Keyword Tool?
Hello, There are some keywords that have no monthly search data in the Google Keyword Tool. In many cases, this is because there have been very few searches for the keyword. Would you recommend focusing on other keywords that do have search data in the Google Keyword Tool? Perhaps focusing too far out on the long tail of search results can be less productive than focusing on keywords that have proven that at least some people care about them. What do you think? Thanks!
Keyword Research | | nyc-seo0 -
Analysing more than 5 keywords?
I have the habit of analysing 80 to 100 keywords per topic and I really do not see myself exporting 20 5-lines Excel sheets and then merging them before getting to analysis itself. Is there a way around this (very strict) limitation?
Keyword Research | | ResourceLab0 -
Keyword difficulty %age
I am using the Seomoz keyword tool to do some research. Some of the keywords I am researching are returning with a difficulty of 20 - 30% , are these good percentage keywords to target. I will obviously be following Seomoz tips / methods etc
Keyword Research | | wtfi0