I should keep looking at the IP address location on my backlink prospects?
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Hello Everyone,
I'm doing a backlink research and we are considering how to define a strategy. My website is located in Spain and I am focusing on ranking my website on Google.es for public coming from Spain. The thing is that until now I used to look carefully at the IP address of my backlink prospects, to check if the website was really hosted in Spain.
I know Matt Cutts used to say very long ago that hosting location of a website was important. But taking into account that nowadays with cloud servers, CDNs, AnyCast and such technologies it's no longer possible to accurately identify the location of a website, specially if the CDN of the websites uses AnyCast, so that an IP address can be used by different machines in different locations.
Do you guys think I should keep looking at the IP address location on my backlink prospects?
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I wouldn't worry about the location of the IP too much. What's most important is that you're getting quality, value-added links to your website for your niche.
This is conjecture on my part, but I say it would be more important to receive a link from a .es domain than from a website with an IP in Spain (for specifically ranking in the .es SERPs). However, unless the terms you're trying to rank for are very competitive, I would concentrate on just receiving quality links, regardless of location. I'm not sure that there would be that much incremental benefit from the IP address location.
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