Backlinks to unique login pages
-
Hi There,
This has turned out to be slightly long winded! Congrats to anyone who manages to follow what I am on about and cheers to anyone that can help!
The company I work for has several hundred backlinks from customer sites (authority sites) that link to their unique login pages (e.g. customer.oursitesname.com/unique-identifier). From these pages they can access our learning platform.
For maximum SEO benefits we have been trying to think of a way to get these customers to link to our start page. This is what we have come up with.
Customers would link to us using a URL with this format www.oursitesname.com/#customer-unique-identifier. (I have read somewhere that Google “ignores” everything after a #). This URL would then cause a Jscript pop-up or drop-down to open. The pop-up or drop-down would be hidden for the normal user and only be visible for users that visit over the unique URL. The pop-up or drop-down would be unique for each customer (mainly for branding purposes). The pop-up or drop-down would contain signup/login fields.
So now to my question, will this get us in trouble with Google? Is there a better solution than this?
Are we over thinking it and should we just do something like this: www.oursitesname.com/customer-login/unique -identifier and set www.oursitesname.com/customer-login/ as the canonical? Does the Google bot get suspicious of hundreds of canonical tags pointing back to the one URL?
Thanks in advance!
Henry
-
Cheers Bryce!
-
I don't think that should be an issue. The only time it would really be a problem is if you were doing "sniffing" for google bot and then displaying something different all-together.
The canonical tag isn't a bad idea either.
-
Thanks for that tip mate.
If all the customers were to link oursitesname.com/login. Would Google be suspicious if we were showing different content (branded login pages with text) to different referrers? I mean before they are logged in.
-
You have a measure of control over how Google treats parameters.
Log into Google Webmaster Tools > Site Configuration > Settings > Parameter Handling tab. You can then add or modify any parameter and tell Google how they should react (i.e. ignore, dont ignore, let Google decide, or use a specific value).
Bing has a similar process.
-
Hi Ryan,
This is a very valid point and would be easy to do if the referrer was always coming directly from the customer site. The issue is that sometimes the customers (which are libraries) send their traffic over a 3<sup>rd</sup> party referrer (so the user can input a library card number) and some libraries use the same 3<sup>rd</sup> party referrer which makes things messy. This is the case about 40% of the time.
Any suggestions?
On a side note… How does Google treat the ? parameter in URLs (e.g. www.oursitesname.com/?customer-indentifier). Do these types of links carry the same link power as without the parameter?
Thanks for your help mate!
Henry
-
Hi Henry.
My primary question to you is regarding the approach you are taking. Why create a unique page for each customer?
It is a common practice among websites to offer login screens for users, and to customize pages based on cookies or login information. This can be accomplished without providing new pages on your site with unique URLs, but rather by allowing users to customize their page.
When I open my browser and go to Google.com, I am automatically logged in and I see my current background image of a lion. The page URL is shown as google.com and it is customized for me. This example is rather simple, but you can display current information relevant to your customer in the same manner.
I would suggest speaking to your website developer about making your site more dynamic in this regard. You will receive not only SEO benefits, but your site should become easier to maintain as well. If you do take this approach, be sure to work with your customers to update their current links, and to properly 301 your pages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why Dropping pages from SERPS?
Our website for my olansi company in London, China has hundreds of pages dedicated to every service we provide to China local areas. The total number of pages is approximately 100. Google caters pretty well for long-tail searches when it indexes all these pages, so we usually get a fair amount of traffic when this happens. However, Google occasionally drops most of our indexed pages from search engine results for a few days or weeks at a time - for example, Google is currently indexing 60 pages while last week it was back at 100. Can you tell me why this happens? When these pages don't display, we lose a lot of organic traffic. What are we doing wrong? Site url:https://www.olanside.com
Technical SEO | | sesahoda0 -
Over 40+ pages have been removed from the indexed and this page has been selected as the google preferred canonical.
Over 40+ pages have been removed from the indexed and this page has been selected as the google preferred canonical. https://studyplaces.com/about-us/ The pages affected by this include: https://studyplaces.com/50-best-college-party-songs-of-all-time-and-why-we-love-them/ https://studyplaces.com/15-best-minors-for-business-majors/ As you can see the content on these pages is totally unrelated to the content on the about-us page. Any ideas why this is happening and how to resolve.
Technical SEO | | pnoddy0 -
An informational product page AND a shop page (for same brand)
Hi all, This is my first foray into e-commerce SEO. I'm working with a new client who sells upscale eBikes online. Since his products are expensive, he wants to have informational pages about the brands he sells eg. www.example.com/brand. However these brands are also category pages for his online shop eg. www.example.com/shop/brand I'm worried about keyword cannibalization and adding an extra step/click to get to the shop (right now the navigational menu takes you to the information page and from there you have to click to get to the shop) I'm pretty sure it would make more sense to have ONE killer shopping page that includes all the brand information but I want to be 100% sure before I advise him to take this big step. Thoughts?
Technical SEO | | MouthyPR1 -
Home Page Ranking Instead of Service Pages
Hi everyone! I've noticed that many of our clients have pages addressing specific queries related to specific services on their websites, but that the Home Page is increasingly showing as the "ranking" page. For example, a plastic surgeon we work with has a page specifically talking about his breast augmentation procedure for Miami, FL but instead of THAT page showing in the search results, Google is using his home page. Noticing this across the board. Any insights? Should we still be optimizing these specific service pages? Should I be spending time trying to make sure Google ranks the page specifically addressing that query because it SHOULD perform better? Thanks for the help. Confused SEO :/, Ricky Shockley
Technical SEO | | RickyShockley0 -
Contact Page
I'm currently designing a new website for my wife, who just started her own wedding/engagement photography business. I'm trying to build it as SEO friendly as possible, but she brought up an idea that she likes that I've never tried before. Typically on all the websites I've ever built, I've had a dedicated contact page that has the typical contact form. Because that contact form on a wedding photographers website is almost as important as selling a product on an e-commerce site, she brought up the possibility of putting the contact form in the footer site-wide (minus maybe the homepage) rather than having a dedicated contact page. And in the navigation, where you have links such as "Home", "Portfolio", "About", "Prices", "Contact", etc. the "Contact" navigation item would transfer the user to the bottom of the page they are on rather than a new page. Any thoughts on which way would be better for a case like this, and any positives/negatives for doing it each way? One thought I had is that if it's in the footer rather than it's own page, it would lose it's search-ability as it's technically duplicate content on each page. But then again, that's what a footer is. Thanks, Mickey
Technical SEO | | shannmg10 -
Why is Google Webmaster Tools showing 404 Page Not Found Errors for web pages that don't have anything to do with my site?
I am currently working on a small site with approx 50 web pages. In the crawl error section in WMT Google has highlighted over 10,000 page not found errors for pages that have nothing to do with my site. Anyone come across this before?
Technical SEO | | Pete40 -
Is this 404 page indexed?
I have a URL that when searched for shows up in the Google index as the first result but does not have any title or description attached to it. When you click on the link it goes to a 404 page. Is it simply that Google is removing it from the index and is in some sort of transitional phase or could there be another reason.
Technical SEO | | bfinternet0 -
How to implement a temporary splash page?
Hello - Our company will soon be launching a major product enhancement and we have discussed using a splash page when a visitor hits our homepage to promote the launch. I'm thinking something similar to what Apple did on Apple.com to announce addition of The Beatles catalog ot iTunes. I've never actually implemented anything like this before and wanted to get feedback from the community on how best to handle this from an SEO perspective. Thanks, Jason
Technical SEO | | TKSearchGuy0