Backlinks to unique login pages
-
Hi There,
This has turned out to be slightly long winded! Congrats to anyone who manages to follow what I am on about and cheers to anyone that can help!
The company I work for has several hundred backlinks from customer sites (authority sites) that link to their unique login pages (e.g. customer.oursitesname.com/unique-identifier). From these pages they can access our learning platform.
For maximum SEO benefits we have been trying to think of a way to get these customers to link to our start page. This is what we have come up with.
Customers would link to us using a URL with this format www.oursitesname.com/#customer-unique-identifier. (I have read somewhere that Google “ignores” everything after a #). This URL would then cause a Jscript pop-up or drop-down to open. The pop-up or drop-down would be hidden for the normal user and only be visible for users that visit over the unique URL. The pop-up or drop-down would be unique for each customer (mainly for branding purposes). The pop-up or drop-down would contain signup/login fields.
So now to my question, will this get us in trouble with Google? Is there a better solution than this?
Are we over thinking it and should we just do something like this: www.oursitesname.com/customer-login/unique -identifier and set www.oursitesname.com/customer-login/ as the canonical? Does the Google bot get suspicious of hundreds of canonical tags pointing back to the one URL?
Thanks in advance!
Henry
-
Cheers Bryce!
-
I don't think that should be an issue. The only time it would really be a problem is if you were doing "sniffing" for google bot and then displaying something different all-together.
The canonical tag isn't a bad idea either.
-
Thanks for that tip mate.
If all the customers were to link oursitesname.com/login. Would Google be suspicious if we were showing different content (branded login pages with text) to different referrers? I mean before they are logged in.
-
You have a measure of control over how Google treats parameters.
Log into Google Webmaster Tools > Site Configuration > Settings > Parameter Handling tab. You can then add or modify any parameter and tell Google how they should react (i.e. ignore, dont ignore, let Google decide, or use a specific value).
Bing has a similar process.
-
Hi Ryan,
This is a very valid point and would be easy to do if the referrer was always coming directly from the customer site. The issue is that sometimes the customers (which are libraries) send their traffic over a 3<sup>rd</sup> party referrer (so the user can input a library card number) and some libraries use the same 3<sup>rd</sup> party referrer which makes things messy. This is the case about 40% of the time.
Any suggestions?
On a side note… How does Google treat the ? parameter in URLs (e.g. www.oursitesname.com/?customer-indentifier). Do these types of links carry the same link power as without the parameter?
Thanks for your help mate!
Henry
-
Hi Henry.
My primary question to you is regarding the approach you are taking. Why create a unique page for each customer?
It is a common practice among websites to offer login screens for users, and to customize pages based on cookies or login information. This can be accomplished without providing new pages on your site with unique URLs, but rather by allowing users to customize their page.
When I open my browser and go to Google.com, I am automatically logged in and I see my current background image of a lion. The page URL is shown as google.com and it is customized for me. This example is rather simple, but you can display current information relevant to your customer in the same manner.
I would suggest speaking to your website developer about making your site more dynamic in this regard. You will receive not only SEO benefits, but your site should become easier to maintain as well. If you do take this approach, be sure to work with your customers to update their current links, and to properly 301 your pages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to tell when a directory backlink or other backlink is worthy of disavow tool? Especially when a keyword is not ranking passed where it should.
Hello, I jumped aboard as SEO for a client, who seems to of had been hit by panda and penguin back in 2012 of April, the panda part I feel I've fixed by creating better content, combining pages that were same topic into one, basically creating a better content experience that relates better to search terms users are searching for. Once the site was redesigned and relaunched all keywords improved minus one, the main keyword they want to rank for. Created a landing page for it, that is very nicely optimized for that keyword and it's brothers and sisters, however that page isn't used by google since it's brand new with a PA of 1. Doing a backlink audit I found 102 links out of 400 using the same anchor text as the keyword they want ranked for, they also have synonyms anchor text for other links too but not quite as much. Most of those 102 domains using the main keyword anchor text are directories, in my opinion I'd declare all of them spam, however there are a few with DAs higher than 50, making me little more nervous to disavow, since I want to make sure we get out of the penalty if we were hit by penguin but also don't want to ruin the ranking for other keywords we're doing better with, since they are longtails and short, but very relevant to users. How is the best way to determine if a site / directory is spammy enough that it's penalizing you and how could I approach the anchor text issue with backlinks? 99% of these links I cannot have changed, since they're directories I doubt many have had a human mess with them in a while. Sidenote* If you're going to post a link as a response, try to summarize what that link will be about, as many times links are giving as an answer but end up not really providing the meat we were seeking. Thank you!
Technical SEO | | Deacyde0 -
Blog Page Titles - Page 1, Page 2 etc.
Hi All, I have a couple of crawl errors coming up in MOZ that I am trying to fix. They are duplicate page title issues with my blog area. For example we have a URL of www.ourwebsite.com/blog/page/1 and as we have quite a few blog posts they get put onto another page, example www.ourwebsite.com/blog/page/2 both of these urls have the same heading, title, meta description etc. I was just wondering if this was an actual SEO problem or not and if there is a way to fix it. I am using Wordpress for reference but I can't see anywhere to access the settings of these pages. Thanks
Technical SEO | | O2C0 -
Backlink inconsistency
Hello! We were ranked on page 1 in Google for the past 10 years for a specific key phase until this February when we were pushed to page 2. When analyzing backlinks via majestic.com we found that our backlinks haven't been consistent, we typically have around 1,000 or less, but in February they dropped, then began spiking inconsistently (from 3000+ to a few hundred, then back up). Not sure how accurate Majestic's reporting is but we've also noticed some sites which are spamming our site with links on their low-quality and porn content websites. Is this type of backlink inconsistency normal, or is this something that could be negatively impacting our rankings? UttesqA
Technical SEO | | EileenCleary0 -
Help with Places Pages
How can we get our Google Place page to rank higher, and how can we then keep it there instead of seeing it bounce around? We seem to have trouble getting a decent ranking for our places page even though out website ranks well on Google for geographical phrases?
Technical SEO | | onlinechester0 -
I know I'm missing pages with my page level 301 re-directs. What can I do?
I am implementing page level re-directs for a large site but I know that I will inevitably miss some pages. Is there an additional safety net root level re-direct that I can use to catch these pages and send them to the homepage?
Technical SEO | | VMLYRDiscoverability0 -
I am trying to correct error report of duplicate page content. However I am unable to find in over 100 blogs the page which contains similar content to the page SEOmoz reported as having similar content is my only option to just dlete the blog page?
I am trying to correct duplicate content. However SEOmoz only reports and shows the page of duplicate content. I have 5 years worth of blogs and cannot find the duplicate page. Is my only option to just delete the page to improve my rankings. Brooke
Technical SEO | | wianno1680 -
302 Redirects for Minor Pages
301 redirects are clearly preferable to 302 redirects for pages that need to be indexed by search engines. If I have 302 redirects to minor pages not getting much traffic regardless of the code, how important (if at all) is changing the redirects to 301? Thanks!
Technical SEO | | theLotter0 -
Backlinks pointing to the B page of an A/B test.
To rel-canonical or to 301, that is the question. We're frequently running an A/B split test on our home page to optimize conversion. As a result about 10,000 backlinks to our homepage point to the B page. (If we're running a test when a blog or newspaper checks us out, there's a 50% chance they're diverted to the B page. So when they copy our home page URL, they're unknowingly copying the B page link.) We can't contact all of these sites and ask for them to change their links. A lot of the links are from big organizations that aren't interested in tweaking the links of old articles. So should we rel-canonical or 301 the B page? We consistently use the same URL for our B page tests, so we'd only have to 'fix' one page. Thanks in advance!
Technical SEO | | JoeNYC0