What should be the SEO strategy for a very big target?

[sohail1]

Currently I am doing SEO of an Arabic website. I need to optimize it for GCC region. Its target is very big i.e. 1 million unique visitors per month (organic). The domain is new means there is no domain authority right now. What should be the best strategy in this scenario?

[ClaytonJ]

Egol is spot on. Assuming the SERP is highly competitive.  You need to do a few things simultaneously. I will mention 3.

Firstly I would not initially target the highly competitive SERP  Long term goal, but it could be several months till you are there. You need to take a beach head first - or own one SERP and build from there. Build your organic traffic. Own a less searched but highly relevant keyword query SERP.  Your keyword research should assist and identify opportunities. So I would find weak SERP's which is related and then build pages & content to own those SERP's.

Concurrently you need to build backlinks. So I would do an audit on your competitors and see what you can also harvest.  Then I would capture the top 100 URL's for the keyword you are chasing and try and see if you can get natural backlinks on those sites.

Thirdly you have to do some good old fashioned marketing. PR & marketing are integral to online success now.

Hopefully given you some ideas.  Good luck.

[EGOL]

Your greatest resource can be a tribe of like-minded people who will share your content with other like-minded people on social media, personal blogs and other channels.  The value of this can not be overestimated.

To start or grow your tribe of like-minded people, set up your website so that your best content or most important content are obviously linked to on every page.  This can be done with nice big images and enticing captions like you see done with Taboola, Outbrain and other content marketing sites.

Produce a monthly newsletter for these people to keep them engaged.  Tell them how they can help you.  Draw them small maps to make it easy for them.

Advertise on websites where lots of like-minded people read frequently.  Spend your advertising on like-minded people, even if it costs more, because like-minded people are the most valuable asset you can find.

[sohail1]

Thanks for your answer. We have already created good content and adding more with the new keywords.

Do you have that level of determination and resources?

We are full of determination and also we can arrange resources for our target. Please elaborate the resources.

[EGOL]

Its target is very big i.e. 1 million unique visitors per month (organic).

That's a lot of traffic.   I would be surprised if there is that much traffic for this target.

What should be the best strategy in this scenario?

First, go to the SERPs and look at who owns them.  You will likely find extremely authoritative domains in the top ten.  Are there any with significant resources who will pursue this as a "trophy query" with irrational (or perhaps rational) determination.  Do you have that level of determination and resources?

Then look at their content and decide if you can beat it soundly and by a significant margin. To me, the English language text content is not as impressive as expected, but it is not weak.  The quality, relevance, and informativeness of the images on most sites is rather pedestrian.

The domain is new means there is no domain authority right now.

Do not expect a quick win.  You will first need to develop a significant mass of high quality content.  This might take a knowledgeable and skilled author, working full time and supported by a source of great graphics, a few to several months to produce.  Then you will need genuine audience acceptance and that they will appreciate the content enough to share it widely.  This will be very slow to launch, even if you pay for promotion.  The amount of time depends upon the degree of superiority of your content and/or the  resources that you can put into promoting it.