Ecommerce websites' SEO strategy
-
Hi,
Can you please make a short list how to make ecommerce websites SEO strategy?
I am working on ecommerce websites and I curiuos how You professional think this.Now I am:
- Optimizing the website
- Build few relavant links
Regards,
Misi
-
Hey! Here's a useful list of ecommerce tips like you requestedTips to Optimize Your Ecommerce Efforts•Choose the Right Platform : one that or allows you to implement SEO features•Unique Product Descriptions : Don’t take product descriptions straight from the manufacturer, avoid duplicate content penalties•User Interaction : encourage user activity through reviews and comments•Duplicate Contents: use canonical tags” and pagination tags to let search engines know how to deal with the pages with similar products/ contents•SEO Friendly URLs : if it is easily understood by users, it will also be understood by search engines•Rich Product Snippets : give search engines context about your content to improve click-through-rates in search results•Trust Seals: such as MasterCard, Better Business Bureau, and VeriSign Trust•Get Social: using social platforms and share buttons will only increase the chances of users ending up on your websiteIf you are interested in more details there's a full blog posting at: eyeflow.com/tips-for-optimizing-on-page-elements
-
Hello Mihaly!
Talking about more operating stuff, I think you should study:
- Faceted Navigation - considering almost e-commerce uses this
2)Canonical - to show to the Search Engine where is the most important products
3)Meta Robots - to avoid Content and Title Duplication.
With that in mind, you can think better how you are going to optimize your site.
I think that this three topics is a good start for e-commerce
Hope it helps! =]
-
I believe that the SEO strategy begins with obtaining an understanding of the business and identifying how they might succeed on the web. This would include information about their products, their ability to produce content and the resources that they can put into the site.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO traffic + backlinks question
Let's say I want to write a guest post for a website that is relevant to my website. Should i guest post on a website with high traffic but the traffic country is not mine? (eg// My website sells products in Canada only, should i guest post on a high traffic site from India?) Or would it be better to find a lower traffic website to guest post on but their organic traffic comes from Canada? Thanks!
Link Building | | chrisjordan0i10 -
Looking for seo expert
Dear members. I am looking for a seo expert who can help in my business presence? thanks
Link Building | | hellomandy21371 -
'spammy' domains redirecting to website
Hi Everyone, I hope that someone will be able to help us with this one as we have trawled the internet looking for a solution! We have multiple domains (.com/.co.uk/.net versions) which all point to the one website, however, some of these domains have a high spam score - 9-11. Our first initial reaction would be to remove the auto redirects, but, the other domains have been a source of conversion in previous months (or so analytics tells us). So what I'm wondering, is do we remove the 'spammy' links from redirecting to our site, or do we leave them there? We certainly don't want to risk a penalty. Thanks for reading!
Link Building | | hydra_creative0 -
Gained a number of new 'do-follow' links - Good or Bad?
So, my client's site is on a subdomain of the parent site and there were a number of links previously pointing to the subdomain site from the main site which were all no-follow so were purely for referral/traffic benefits. Around the end of February, the main site changed all the links to 'do-follow'. Is this likely to have caused the decline we've recently seen in organic traffic to the site and a drop in rankings? I'm curious as to how that could have affected the site as we didn't know and have only just found out about it but I'm not sure how to show that it's led to a decline. Any help is appreciated!
Link Building | | soapmed1 -
Where can I find where to submit my website to?
Hi there, I am currently reading and learning about backlinks and I find myself stumped as to where I can submit my website to. I understand the logic's and methods for backlinks but just don't know how to find good quality websites to submit my website to. I appreciate any help in advance. Jay
Link Building | | VoodooCreativeLtd0 -
Where can I get a list of broken links to my client's website?
I have a client who owns a website that attracted a large number of links to internal pages of their sites. Without realising the value of those links, they removed every page of their website other than the home pages that now reads, "new website coming soon". How can I get a list of every website still linking to the (now broken) internal pages of their site?
Link Building | | richdan0 -
Company on top website, no hyperlink
Hi - my company's name and website have been mentioned on 3 major websites but there is no hyperlink. Does this totally destroy any SEO value of these mentions? So disappointing, since it's hard to ask a reporter to include a hyperlink / they usually can't.
Link Building | | smartsitting0 -
SEO Administrator for Mac?
Hi guys, I've started used a Mac the other day and I got a problem in terms of keep track of sites I've obtained links on. I used to use SEO Administrator for that but it won't work on a Mac. What Mac software (preferably free) could you recommend so that it keeps track of the links I got (and notifies me when a link is gone or if the admin changed it somehow.
Link Building | | VinceWicks0