Ecommerce websites' SEO strategy
-
Hi,
Can you please make a short list how to make ecommerce websites SEO strategy?
I am working on ecommerce websites and I curiuos how You professional think this.Now I am:
- Optimizing the website
- Build few relavant links
Regards,
Misi
-
Hey! Here's a useful list of ecommerce tips like you requestedTips to Optimize Your Ecommerce Efforts•Choose the Right Platform : one that or allows you to implement SEO features•Unique Product Descriptions : Don’t take product descriptions straight from the manufacturer, avoid duplicate content penalties•User Interaction : encourage user activity through reviews and comments•Duplicate Contents: use canonical tags” and pagination tags to let search engines know how to deal with the pages with similar products/ contents•SEO Friendly URLs : if it is easily understood by users, it will also be understood by search engines•Rich Product Snippets : give search engines context about your content to improve click-through-rates in search results•Trust Seals: such as MasterCard, Better Business Bureau, and VeriSign Trust•Get Social: using social platforms and share buttons will only increase the chances of users ending up on your websiteIf you are interested in more details there's a full blog posting at: eyeflow.com/tips-for-optimizing-on-page-elements
-
Hello Mihaly!
Talking about more operating stuff, I think you should study:
- Faceted Navigation - considering almost e-commerce uses this
2)Canonical - to show to the Search Engine where is the most important products
3)Meta Robots - to avoid Content and Title Duplication.
With that in mind, you can think better how you are going to optimize your site.
I think that this three topics is a good start for e-commerce
Hope it helps! =]
-
I believe that the SEO strategy begins with obtaining an understanding of the business and identifying how they might succeed on the web. This would include information about their products, their ability to produce content and the resources that they can put into the site.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
About link building strategies and article publishing
Hi friends. What could be the best strategies for article publishing with links and anchor text. I did the next. I published original article in my website blog section and then next day published the same article in few news portals with links and anchor text to product landing pages. But google indexed only article from my blog. News portal in my country is with highest DA. Is it ok to do this way or better is make uncial article for every news portal and do not publish in own blog so there is no duplicates? I am afraid that doing my way is waste of time and money. Thanks for help.
Link Building | | netcomsia0 -
Are links from charities really better than 'normal' links.
Hi Guys. Just wondering about this idea that links from Charities are particularly good. I've heard people say that links from .org sites are particularly strong. But anyone can get a .org domain, it's just that charities tend to use them more often. Right? I just don't get the logic. Can anyone give more detail about this? Is it a myth? Is there quality info on this topic I can check out? We're working with several charities at the moment, and they all seem happy to blog and link to us...so I just wanted to know a little more. Isaac.
Link Building | | isaac6630 -
Adding content to an eCommerce site
We're creating buyers guides for the each category on our ecommerce website and we're not sure where to place the content for maximum impact. Option a: place the content on the category page beneath the product listings Option b: place the content on our blog and created links between the content and category page Which option do you think would be most effective/ user friendly? Any thoughts, help or advice would be appreciated. Thanks, Alick
Link Building | | Alick3000 -
Internal Links - Anchor Text - Strategy
Good Morning... I was wondering if anyone has any thoughts or advice on an internal linking strategy for an e commerce website. I was thinking about adding a link to all of the subcategory pages that says: "View All : main keyword" and having my main keyword hyperlinked back to the home page. This would provide users who have gotten to a subcategory page that may not be exactly what they are looking for simply click that link and go back to the home page to select a different category.... Would having an internal link with the same anchor text on roughly 30 pages hurt my rankings? Wouldn't that help users navigate through my site? As always, any thoughts/advice or strategy tips are appreciated. Thanks
Link Building | | Prime850 -
Reputable SEO Companies?
Can anyone recommend high-quality backlink building services? A company you can trust to not spam your site all over the internet?
Link Building | | JABacchetta0 -
What is the best white hat seo link building strategy?
My goal is to build links that comply with Google's Quality Guidelines. I am wondering what is the best way to approach webmasters or bloggers about submitting guest posts or writing content. I have done a competitive analysis, and have a list of potential link sources, but I am not sure what approach to take next. Any advice or strategy would be appreciated.
Link Building | | djlittman0 -
Website is Dropping in PR
Hey there. I'm new here at our company, and I'm working on SEO for a website we are working on (www.greenthumbdepot.com). We are doing some link-building (forums, articles, blogs, directory submissions, etc) and are currently trying to find some good quality links, as well. After 3 months, the site was on page 15 for the search term "hydroponics nutrients" on Google, and on the first pages of organic search for Bing and Yahoo!. However, looking again, our website has disappeared from the first 50 pages of Google (according to SEOMOZ). From what I can see, the incoming links are not spammy, and the articles we have been submitting have been driving a small amount of traffic to the site. Are we doing something incredibly wrong here? We've changed the meta tags a couple of nights ago. I'm a noob here, so please go easy on me! I'm learning... so thanks for any advice you can give. -jen
Link Building | | RENDEV0 -
SEO MOZ LINK BUILDING TOOLS
So I learnt that in link building you need to send an email to someone from where you want the inbound link coming in from. In this case, are there any tools withing SEO moz that allow you toactually search for links and also provide you the contact email? Thank you, Vijay
Link Building | | vijayvasu0