What to do with One physical location but serving multiple cities?
-
Hello everyone,
I need help about this. My client sent me this "I have a question about doing local SEO for other locations for the same company.
The Brisbane data recovery business is linked to Corporate data recovery and are physically based at the same address. Now we have other website for the same business, but named after other cities (eg sydneydatarecovery, melbournedatarecovery etc.). The business has only one physical address, which the one used for Brisbane and Corporate. How can we do Local SEo for the other location website with our Brisbane address.
We do have the Google location registered to a local address we have in each cities, but not display to the public."N.b I already build citation using the address for Brisbane Data Recovery business name. And I didn't know about this before. Please help me to fix this mess.
-
So glad to have helped!
-
Thank you Ellis. Yes you are right about everything. This is a great answer. thank you so much.
-
Hi Beachflower,
I want to be sure I'm understanding the finer details of this. What I think you are describing is that there is actually just one business: Corporate Data Recovery, but that they have built 4 different websites representing the main business + 3 different cities. Is that correct? (Please let me know if I've misunderstood).
But, if I'm understanding correctly, then, yes, this is a problem. As things presently stand, Corporate Data Recovery would be allowed to build just one Google My Business listing and 1 set of citations across the various platforms to represent it. It would not be allowed to build citations for the Brisbane, Sydney and Melbourne websites that have been built.
If the business wants to keep running the 3 city websites in addition to the Corporate Data Recovery site, they should:
-
Remove all addresses and phone numbers from those city websites. They should each have their own, unique phone number and should not be citing the physical address of Corporate Data Recovery in any way.
-
Be sure those sites are not duplicating one another's content in any way
-
Be sure those sites are not using bad cross linking practices in an attempt to promote one another (see Rand's recent Whiteboard Friday on this: https://mza.seotoolninja.com/blog/backlinks-maximize-benefits-avoid-problems-whiteboard-friday)
-
Be sure you are not building citations for these location-less city sites. If citations exist, close them.
To bring some further clarity to this, businesses sometimes create this scenario your client is in because they are trying to hone in on a particular geography/keyword via the creation of a mini-site for that phrase. While this can sometimes work at winning specific traffic, it's important to understand that these mini/multi sites do NOT represent local businesses. They represent keywords. Corporate Data Recovery is a local business with a physical address and phone number, but the Brisbane/Melbourne/Sydney sites are NOT local business websites: they are simply marketing materials, and therefore, ineligible for many of the tactics one would use to promote a local business.
The main danger here is that the multi-site approach will actually weaken the NAP (name, address phone) clarity of Corporate Data Recovery (the actual local business). So, if the client wishes to continue running those other sites, they should implement the 4 practices I've highlighted, above, to lessen risk of negative outcomes.
It's because of the complexity of scenarios like these that many Local SEOs will advise clients to build a single, powerful website for their brand, with content on it targeting each of their desired terms/markets. It's a great deal simpler to market a single website, with no concerns about NAP degradation, duplicate content, etc. That being said, there are some cases in which mutli-sites can be valuable, if the company knows how to manage and use them properly, resulting in benefit to the business, rather than harm.
Hope this helps!
-
-
Thank you Miriam Ellis.
Here is the detail-
Main Business Name- Corporate Data Recovery located in Brisbane with a site.
Brisbane data recovery also located in Brisbane with same address, phone number with a another site
Sydney data recovery have another site but don't have any physical location in sydney
Melbourne data recovery same as Sydney.
Now, Im really confused how to move forward ?
Thanks in Advance
-
That's a good link from Dmitrii, but this one is newer (from just last week): https://mza.seotoolninja.com/community/q/google-my-business-two-businesses-same-location
Please, read through my answer on that, which sounds like it exactly describes your client's scenario. Then, if you have further questions, please ask them
-
Howdy.
Well, your question is a bit confusing, but let me explain how it should be done
So, Local SEO is only possible when you have a locally registered business with physical address in a given city. Also, you need to have a different phone number. You can have the same website, but you should have at least location specific pages.
So, if you don't have physical address (or don't want to show it to users), you can have it hidden (service area based business).
Here is a link to another q&a about this: https://mza.seotoolninja.com/community/q/google-my-business-multiple-locations-one-account
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Approach for GMB/Local Optimization for Central Office with Multiple Locations
Hello, Our site is designed to place people in different locations or houses. We have six locations total; each one has its own name, physical address and landing page. We also have a central office for the brand with its own NAP. All addresses fall under the guidelines of Google My Business (i.e. people visit each location and our office...etc.). Unless it’s ideal, we most likely wouldn’t be running a full-scale local campaign for each location due to restrictions on resources and wouldn’t want to spread ourselves too thin. Our question is; would it be best to set up a GMB listing for each location including our central office, only use the central office or just the 6 locations? – We know multiple locations is not an issue for GMB but we weren’t sure if that’s the ideal way to approach it in this case. Essentially, would it be better to focus on our central office for GMB/local efforts and just make sure that our other location landing pages are the highest quality possible or better to use GMB for every location (including the main office) and over time start local work on all of the above. Also, if we do only use just the central office; should we be avoiding listing the other addresses on each landing page to avoid confusing Google as to where we are located? Any help or insight on how to approach this would be very much appreciated. Looking forward to hearing from all of you! Thank you. Best,
Local Listings | | Ben-R1 -
Multiple google places listing
can i submit few map listings in different address from my same user and on the same IP etc
Local Listings | | SEOLocal920 -
Multiple language in site links on SERP
hi there guys! I have this client that sells roofing reparation. His site is in two languages. In this image here, the green square are the results in english and red square in french. The picture is from a english SERP. What would you guys do to make sure that the SERP shows the right language to users on Google? It is very important for us to have both language separated. Our region is bilingual so, it's a big problem! The original language of the site is in french and I don't have any problem with this version. But when i checked the english side, there is this problem... mixing language in the SERP is not very good for my ROI. Thanks guys! toiture2.png
Local Listings | | TonikSEO0 -
Google Plus Local - Business address, regions covered/served
Hi If you have a client whose business address is not the same as the regions they serve/cover then how do you set this up correctly in G+? So listing (& preferably website too via the G+ places connection & onpage local address schema) do help local search query listings in the target areas ? Also schema too if possible (i.e. how do you add areas/regions covered if outside of actual business address area) ? Is the only way round this to set up serviced/virtual office addresses in your target market regions ? Surely there's a way to have a business listed in areas outside of its actual address. Its a physical business but is not bricks & mortar beyond the admin office. All Best Dan
Local Listings | | Dan-Lawrence1 -
How to get listed on Google My Business without any physical location ..?
I want to know the process to get listing on Google my business. I have a website, domain email ID, address all information, but Google is asking for Storefront photo. So, please suggestion me the process to get listing on Google Local Business without any storefront. Thank you.
Local Listings | | 1akal0 -
One company - 2 websites
One of our clients decided to launch a 2nd website to market specific products and services that they provide. The trouble is, they have the same address, phone number and have a similar name. Whilst we have had some success and both websites are on page 1 for their primary keywords, I have a bad feeling that they may have hit a glass ceiling. Does anyone have any suggestions on how to perform local SEO?
Local Listings | | maxweb0 -
Duplicate Websites - Only one ranking
Hello Everyone, I have a client that has 2 website, that have the same content, with he same phone numbers and contact details. However, there are a few different that we want to do for both. 1. mywebsitevan.com ( Has Google Places (and they don't want to lose this listing, as it is a main reason why they are surviving. not rank organically mywebsitevancouver.com
Local Listings | | EVERWORLD.ENTERTAIMENT
- ranked organically No Google Place listings. This is the actual branding of the company What is the best way to make this work with google, so that we have both websites, and without losing the google places listings. Do add any tags? Rel=? Thanks for your help.0 -
Local Listings SEO: Which multi-location retailers are doing a super job with local listings? I'm also interested in finding retailers who are using schema.org microdata format to structure their store-level data.
Do you know of any enterprise level restaurant or retail chains that are doing a great job with their local listings content? Just looking for some links/examples of best practice executions. Also, I'm very interested in finding retailers or other multi-location businesses that are using schema.org microdata format to structure their local store location data.
Local Listings | | SeeMore2