Keyword difficulty tool - bit confused here!!
-
Hi,
Got a question about the keyword difficulty tool, I'm new to seomoz so might be a silly question but here goes.
Q: It takes the top 10 results from Google under a certain search query, the results displayed gives a rough breakdown of what power the page on the search results has along with the root domain.
It looks like it rewards the best out of the bunch for each section with a tick, so 1 tick per column for the best performer.
Now I would have thought if one of the websites in the top 10 had all 4 ticks it would rank at the top of the list but this is not the case.
What else would come into play to make others which have no ticks rank higher then one which has all.
Sorry if this sounds really confusing.
-
Overwhelming link strength.
-
The Keyword Difficulty tool looks at results what whatever search query you specify, but the metrics it uses to score those top 10 sites look mostly at the link metrics of the mentioned domains. Really since those results are relative to search query you entered it would be implied that those results that rank highly also probably have good on page seo metrics in place but they may not. The result that may rank 3rd might have a stronger link profile, but contextually it may be getting outranked on by other sites that also have strong profiles but have better on page metrics. Also things like domain age and other factors might influencing that. Search engines use hundreds of factors and the keyword difficulty tool reverse engineers those factors very well, but it's not perfect.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Tools for constant SERP monitoring?
Does anyone know of a tool where you enter in a [search term] and it constantly (or periodically) monitors the SERPs and reports back on the top results? IE- If you wanted to monitor for the term [trump] it would fetch that search result every hour or so and report those via an online interface or downloadable .csv
Competitive Research | | Cox-Media-Group0 -
Site Ranking for keywords that they haven't targeted in content
There is a site that I am constantly battling for the #1 spot for a particular keyword and I can't see that they are doing any link building, they are not using any anchor text for the keyword "at all" just their company name (not exact match) and their content doesn't even contain the keyword. I used Open site explorer to analyze their activity, but they are doing something I can't figure out from that data. Any other tools to use? I have higher quality links than them, post content nearly 5 times per week to my blog and their blog hasn't been updated in ages, I kill them in social media, there isn't one instance that they are better than my site and I only build quality driven links, no blog comment crap and get featured on lots of industry blogs for our work. I distribute my content very effectively, I just can't figure it out. They were no where about 5 months ago now they are tearing it up for lots of keywords in the industry top spots. I can build a few links and surpass them, but I have to do it every week or so and I think they are doing something fishy. I just want to figure out what they are doing and bury them. I don't want to post their url and mine here as I don't want them to see this post in search results.
Competitive Research | | photoseo10 -
What's the value of Exact Match Keyword Domains vs. Company Name Domains?
Hey Mozers, I was in a discussion this morning about the value of Exact Match Keyword domains vs. a company name domain and wanted to get a little more clarification. Let's say we are doing a site for a company called Favored Dental, and they have had the domain favoredental.com for quite a while and have their authority built up in it. Is it better to have favored-dental.com or favoreddental.co or keep its current form? The reasoning behind the alternate domains would be they have the exact match keyterm, in this case lets say "Favored Dental" is the keyterm we were going after. To my knowledge EMDs aren't as relevant as they'd use to be as Google would rather branding of companies instead of keyterm domains? Is this correct, or do EMDs of keywords you're going after hold higher authority? Thanks for the clarification!
Competitive Research | | MonsterWeb280 -
Free tools to find country of origin of backlinks/urls
Hey are there any free tools out there which can allow me to insert a large list of urls, and it determines the country of origin of the domain. I know the paid version of majestic does, but i was wondering if theres any free tools? Cheers, Chris
Competitive Research | | monster990 -
Keyword difficulty/research question
Wondering if I could get some opinions from the fellow moz users' I have a website which I which to rank for the term 'evening dress'.As you can imagine it is a pretty difficult term with a score of 62% (the term gets 301,000 broad matches and 27,000 exact matches a month). As much as I would like to target this term I feel that my domain is not strong enough (DA 39) to match the competition. Therefore, would a better strategy be to target long tail keywords which also contain the primary keyword, ie black evening dress evening dress hire cheap evening dress buy evening dress online please note that these were just examples, I haven't researched a comprehensive long tail list. Would targeting these long tail keywords mean that a) I should be able to rank for them faster and thus receive more traffic, sooner, and b) build up links to the page which I ultimately want to rank for evening dresses with numerous backlinks containing the keyword evening dress. The trade off with doing this is that I would need to seo one page for all the long tail keywords to gain the maximum benefit for the 'money' keyword. Does this sound like a sensible approach to both ranking for big money term and also getting traffic sooner rather than later? Thanks Carl
Competitive Research | | Grumpy_Carl0 -
Can i see the keywords my competitors are optimizing seo for?
Ideally, I would get a list of the keywords my competitors are targeting.
Competitive Research | | sajalsahay0 -
Tool to scan contents of a page and see it through Google's eyes?
Does anyone know of a tool that can be used to input a URL and have it spit out keywords of how Google could possible see what the contents of that page is about?
Competitive Research | | shawn810 -
Best Traffic Estimation Tool
Hello, What is the best system/tool to estimate traffic to a site, something more accurate than Alexa rank. This is of course assuming that one does not have access to the site's Google Analytics data, Thanks, Carl
Competitive Research | | CarlLarson0