What is the Impact of Content Personalization on SEO?
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Related Questions
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Date of Review on productpage - important for SEO?
Hi Have a questions. We have lots of products on the website. A lot have reviews and some do not.
Conversion Rate Optimization | | RetailClicks
Is it harming that review dates (post dates) are older then let's say 1-2 months? Cause we do not have fresh reviews every month. So is it better to then let the dates behind and not show? Or is it better to show 'old' dates. How important are fresh review dates on the website? We have hreview tags around the reviews and dates.0 -
How to Calculate SEO ROI for a knowledgebase or support portal
Dear Moz Friends,
Conversion Rate Optimization | | NortonSupportSEO
We are trying to calculate SEO ROI for our customer support website driven by Self-Help documents, Support Videos, and path to contact our Live Support. We would like to collect your valuable thought/inputs on how to better calculate support website SEO ROI.
A typical customer journey scenario: Customer searches for a solution to a problem with our product in Google/Yahoo/MSN Customer then clicks our link in the SERPs that addresses his/her current problem Customer lands on the link, reads the fix/solution and does one of the five below-mentioned actions a) Customer resolves the problem and clicks the ‘Yes’ button to notify us is he is satisfied. Eventually, the customer leaves our support website. b) Leaves the website as a result of resolving the problem without clicking the Yes or No button. c) Customer does not resolve the problem and clicks the ‘No’ button to notify us that the problem persists even after he/she tried to fix the problem using the support/help document. Then customer might contact us using the contact button (when takes them to Live-help options page). d) Customer clicks the ‘Contact Us’ button to contact our live support agent either via chat or phone, who will help resolve the issue. e) Searches using the Internal Search, if the link doesn’t seem to solve his/her problem and can hop onto other support documents. Note: The website is purely for support. We currently do not cross-sell, or up-sell, or do any marketing activity like conversion, etc. Please share your thoughts and help us figure out the ROI formula for our efforts. Let me know if any questions. Thanks,
Norton Support SEO team.0 -
What should a small company with a difficult SEO/SEM challenge do?
Everyone here knows that SEM and SEO "experts" are everywhere. But our company has a particular challenge - our Volusion-hosted e-store's product offering is so wide that it's a huge challenge to make a dent in our search engine placement. In our earliest days, one SEM "pioneer" company issued us a refund after realizing they couldn't do anything to affect our placement. The problem is that the revenue from any one particular keyword term doesn't return enough sales to make the effort worthwhile - sales are scattered allover the product spectrum. Does anyone have any experience with this particular challenge? What would be considered a realistic monthly budget - given that the business itself is quite small? I don't know what the etiquette on Moz is but YES I am looking to engage a company to help us out.
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Have My SEO Cake & Eat It - Mix Viral Content & Business Content?
Hello, I optimize for a fashion, eCommerce site which has catalogue pages and product pages. http://www.zando.co.za/ We're currently working on a large "blog" which tons of great content designed to attract readers, links and tons of long tail traffic. We'll be doing how-to videos, celeb interviews, top-tens, etc. etc. We'll even have a UGC community section eventually. Really great. Now, I want to use the links generated by this section to rank for generics like this: For example: I want to rank for "Lingerie" and I have this page set up as the target: http://www.zando.co.za/women/clothing/lingerie/ I create some amazing content that generates lots of links containing the word "lingerie" . That awesome content lives in:(hypothetical URL:) http://www.zando.co.za/fashion/magazine/how-lingerie-has-changed-over-50-years/ I want to (and this is where you come in 😉 get people linking to my catalogue page (http://www.zando.co.za/women/clothing/lingerie/) where they can find a banner or something alluding to that piece of link bait (the /fashion/magazine/ url). Perhaps similar to the Wordpress style <read more="">page break on posts?</read> Reason is, I want my "Money-Page" to get the links with "Lingerie" in it. Problem is, it'll be another click to the thing they want to find. Also, say I decide a few months later that I want to do another piece, like "lingerie in films" and do the same. My 'banner' idea would get very crowded or, it would mean that I bump the 50-years piece, which then makes for bad UX for readers clicking through looking for the old piece. Or perhaps this can all be solved with good design? Here's a WBF talking about mixing content: http://www.seomoz.org/blog/mixing-viral-content-with-business-content-whiteboard-friday Does anyone have an example of someone doing this well? PS. Was also thinking that on my "archive'' url, in between the content, I'll query for the top products that, that piece speaks to and make it possible for people to add to cart as they're reading the link bait content that is relevant to the product. Cheers Paul.
Conversion Rate Optimization | | RocketZando0 -
Can trackingcodes in your url be seen as duplicate content or break other rules?
I recently gave ReachLocal control to manage my Adwords campagne. I didnt want "Reverse Proxy" on so I decided to go with the Remote Conversion Tracking. So they track my website in every stap of the way. Therefor I had to place a Javascript on each page. But what worries me are these kind of URL's I see appearing in my Analytics account: /webpaginaname.html?scid+29903&cid=12343&tc+13012316371028544&rl_key=32850e0a2d4499e02a711d0b969044d2&kw+8307565&pub_cr_id=16701148613&dynamic_proxy=1&primary_serv=www.website.com&rl_track_landing_pages=1 Could this be seen as duplicate content by Google? Or could it break any other rule you know of? Should I be worried? Thanks a lot!
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Video Keno gambling SEO client !? Do I want em?
I have a guy who wants SEO help. Actually he owns several companies and is willing to put my ad before all the movies in a local theater plus an ad AND a Q&A section about SEO and Internet marketing in a small newspaper he mails to 7k businesses every month in exchange for my help. While I am excited about the exposure and I'm sure it would result in some business I'm not excited about touching anything related to gambling at ALL. Am I right in thinking this or should I treat it like just another client? He has a site where he teaches people how to win at video keno and sells this info packet. Porn and gambling. Everything I have read and heard is geared towards sites like this NOT coming up in search engines. Thoughts? Thanks and have an AWESOME week! Matthew
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Responsive SEO - Redesign
My team is in the process of redesigning our main website. In order to balance Conversion Rate Optimization and SEO we are considering adding some features to the new site – HOWEVER we are wondering whether or not this will make any significant to our SERP’s. All together I am looking for your opinion – on two distinct areas. NOTE: Our site is built in plain HTML- No CMS. First (HOME PAGE) Content Slider above the fold. Our current site does a good job of utilizing this prime space with a balanced use of H1 and Text. However – it is not optimized for conversions. We feel a slider will kill both birds with one stone. Have you have any experience with this? What are your thoughts? Do SE’s like this? SECOND (NAVIGATION) We are adding a submenu to the site. Besides our Horizontal top menu and additional menu in a Column format is being discussed. We are thinking that the left placement will work better with conversions – however what do search engines like most – left or right navigations? Your input is greatly appreciated. Thanks, Daniel
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Site Design for SEO & Conversions
This is a Real Estate Website focusing on a local market. What would you change about this site for SEO Purposes? What would you change for Conversion Purposes? What would you change for Visual Appeal and User Experience? Thank you all for your help on this one. http://www.bronxpad.com
Conversion Rate Optimization | | bronxpad0