Date of Review on productpage - important for SEO?
-
Hi
Have a questions. We have lots of products on the website. A lot have reviews and some do not.
Is it harming that review dates (post dates) are older then let's say 1-2 months? Cause we do not have fresh reviews every month.So is it better to then let the dates behind and not show? Or is it better to show 'old' dates.
How important are fresh review dates on the website?
We have hreview tags around the reviews and dates.
-
Hi.
I say the content and "worthiness" of review is much-much more important than the date. Unless your products are freshness/time dependent. If you've been selling the same shoes for years, then reviews from 4 years ago will be as relevant as from yesterday.
Now, if your shoes had some major issues and you've improved since then, which would affect the reviews, then sure, remove the old ones, as long as they are irrelevant.
Also, it depends on how many reviews you're getting. If you have 5 reviews and 4 of them are from four years ago, then, I think you should pay more attention to actually getting reviews, rather than filtering them. Another thing I'd like to point out is that it's better to have old reviews than no reviews whatsoever.
In terms of SEO effect - as far as I know, the ratings is more important than the freshness. Which does make sense - if you have 1/5 stars with 10k review from last month - it won't be better than 100 5/5 star reviews from couple years ago.
Hope this make sense.
Cheers.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can Very High Impressions and 0% Organic CTR Impact our SEO Rankings?
I have a very strange feeling that someone bad is trying to hurt our company, but maybe I am wrong. Let me explain. In the last two month, we have seen a very significant drop in sales on our website, but we couldn't figure out why. We have looked at different metrics (Google Search Console, Moz, Google Analytics), but everything looked alright. We had 10% loss in traffic, but we didnt believe at the time that it could be the main issue. Just yesterday we've discovered the following (please see attached screenshot😞 On August 18, 2018 Google launched Search Update On the same date, we had a jump in Organic Search Impressions for one particular keyword, which we never tracked before: "free facebook login". Majority of all impressions (233,000 out of 258,000) were from Philippines. Very low total number of clicks (50 clicks) led to 0% Average CTR for this keyword. Which in return, also lowered our global CTR by 1%. One month later we had 1000's of spam emails sent to our Helpdesk from two IP addresses, also from Philippines. We blocked them of course. It could be all coincidence. I dont know. But do you think that someone can use this fraudulent tactic to lower our CTR and drop our ranking and traffic? Can this influence our SEO in any way? It's also possible that someone is attacking Facebook and we just happen to be there, on the first page, for the same keyword. Should we try to eliminate our page for this keyword and see what happens? I've checked this article from Rand Fishkin - https://mza.seotoolninja.com/blog/impact-of-queries-and-clicks-on-googles-rankings-whiteboard-friday and it seems that CTR is an important factor. However the article is from 2015 and maybe it's no longer relevant. What should we do? Thanks! G86Nge4
Conversion Rate Optimization | | plumrocket11 -
Shopify websites. I've been asked to do some SEO work for a client.
They have a Shopify site. It's been running a year without getting really any listings. Anyone else had this problem? Should we just build them a new website? Or do shopify site have a poor record of listing highly.Thanks
Conversion Rate Optimization | | BraveThinking0 -
SEO and Conversions from a C-Level perspective
Hi guys! Do you have any suggestion about articles about how to work with conversions and SEO from a C-level perspective? I know it is very open question, but there might be articles like (https://mza.seotoolninja.com/ugc/how-can-pr-seo-and-ceo-people-work-together-for-link-building) that are great and written on this subject. Could you please share if you have any examples? I'm thinking for these perspectives: What knowledge and insight does a management team need to take control and drive the SEO and CRO related work (from a executive level)? How do the management team connect business strategy and goals with the SEO and CRO area? Have a great day!
Conversion Rate Optimization | | OscarSE0 -
What happens when i import analytics conversions into adwords if I already have conversions set up?
Hey everyone, I have a question. We already have conversion tracking set up for our landing pages, however Adwords has the option to import goals from anaytics, one of which is for the landing pages. What will happen if I do? Will it erase all the conversion data I already have? Will it mess things up? Or am I not understanding this correctly... Any help would be appreciated 🙂
Conversion Rate Optimization | | jhinchcliffe0 -
Working with Wine & Spirits - SEO
Hello All, I'm looking for an SEO contractor/agency who can start the SEO process here and has worked with wine and spirtis, foodie sites, or luxury. I'm having trouble finding this experience ion SEO. We're looking for a company that is willing to be tranparent in methods and show us the process. If anyone has referrals or input, I would love to hear it. We are considered a start-up in the wine-industry and cannot devote 20 hours a month on this myself. Please chime in on your perpsective, advice.
Conversion Rate Optimization | | Airbutoh0 -
Advice on SEO for Chinese Website in China
Hey folks, I am a little out of my depth here because I have never SEO'd a website that is not in English - and especially in China. I have a few questions that I hope someone can help with? What are the primary SE's in China Are there any specifics with regards Keyword Research Are there any specifics around SEO techniques and climbing up the SERPs? I know I don't speak Chinese but I will need to be advising. Thanks, Andy
Conversion Rate Optimization | | Andy.Drinkwater0 -
Why does Google only show the review stars for some listings in the Places results
I have a client who shows up in the Places results for his targeted keyword phrase, but one of his competitors' listing shows 5 gold stars next to the reviews which causes him to stand out visually. I was under the impression that at one time the stars only showed for listings that had official Google reviews, but the other listings in the results also have "Google Reviews" but no stars.
Conversion Rate Optimization | | joshualfink0 -
Would a feed of reviews from Tripadvisor be duplicate content?
I have a hotel directory. I am thinking of adding a feed that takes reviews of hotels from Tripadvisor and puts them on my site. I know that Google are cracking down on duplicate content with the Panda update. Would these reviews be seen as duplicate content and could it harm my site if I do this?
Conversion Rate Optimization | | mascotmike1