Lower Impression higher clicks and CTR Compared to Previous Month?
-
I'm looking at our monthly traffic report and noticed that impressions were down in October compared to September but Clicks and CTR increased. I'm thinking it's because certain keyword increased in rank thus increase chances of a click through? Anyone else have any idea? Thank you in advance. Here is the data below:
September:
Total clicks: 5071
Total impressions: 83429
Avg. CTR: 6.08%
Avg. Position: 28.4October:
Total clicks: 5695
Total impressions: 79366
Avg. CTR: 7.18%
Avg. Position: 28.9 -
Sure thing, David! Happy to follow up here if you have any additional thoughts or questions.
-
Thank you Joe. I'll take a look at the areas you mentioned. But you might be on to something. We did recently increase PR efforts and got 3 industry mentions in October which may have contributed to this. I appreciate your insight.
-
Hi there,
Take a look at the queries report in Search Console (compared MoM) and see if there is a term (or grouping of terms) that saw a significant uptick in clicks and/or rankings. Increased rankings can certainly be a part of it. Perhaps you picked up an instant answer featured snippet(s) that you were not ranking for in the previous month. Perhaps seasonality is playing a role.
Was any work done this month to improve CTR? Review snippets, meta descriptions?
It is also possible that there was a small uptick around branded searches. Was there any exposure for your site/brand recently that would cause people to seek you out more than before?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Clicks, impressions, CTR, & position decreased after adding meta descriptions
A website that I was working on did not have meta descriptions, had poorly optimized meta titles, and URL structure. I created optimized descriptions and titles for each page. I also updated the URL structure of select pages and created 301 redirects. Since I did this I noticed that my clicks, impressions, CTR, and position all decreased on Google Search Console (I just setup Search Console so I only have 1-week of data). Traffic on Google Analytics is about the same. Is this normal?
Reporting & Analytics | | rx3000 -
Keyword ranking with competitors with lower #s
When analyzing a keyword ranking, our term is consistently on P1 P3-5. Looking more closely, I find that the numbers don't make sense to me. Our competitors have lower Page Authority 3s, lower # Root Domains Linking to Page, Lower Domain Authority 3#s and lower Root Domains linking to the Root Domains Linking to the Root Domain #s. What explains the consistent_ ranking discrepancy? Any ideas?_
Reporting & Analytics | | Chermak1 -
What Parameters and Rules i set to track all types of click?
Hello Expert, If i want to track all types of clicks either link, button, drop down etc for my website then what parameters i add in "Event Tracking parameters" and what will be firing rules. I already have universal analytic and google tag manager. Track Type as even i selected in google tag manager now please tell me 1) what i add in category, Action, label? 2) what should be the rule. I will be really thankful to you if you give cut to cut answer instead of sharing post.
Reporting & Analytics | | bkmitesh0 -
Why is my Domain Authority dropping from 52 to 46 but my Keyword ranking has never been higher?
At the start of August my Domain Authority was 52 but it has fallen to 46 over the course of 8 weeks. At first this was credited to the smaller index that SEOMOZ has taken and when this was certainly in line with our rivals results as well who all suffered a drop. When the index issue was fixed we did see an improvement, back up to 51 at the start of September, pretty much in line with all of our rivals. However our Domain Authority has dropped again and this time it is in complete isolation, none of our rivals have suffered anything like a 3 point drop. Our SEO has never been better with 65% of our keywords ranking in the top 3 and 86% ranking in the top 10. Im wondering what is causing this rapid drop in Domain Authority and what affect, if any, it was have on our future keyword rankings. Thanks, Emmet
Reporting & Analytics | | CertificationEU0 -
Adwords Clicks correlating to Analytics Paid Visits
Would appreciate if anyone could clarify for me the correlation between 'clicks' in Google Adwords and visits for paid search in Google Analytics. Currently i see several thousand clicks a day in Adwords, yet our analytics account will only report a few hundred visits so i do not know which data set to use as the most reliable source for analysis. e.g 16th May. Analytics > TrafficSources > Sources > Search > Paid = 208 visits Adwords > All Campaigns, Total Clicks = 1153 i have found a few other questions asking the same thing here and here but dont feel they answer my question. We know our Adwords account is linked to our Analytics account as we got in touch with our PPC account manager originally about this and on reiew they found an error in our setup. Since then we know this is working as search terms and source are showing up and we have auto tagging enabled. Thanks, Tom.
Reporting & Analytics | | Sarbs0 -
Comparing % Change, Google Analytics
Hey Mozzers, Is there a simple way to compare the "% Change" in traffic when comparing two separate time periods in a single Google Analytics report? When comparing data from two separate time periods, an exported CSV doesn't include the % Change (booo!), and there's no option to sort by % Change within the GA report, essentially forcing you to scroll through all the results to pinpoint the major movers and shakers. I'm not averse to using spreadsheets to sort this data, but I'm thinking that I'd likely need a macro to make this work, something like this. However, none of the macros on that page are working (possibly because they were designed for a previous version of Analytics). All suggestions are appreciated. Thanks!
Reporting & Analytics | | dangaul0 -
I only have 65 extrernal links after 8 months of link building?
I am currently employing an SEO consultant who has been carrying out link building for the past 8 months. having signed up to SEOmoz i noticed that i only have 65 external links when my competitors have 13,000+. My consultant gave me a list of over 300 links he has putting into place but SEOmoz only shows 65. What I am concerned about is why I have only so few and where the others have gone? And how do i catch up to my competitors and put a proper (better) strategy in place.
Reporting & Analytics | | teddybaker0 -
Is Google able to determine duplicate content every day/ month?
A while ago I talked to somebody who used to work for MSN a couple of years ago within their engineering department. We talked about a recent dip we had with one of our sites.We argued this could be caused by the large amount of duplicate content we have on this particular website (+80% of our site). Then he said, quoted: "Google seems only to be able to determine every couple of months instead of every day if the content is actually duplicate content". I clearly don't doubt that duplicate content is a ranking factor. But I would like to know you guys opinions about Google being only able to determine this every couple of X months instead of everyday. Have you seen or heard something similar?
Reporting & Analytics | | Martijn_Scheijbeler0