How long should you leave keywords on your site related to your old brand?
-
We rebranded our organization 2 years ago. We decided to leave some of our archived content with our old name because it was already serving link juice to the website. How long should you leave keywords like that on your site related to an old brand?
-
As long as the content is bringing you traffic and conversions, keep the content online. Maybe you could place a popup on the old content to explain to people that you have rebranded, just so they don't get confused.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site Migration - Pagination
Hi, We are migrating our website and an issue we are facing is how to handle paginated content in our categories. Our new website will have the same structure but with different urls. Should we 301 redirect all the paginated content (if crawled by Google) to the url of the main category? To put this into an example: Old urls: www.example.com/technology/tvs (main category of TVs & also page 1) ** www.example.com/technology/tvs?v=0&page=2 ** ( page 2 of TVs) New urls: **www.example.com/soundvision/tvs **(main category of TVs & also page 1) **www.example.com/soundvision/tvs?page=2 **(page 2 of tvs) Should we redirect all of the old TV urls (also the paginated) to www.example.com/soundvision/tvs ? The is no rel next, prev tag in our site and no canonicals. Also there is a view all products page in each category, BUT it doesn't contain all the products(max. is 100 per page - yes the view all page is also paginated). The same view all products page (paginated) will exist in the new website also. I checked google search console, and Google has decided to treat as canonical page the first page www.example.com/technology/tvs . Also, all the organic traffic of our categories goes to these pages (main category page - 1st page). I would appreciate any thoughts on this.
Intermediate & Advanced SEO | | HellasSITES0 -
Cannibalization vs long tail keyword dilemma
Hi all. I have a dilemma that I'm trying to work out a solution to and could use some input. We offer a Foreign Qualification (FQ) service for businesses, and thus "foreign qualification" is a strong keyword for which we currently hold great ranking position for our service page. FQ is different in each state, so we have a series of blog posts focusing on the requirements for each state. "Alabama foreign qualification" is one of many long tail keywords (50 states x various phrasings) we're targeting here. The problem is that it's impossible to write 50 blog posts that are not very similar content, since the process is similar, just not identical, in each state. I'm worried about duplicate content penalties here. I'm thinking that I'd want to create a landing page that serves as a hub for each of these blog posts, perhaps with a reference table for the 50 states too, and set the blog post canonicals to this landing page (thereby pushing all state-focused long tail KWs there). However, I don't want to take away ranking strength of the aforementioned service page for the primary keyword. If I do this, and also link the new landing page to the service page using "foreign qualification" as the anchor text, am I more likely to add or take away from the strength of the service page? Thanks for any and all insight!
Intermediate & Advanced SEO | | mkupfer1 -
Related Keywords: How many separate pages?
We have an attorney website. There is a practice area that our research shows many different 2-4 word length keyword queries for. The keywords are all very different, but they end up in the same kind of legal action. We're wondering whether we should write many different pages, perhaps 10, to cover all the basic different keyword categories, or whether we should just write a few pages. In the latter situation, many of the target key words would be mentioned in the text, but wouldn't get placement in a url or title tags. One basic problem is that since the keyword queries are made up of different words, but result in the same kind of legal action and applicable law, the content of the pages might be similar with the only difference being a paragraph that speaks to that specific key word. The rest of the content would be quite similar among the pages, i.e. "here is the law that applies, contact us." Also, some of the keywords, like the name of the law, would have to be repeated on all the pages.
Intermediate & Advanced SEO | | RFfed90 -
Checking keyword rankings
I have 2 questions: 1. To check keyword rankings with firefox, i am choosing: Tools>Options>Privacy>"clear all current history" Timerange to clear: Everything Check Boxes: Browsing and download history, form and search history, cookies, cache, active logins Is there anything else I need to be doing? 2. Search results in my Niche are heavily localized. Is there any way to check rankings in another area? Ex: By default, our rankings are for Northeast NJ. Is there any way to check Baltimore, for example?
Intermediate & Advanced SEO | | CsmBill0 -
301 redirect a old site that has been "dead" for a while?
Hi guys, A quick question. I have a client who has an old business website that had some great links (Forbes.com, CocaCola.com, etc). The problem is that he knew nothing about SEO and let the hosting expire. He still owns the domain, but the site is no longer listed in Google. He did no SEO, so I am not worried about being hit by any artificial anchor text penalties, since the links are as natural as it gets. So my questions is, would there be any benefit from 301 redirecting that site to his new business? The new business is in almost exactly the same niche as the old site. I am thinking of 301'ing to a sub-page which will refer to his past venture with the old business, not to the homepage of the new site. Thanks in advance for your help.
Intermediate & Advanced SEO | | rayvensoft0 -
Redirecting 2 aged site to brand spanking new one
Does 301 redircting 2 aged domain to a new one have a compounding effect? Ive redirected domain #1 to teh new site and my new domain has now jumped to position 6 on Google for the keyword. I have noticed that the sites above me are all aged domains and some with very few backlinks. Number 1 is 4 years old and 20 backlinks, thats it! I am wondering, if I redirected a 11 year old domain that is in the same niche, but never really targeteed that same keyword, would that bump my site even higher? Obviously i am building quality backlinks to the new domain and making sure these are hard to get high quality backlinks. Thanks for your help guys
Intermediate & Advanced SEO | | JohnPeters0 -
My site was number 1 for competetive keyword on Google now completely gone- what should I do?
WHat is the best way to determine if I have somehow been delisted from Google?
Intermediate & Advanced SEO | | TBKO0 -
How long until 301 passes juice to new site?
We put up a new site for an attorney and changed his url along with total redevelopment. We used a 301 for the old to the new and it does resolve to the new. It has been one month and the old site in OSE still shows DA of 37 with PA for homepage of 15. The new site has come up.....to a DA of 6 with homepage at 1 still. For any who might wish it, the referring site is theHollandLawFirm.com and the new site is Houston-Bankruptcy-Attorney.info. Would love to know of any experience with the timing on this.
Intermediate & Advanced SEO | | RobertFisher0