Importance of Spam Score
-
I am wondering the importance of the Spam Score since it appears to bring backlinks into the equation. In Moz we do not currently have a Spam Score but our competitors do...please advise - thanks!
-
Hey there!
We'd recommend checking out this resource page to learn about Spam Score and its applications:
https://mza.seotoolninja.com/help/guides/link-explorer/spam-score
As for why you might not have a Spam score yet, it is determined by a separate crawler than the crawler that powers Link Explorer and updates roughly once a month. Because of this, it is entirely possible to see backlinks and domain authority, but still have no calculated Spam Score. As we continue to crawl and calculate sites, this will become less of an issue, but unfortunately at this time, we will need to wait for the Spam Score user-agent to find your domain.
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Important news on Fresh Web Explorer
Hello Moz family, After much deliberation, Moz has arrived at the difficult decision to shift away from brand & keyword mentions monitoring as a standalone tool in Fresh Web Explorer. Though we believe in the value of this service for our users, we’ll no longer be supporting it in order to provide more innovative features that better suit the modern needs of SEOs. We will, however, continue to support existing features within the Pro platform that accomplish similar tasks, like link building, content planning, and mentions monitoring. We understand you might have a few questions and have compiled a list of common FAQs below. Within the answers, you will find a number of other resources to help you out. When is Moz sunsetting Fresh Web Explorer?
Moz Bar | | jacob.butler
Moz will be sunsetting Fresh Web Explorer on November 10, 2020. At that time, you will no longer be able to access this feature within Moz Pro. This means that there will no longer be the ability in your settings to opt into email alerts from Fresh Web Explorer as the email alerts will discontinue after this date as well. I used Fresh Web Explorer for brand and keyword monitoring across the web. How can I do that now? Though it’s not a direct replacement, setting Brand Rules within a Campaign allow a user to monitor specific keywords in the Link Opportunities section, much like Fresh Web Explorer. By monitoring the links that mention your tracked keywords, but do not link to them, you can easily reach out for link opportunities. It can also help you plan content strategies by understanding what is being discussed within the content of those pages. You can read more about Opportunities within Links here. I used Fresh Web Explorer for link building opportunities. How can I do that now? With Moz’s vast link index you can uncover valuable link prospects, create a solid strategy, and track your progress. Within Link Opportunities in a Campaign, you can understand the domains mentioning your tracked keywords (set within your Brand Rules), but not linking back to you. Link Intersect provides an analysis on who's linking to competitors, but not you, and can help users plan strategic link outreach. You can also use Link Tracking Lists to help track progress for link opportunities you’ve identified through unlinked mentions of your brand or your competitors. Our Keyword Explorer tool also includes a Mentions module. Mentions show you pages that contain the searched keyword and gives you a snapshot of the Page Title and URL. Within Mentions, understand a link’s Mention Authority score, which predicts the authority of the page using a proprietary algorithm, along with a combination of Moz metrics that take both the authority and influence of the page into account. Need help getting started with all of these similar features? Read more here. I used Fresh Web Explorer for content planning. How can I use Moz for that now? There are many ways you can plan your content strategy using Moz. For a high-level understanding of how Moz Pro can help you plan content, take a look at our Beginner’s Guide to Content Strategy here. Otherwise, one way you can understand what is being mentioned within your tracked keywords is through Opportunities in Links within a campaign. This feature helps you get a sense for what type of content is published on the web around your tracked keywords, branded or non-branded. You can then plan similar content as what’s being mentioned. For more information on how to set up Brand Rules in a Campaign, click here. I used Fresh Web Explorer for the email alerts to notify other stakeholders on keyword & brand mentions. Can I do that another way within Moz Pro? We recommend using our Custom Reports to email your stakeholders of tracked mentions on the web. You can set Brand Rules within your Campaign settings for branded or non-branded keywords you’d like to monitor. You can read more on how to set up Custom Reports here. The Moz Pro feature alternatives you suggested aren’t really a direct replacement. Why? We recognize that our feature suggestions are not a direct replacement for brand and keyword mentions monitoring. And, we also understand that this functionality is desired by many of our users. We will be exploring opportunities to include some of the Fresh Web Explorer functionality within future versions of Moz Pro. In the meantime, if you're looking for a direct replacement, we suggest checking out BuzzSumo. Their Monitoring feature provides you a one-stop-shop for monitoring your brand, keywords, and trends across the web. Do I need to do anything before the sunset on November 10, 2020? No. Fresh Web Explorer will simply disappear from the Moz Pro interface. No action is needed on your end. Once retired, you will no longer see the page within Moz Pro and you will no longer receive alert emails that were previously set up from the settings tab within an account. Do you have any content you can point me to that outlines the other ways in which I can find my brand’s mentions in Moz Pro? We sure do! Check out this fantastic Help Hub article that outlines all of the ways you might track, monitor, and analyze your brand’s mentions in Moz Pro. The features here include Keyword Explorer’s Mentions, Brand Rules, Link Opportunities in Links within a Campaign, Link Tracking Lists, and Custom Reports. If you have any questions, I'm happy to discuss more in the Q&A thread. Or, feel free to send an email to [email protected] with any questions. Best,
Jacob Butler4 -
Spam score of 28 %
Hello, I checked my website spam score in link explorer and found out it has got 28 %. What do you recommend I do ? should I ask for all the links to be removed (even though some of them are no followed) Is it possible that google has penalised me because of that score and de-ranked me ? Thank you,
Moz Bar | | seoanalytics1 -
Significant difference with DA scores on Moz Chrome app VS Website Tool
I saw a big difference between DA scores on Moz Chrome app VS Website Tool. Which DA score is the correct one? I personally believe the scores on Moz's site is most accurate. Do you happen to have issues syncing the scored to your Chrome app? Chrome App VS. Moz Research Tool (https://mza.seotoolninja.com/researchtools/ose/)
Moz Bar | | iPrice_Marketing
Moz.com: 92 / 88 Here's a screenshot of the difference: https://ipricegroup-my.sharepoint.com/:i:/p/jeremy_chew/ESy9lzUTC3lOl8o93Sx6LsUB8mYXo8LmYuUj2aa0xLXi1A?e=A6OrXs This was evident in other websites too:
Priceza (priceza.com.my😞 38 / 24
Shopback (shopback.my😞 43 / 41
Cuponation (https://www.cuponation.com.my/😞 27 / 250 -
What is a Good Keyword Priority Score?
Howdy gang, This is my last discussion post in the series on keyword metrics in KW Explorer & Moz Pro (previously on Keyword Difficulty, Opportunity, & Volume). In this one, let's chat about the "Priority Score," a feature you'll find in Keyword Explorer on any lists you build. Priority was conceived to help aggregate all the other metrics - Difficulty, Opportunity, Volume, and (if you choose to use it) Importance. We wanted to create an easy way to sort keywords so the cream would rise to the top -- cream in this case being keywords with low difficulty, high opportunity, strong volume, and high importance (again, if you choose to use it). Thus, when it comes to Priority Score, there's no particular number you should necessarily seek out, but higher is better. When you get into the ranges of 80+ (which is quite rare, Single Malt Scotch is one of the few examples I could find, and only because it's volume is so high and there's only a couple SERP features), you're generally talking about keywords with high demand (lots of monthly searches), the difficulty isn't too crazy (a website in the 55-80 DA range might have a shot), and the CTR Opportunity is decently strong (usually not too many SERP features that take clicks and attention away from the organic web results). Below that score range, you're usually finding keywords where one or more of those isn't true -- there's either lower volume, heavier competition, or lots of SERP features with the accompanying lower estimated CTR. When you're building KW lists, my view is that there's no "good" or "bad" Priority scores, only relative scores. Priority should be used to help you determine which terms and phrases to target first -- it's like a cheat code to unlock the low hanging fruit. If you build large lists of 50-100 or more keywords, Priority is a powerful and easy way to sort. It becomes even more useful if you use the Importance score to help add an estimation of value to you/your business/your client in to the mix. In that case, Importance can cut Priority by up to 2/3rds (if you set it at 1) or raise it by a little more than 3X (if you set it at 10). This is hyper-useful to nudge keywords with middling scores up if they're super-important to your marketing efforts. Look forward to your feedback, and thanks for checking these out!
Moz Bar | | randfish8 -
New Spam Analysis Tool Results Questions
First off, I am incredibly excited about this tool. Secondly, I have a slew of questions, but the ones that are lingering for me are as follows. There are a few URLS that we used to control which are showing up in our list as spammy. The websites no longer exist as of roughly a week ago and I presume they still show up simply because of the last indexing. That being said, if a website doesn't exist anymore, yet the link is showing up in our GWMT or MOZ, is it still necessary to disavow? Is that overkill? http://alcoholdrugrehablosangeles.com/ is an example of a website we used to control and I have removed. My second lingering question is if there are a handful of links that are registering as spammy, and I presume it is due to lack of content/duplicate content, and I move that content to its appropriate place on another website and 301 that domain to its new home, will the "spam score" carry over?
Moz Bar | | HashtagHustler0 -
Keyword Difficulty Score Meter: how to interpret levels
I'm hoping to find what percentages change the levels for the difficulty score meter in the keyword difficulty tool. For example, when does a blue -- non-competitive -- move into the green level, and so forth. Also, I can't find the description (names?) of all the levels (highly competitive, non-competitive, etc). Thanks for your help.
Moz Bar | | IT-dmd0 -
I'm checking keyword difficulty for two different sites. Would love to view the results by site instead of just one large list. Is that possible? Or would it just be easier to keep the lists separate in Excel and just import when I want an updated report?
I have keyword lists for two sites. Is there a way to label them in the keyword difficulty tool (List A, List B) so I can just view results for a particular site? Or do I need to run the report with List A, export results, delete those keywords, then run the report for List B?
Moz Bar | | JohnNovakLV0