How important is anchor text in your sitemap?
-
I've read in a few recent articles that using keyword anchor text in your HTML sitemap is a good idea i.e. important. How important do you think it is? I'd love to hear your thoughts.
Example 1:
Widgets: View All
Colors: Red | Blue | Green | Yellow | Orange | Purple
Types: Oversized | Large | Small | Miniature
Example 2:
Widgets: View All Widgets
Colors: Red Widgets | Blue Widgets | Green Widgets | Yellow Widgets | Orange Widgets | Purple Widgets
Types: Oversized Widgets | Large Widgets | Small Widgets | Miniature Widgets
-
I'm a big fan of anchor text. No only for the internal linking value, but, when done properly, increases user retention and conversion by accurately describing the page to the user.
IMO
-
I'm only posting a comment so that I can follow this thread. I'm really curious to see what people have to say. Good question!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Location of body text on page - at top or bottom - does it matter for SEO?
Hi - I'm just looking at the text on a redesigned homepage. They have moved all the text to the very bottom of the page (which is quite common with lots of designers, I notice - I usually battle to move the important text back up to the top). I have always ensured the important text comes at the top, to some extent - does it matter where on the page the text comes, for SEO? Are there any studies you can point me to? Thanks for your help, Luke
Web Design | | McTaggart1 -
Hidden Text w/ Java Script _ Is it Bad?
Just came across an article that stated that Google is looking negatively at sites that attempt to hide text or use javascripts to expand text on websites. We are about to launch our new website and believe we are using this technique but im not certain if what we are doing will hurt us. Our website tends to be a little heavy on the text so used a "read more" scrpit that will expand when clicked on. Three sections that use this on the new website Take a look and let me know your thoughts http://joomplateshop.com/demos/catdi.com/
Web Design | | ChopperCharlie0 -
How important is it to update from a tabular lay-out to a div-layout?
Mozzers, As the title of this question describes I'm am wondering how important it is that your code has to be up to date for SEO and UX use. One of my sites was build in 2007 and updates in 2010 (new images / color) but my code hasn't changed that much over te years so the site still uses tables for lay-out purposes in stead of divs. Now how important is it to update this and how much risk will this have to my current rankings? For most of my main keywords I rank number 1 in Google (NL). I can't afford to lose those rankings but if an outdated code will get me into trouble I might have to update this anyway and then rather do it sooner then later. Any suggestions on this subject? regards Jarno
Web Design | | JarnoNijzing0 -
Is it cloaking/hiding text if textual content is no longer accessible for mobile visitors on responsive webpages?
My company is implementing a responsive design for our website to better serve our mobile customers. However, when I reviewed the wireframes of the work our development company is doing, it became clear to me that, for many of our pages, large parts of the textual content on the page, and most of our sidebar links, would no longer be accessible to a visitor using a mobile device. The content will still be indexable, but hidden from users using media queries. There would be no access point for a user to view much of the content on the page that's making it rank. This is not my understanding of best practices around responsive design. My interpretation of Google's guidelines on responsive design is that all of the content is served to both users and search engines, but displayed in a more accessible way to a user depending on their mobile device. For example, Wikipedia pages have introductory content, but hide most of the detailed info in tabs. All of the information is still there and accessible to a user...but you don't have to scroll through as much to get to what you want. To me, what our development company is proposing fits the definition of cloaking and/or hiding text and links - we'd be making available different content to search engines than users, and it seems to me that there's considerable risk to their interpretation of responsive design. I'm wondering what other people in the Moz community think about this - and whether anyone out there has any experience to share about inaccessable content on responsive webpages, and the SEO impact of this. Thank you!
Web Design | | mmewdell0 -
Best way to indicate multiple Lang/Locales for a site in the sitemap
So here is a question that may be obvious but wondering if there is some nuance here that I may be missing. Question: Consider an ecommerce site that has multiple sites around the world but are all variations of the same thing just in different languages. Now lets say some of these exist on just a normal .com page while others exist on different ccTLD's. When you build out the XML Sitemap for these sites, especially the ones on the other ccTLD's, we want to ensure that using <loc>http://www.example.co.uk/en_GB/"</loc> <xhtml:link<br>rel="alternate"
Web Design | | DRSearchEngOpt
hreflang="en-AU"
href="http://www.example.com.AU/en_AU/"
/>
<xhtml:link<br>rel="alternate"
hreflang="en-NZ"
href="http://www.example.co.NZ/en_NZ/"
/> Would be the correct way of doing this. I know I have to change this for each different ccTLD but it just looks weird when you start putting about 10-15 different language locale variations as alternate links. I guess I am just looking for a bit of re-affirmation I am doing this right.</xhtml:link<br></xhtml:link<br> Thanks!0 -
How import are breadcrumbs SEO wise on a wordpress blog?
I was recently told I should take the breadcrumbs off of our site, for if no other reason than that it would look much nicer, and I tend to agree. I was curious how much seo weight breadcrumbs add to a site, and if I would take a big hit if I removed them... Thanks!
Web Design | | NoahsDad0 -
Does google prefer expanded text to text that you have to mouse over to show?
Does a long scrolling page of text perform better than a page that has the content in sections that have to be moused over to be seen? Are there any articles or research on this?
Web Design | | SirSud0 -
Text in Images vs. Alt tags
Hi on my homepage i h ave multiple images They have the appropriate alt text for each image, but the text which the image displays is not written into the page and styled using CSS rather than placing text within an image. Is this a issue worth correcting, or is it sufficient to have just alt text for each image. Any major pros from having putting the text in the image into the CMS using appropriate CSS styling to achieve the same effect.
Web Design | | monster990