Should I try to optimize for SEO a site that lives only for 5 days
-
Hi, we are actually building a new microsite that will live on promo.domain.com. The site will have a promo for about 5 days and will be changed for a new promo after 5 days.
Considering that the site www.domain.com has a high autority (67) and is well indexed in search engine, should I try to optimise this site for keywords such as
-
promo "keyword"
-
rebate "keyword"
-
cheap "keyword"
even if the site will be optimized for those keywords only for 5 days.
We are already doing PPC campaign on these keywords but I am wondering if Google will have the time to rank us in the top 10 results in those 5 days or if I am loosing my time.
My other option is to leave the TITLE of this site always the same like Groupon is doing and focus on very generic keywords. Which option do you think is the best?
-
-
I would recommend doing SEO to the site particuliarly if you are going to promote via TV ads or anything other than PPC that could result in search queries. The reason being is you could capitalize on QDF, real-time results and auto suggest queries.
To keep it extremely efficient make the page a template where you can just change the "keyword" in a file & save so it updates on the site. A slightly more lowtech way would be a global find & replace on the html file for the "keyword". Basically, you do the onsite SEO once and then spend 5 seconds updating to the new keyword every 5 days.
You will want to post a short blog post each time there is a new promo to help get the search index updated quickly; just make sure to ping the appropriate services with your blog.
For offsite I'd recommend the general social media sites (facebook, twitter) and any extremely relevant niche social media/forum/community sites. If these are promotions that would appeal to mom bloggers & deal finding sites then do an outreach campaign telling the site owners you are going to have a new promo every five days and offer to give them a "heads up" before the general public. You can then build an e-mail list & blast out the promo to them. At the same time you can offer to have them follow your promo twitter account.
-
That's what I woould do too. Add a Title such as "Brand Name Promotion + 1-2 keywords", and NOT change it even if the promo changes.
-
Mmm... to SEO that subdomain exactly for the 5 days promotion: no I would not do it.
To SEO the subdomain for a keyword like Brand Name Promotion (+ another couple of keywords), yes. It is not very difficult to do and you can gain more brand visibility.
-
I would suggest instead of having the microsite on promo.domain.com, it should be on domain.com/promo. This gives you a bigger chance of Google indexing the microsite as Google do not pass value to subdomains as much, having it on a subfolder will bring you a bigger chance.
I would only do basic onsite such as page titles, metas, alt tags and internal linking, I wouldn't brother building links as it would take too long to be found.
If you are in the right industry, I suggest also using social media to promote your promotion as this will help your organic rankings.
-
So the subdomain stays the same but the content of the promo changes every 5 days?
If the main site is popular enough and you have a decent link structure into it then the site will probably be crawled and ranked in time, but barely and probably more effort than it's worth.
Optimising for the generic terms would probably be the better option (as you're not losing anything in the short term but will eventually get a long term gain. In theory).
-
I don't really get what you are saying here. The content of your promo subdomain is going to change every 5 days? If this is the case, you want to do SEO for promos generically. If you have a hat promo for the next 5 days, you will never rank for hat promos in 5 days. That and if you did rank for it in say a month, then it won't even be hat promos anymore anyway, so your ranking would go away.
Do SEO, just do it for whatever your website is about, not for what the content will be for the next 5 days.
-
If the site is only going to be in effect for 5 days I wouldn't put much effot into heavy optimization. I would only do basic on page stuff that requires all of 5 minutes of your time - title tags and such.
Reason being there is a high chance the Google bots won't even come by and index the site within the 5 day period.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site's IP showing WMT 'Links to My Site'
I have been going through, disavowing spam links in WMT and one of my biggest referral sources is our own IP address. Site: Covers.com
Technical SEO | | evansluke
IP: 208.68.0.72 We have recently fixed a number of 302 redirects, but the number of links actually seems to be increasing. Is this something I should ignore / disavow / fix using a redirect?0 -
Linking out to authoritive sites from my ecommerce site
Good afternoon SEOmoz community. I was looking for a specific answer or advice or opinion about linking out to other sites. My Site www.tacticalbootstore.com has been undergoing a complete content rewrite. In the process we have been told and read where it can be good to link out to other authoritive sites. One of the pages we have rewritten is here. http://www.tacticalbootstore.com/belleville-boots-sizing-chart-a-97.html We have not added the graphics yet as they are being built now. This is just an informational page about sizing of a particular manufacturers boots. Once you get to the bottom of the text we have added a link to the actual manufacturers page. Is this helpful for us in the SERPS or not? Thank you for your time. Chris
Technical SEO | | scamper0 -
Www. version of my site shows nothing in Open Site Explorer
When I first setup my site the domain was learnbonds.com. I moved hosts a couple of months ago and as part of the process I asked them to make the site show as www.learnbonds.com which they did. Now however when I goto www.learnbonds.com in open site explorer it says there is no data. When I enter learnbonds.com into open site explorer it gives me data but says that the site has been redirected to the www. version which shows no data. Also in google webmaster when I try to set the preferred domain as the www. version it gives me the following message: Part of the process of setting a preferred domain is to verify that you own http://www.learnbonds.com/. Please verify http://www.learnbonds.com/. I am concerned that this is hurting my SEO and would appreciate any advice you can give. Thanks Dave
Technical SEO | | fxtrader19790 -
Way to find how many sites within a given set link to a specific site?
Hi, Does anyone have an idea on how to determine how many sites within a list of 50 sites link to a specific site? Thanks!
Technical SEO | | SparkplugDigital0 -
Does 301 redirecting a site multiple times keep the value of the original site?
Hi, All! If I 301 redirect site www.abc.com to www.def.com, it should pass (almost) all linkjuice, rank, trust, etc. What happens if I then redirect site www.def.com to www.ghi.com? Does the value of the original site pass indefinitely as long as you do the redirects correctly? Or does it start to be devalued at some point? If anyone's had experience redirecting a site more than once and they've seen reportable good/bad/neutral results, that would be very helpful. Thanks in advance! -Aviva B
Technical SEO | | debi_zyx0 -
Will 301 redirecting a site multiple times still preserve the original site value?
Hi, All! If site www.abc.com was already 301 redirected to site www.def.com, and now the site owner wants to redirect www.def.com to www.ghi.com - is there any concern that it's not going to work, and some of the original linkjuice, rank, trust, etc. is going to vanish? Or as long as the 301s are set up right, should you be able to 301 indefinitely? Does anyone have any experience with actually doing this and seeing good/bad/neutral results? Thanks in advance! -Aviva B
Technical SEO | | debi_zyx0 -
SEO advice when making a mobile site
Hi there, I'm current working on a site that is optimized for SEO and doing quite well in the rankings. We have noticed a big increase in mobile users to the site (mainly iOS and Android), so we have no started planning a mobile site as well. Do you guys have any recommendations we should keep in mind before we get started? One thing I'm still not sure of is whether we should aim to preserve all urls and cloak the pages (show mobile version to iOS and Android, and desktop version to everyone else) OR make a separate site for the mobile version (mobile.domain.com)? Would either solution affect the other? Regards,
Technical SEO | | KennethDreyer
Kenneth0