Should I try to optimize for SEO a site that lives only for 5 days
-
Hi, we are actually building a new microsite that will live on promo.domain.com. The site will have a promo for about 5 days and will be changed for a new promo after 5 days.
Considering that the site www.domain.com has a high autority (67) and is well indexed in search engine, should I try to optimise this site for keywords such as
-
promo "keyword"
-
rebate "keyword"
-
cheap "keyword"
even if the site will be optimized for those keywords only for 5 days.
We are already doing PPC campaign on these keywords but I am wondering if Google will have the time to rank us in the top 10 results in those 5 days or if I am loosing my time.
My other option is to leave the TITLE of this site always the same like Groupon is doing and focus on very generic keywords. Which option do you think is the best?
-
-
I would recommend doing SEO to the site particuliarly if you are going to promote via TV ads or anything other than PPC that could result in search queries. The reason being is you could capitalize on QDF, real-time results and auto suggest queries.
To keep it extremely efficient make the page a template where you can just change the "keyword" in a file & save so it updates on the site. A slightly more lowtech way would be a global find & replace on the html file for the "keyword". Basically, you do the onsite SEO once and then spend 5 seconds updating to the new keyword every 5 days.
You will want to post a short blog post each time there is a new promo to help get the search index updated quickly; just make sure to ping the appropriate services with your blog.
For offsite I'd recommend the general social media sites (facebook, twitter) and any extremely relevant niche social media/forum/community sites. If these are promotions that would appeal to mom bloggers & deal finding sites then do an outreach campaign telling the site owners you are going to have a new promo every five days and offer to give them a "heads up" before the general public. You can then build an e-mail list & blast out the promo to them. At the same time you can offer to have them follow your promo twitter account.
-
That's what I woould do too. Add a Title such as "Brand Name Promotion + 1-2 keywords", and NOT change it even if the promo changes.
-
Mmm... to SEO that subdomain exactly for the 5 days promotion: no I would not do it.
To SEO the subdomain for a keyword like Brand Name Promotion (+ another couple of keywords), yes. It is not very difficult to do and you can gain more brand visibility.
-
I would suggest instead of having the microsite on promo.domain.com, it should be on domain.com/promo. This gives you a bigger chance of Google indexing the microsite as Google do not pass value to subdomains as much, having it on a subfolder will bring you a bigger chance.
I would only do basic onsite such as page titles, metas, alt tags and internal linking, I wouldn't brother building links as it would take too long to be found.
If you are in the right industry, I suggest also using social media to promote your promotion as this will help your organic rankings.
-
So the subdomain stays the same but the content of the promo changes every 5 days?
If the main site is popular enough and you have a decent link structure into it then the site will probably be crawled and ranked in time, but barely and probably more effort than it's worth.
Optimising for the generic terms would probably be the better option (as you're not losing anything in the short term but will eventually get a long term gain. In theory).
-
I don't really get what you are saying here. The content of your promo subdomain is going to change every 5 days? If this is the case, you want to do SEO for promos generically. If you have a hat promo for the next 5 days, you will never rank for hat promos in 5 days. That and if you did rank for it in say a month, then it won't even be hat promos anymore anyway, so your ranking would go away.
Do SEO, just do it for whatever your website is about, not for what the content will be for the next 5 days.
-
If the site is only going to be in effect for 5 days I wouldn't put much effot into heavy optimization. I would only do basic on page stuff that requires all of 5 minutes of your time - title tags and such.
Reason being there is a high chance the Google bots won't even come by and index the site within the 5 day period.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moving site from html to Wordpress site: Should I port all old pages and redirect?
Any help would be appreciated. I am porting an old legacy .html site, which has about 500,000 visitors/month and over 10,000 pages to a new custom Wordpress site with a responsive design (long overdue, of course) that has been written and only needs a few finishing touches, and which includes many database features to generate new pages that did not previously exist. My questions are: Should I bother to port over older pages that are "thin" and have no incoming links, such that reworking them would take time away from the need to port quickly? I will be restructuring the legacy URLs to be lean and clean, so 301 redirects will be necessary. I know that there will be link juice loss, but how long does it usually take for the redirects to "take hold?" I will be moving to https at the same time to avoid yet another porting issue. Many thanks for any advice and opinions as I embark on this massive data entry project.
Technical SEO | | gheh20130 -
SEO optimation for smal gambling site
i have a web site we are a third party web connecting player to the big gambling site.. How can i optimize the SEO in our page?
Technical SEO | | 323SM0 -
Ajax, SEO and Angular
Hi all! We have a platform which includes a housing area which is created by ajax and angular. You can see a sample here:
Technical SEO | | Eurasmus.com
eurasmus.com/en/erasmus-antwerp/student-room-accommodation It has a static version under which shows the first 18 rooms, the rest are generated by angular.
Also this static version has a dynamic text with around 400 characters. Is this the right procedure?
How would you suggest to do it?0 -
Any ideas why this site is being penalized?
http://www.my-french-house.com/ has been online since around 2004 and has nearly always been in the top 10 serps for terms like 'property for sale in france'. However, over the last 12 months we've been hit really hard by Google and have fallen dramatically in rank. Can anyone give any insight into what may have happened? As an aside, we've had no message in the Google Webmaster Console and have not contacted Google about the apparent penalty / penalization. Any help or advice would be greatly appreciated. Cheers Jim
Technical SEO | | jimpannell0 -
Removing images from site and Image Sitemap SEO advice
Hello again, I have received an update request where they want me to remove images from this site (as of now its a bunch of thumbnails) current page design: http://1stimpressions.com/portfolio/car-wraps/ and turn it into a new design which utilized a slider (such as this): http://1stimpressions.com/portfolio/ They don't want the thumbnails on the page anymore. My question is since my site has a image sitemap that has been indexed will removing all the images hurt my SEO greatly? What would the recommended steps to take to reduce any SEO damage be, if so? Thank you again for your help, always great and very helpful feedback! 🙂 cheers!
Technical SEO | | allstatetransmission0 -
Doing SEO for site that publishes articles everyday?
Hi, I was wondering on the best way to do SEO for a site that publishes articles daily. In other words, I add a new url to my site daily. How should I ensure that the new pages are optimized? Do I need to submit each new site to search engines? Any tips?
Technical SEO | | waltergah0 -
Site maps, Is there any benefit?
I have a relatively simple and small site (60 pages). All of it is crawlable and there is nothing I want non follow. So, is there any real benefit to a sitemap since Google can get to all the site anyway? Do they give the site more credence or something because it's there? I guess as an aside, are there any favorite sites that will generate a site map? Thanks!
Technical SEO | | Banknotes0 -
Global SEO Targeting
Hi, I have a website currently on the domain example.co.uk (.com is not available) I'm looking to enter other markets such as Brazil, Russia - obviously content will need to change to suit the desired market / language. I'm looking for some information on the best practice to enter foreign markets. I was thinking maybe to create individual sites for each location eg: example.br example.ru This way I could localise each site in terms of business directories, content, language etc. Or have my example.co.uk with various languages on it Experience, suggestions are welcomed - thanks.
Technical SEO | | Socialdude0