How do you properly target locally with anchor text?
-
I'm trying to figure out the best method for externally linkback anchors to my site for local results.
What would be the best way to do this for some local SERP love:
Cheeseburgers Chicago, IL
Cheeseburgers Chicago
Cheeseburgers Chicago illinois
-
Local search is a bit different than universal search and yes, you there are things you can do off-site to optimize the results. This Whiteboard Friday touched on the basics: http://www.seomoz.org/blog/the-basics-of-local-seo-whiteboard-friday.
You may also want to check out the list of Local Ranking Factors on David Mihm's site http://www.davidmihm.com/local-search-ranking-factors.shtml.
Hope this helps!
-
I recommend you reading this article: http://www.davidmihm.com/local-search-ranking-factors.shtml
This is the bible for me in terms of local search.
-
Thanks Barry, great information
-
excellent tool!
thanks
-
Are you talking on-page optimization? is there such thing as an off-site optimizing for local search?
-
I generally would try to mix them up - keeps your link profile looking more "natural". I would also focus on optimizing for local search (Google Places, etc.), if it's a local business. For many verticals, the Places results take up a LOT of real-estate on the results page.
-
Well, all three!
Plus Chicago cheeseburgers, Chicago cheese burgers, best cheeseburgers in chicago and a whole bunch more
A variety of "location + keyword" anchor text is a must, getting links from other Chicago sites (both about Chicago and I want to say that sites hosted in Chicago, though I don't know how granular Google takes that and it's not a must), set up a business location in Google local and get reviews (protip: http://www.seomoz.org/blog/one-dead-simple-tactic-for-better-rankings-in-google-local)
Danny did the basics of local seo on this whiteboard Friday - http://www.seomoz.org/blog/the-basics-of-local-seo-whiteboard-friday
-
As long as it reads natural, just using cheesburgers will probably be enouth. assuming your site has the address on it.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does changing text content on a site affects seo?
HI, i have changed some h1 and h2 , changed and added paragraphs,fixed plagiarism,grammar and added some pics with alt text, I have just done it today, I am ranking on second page QUESTION-1 is it gonna affect my 2 months SEO efforts? QUESTION -2 Do I have to submit sitemap to google again? QUESTION-3 does changing content on the site frequently hurts SEO?
Algorithm Updates | | Sam09schulz0 -
Subdirectories geo-targetting: Tagretting a language to a single country affects in other countries?
Hi all, We have enabled a plugin which translated our site to subdirectories. We are going to geo target certain language sites to their countires. Like Portuguese site website.com/it/ will be targetted to rank in Portugal. I wonder what to do with language sites where the same langauge is spoken in multiple countries. For example, if we target english site website.com to US; will it effects the ranking in other english countires like UK, Australia, Canada, etc....? Thanks
Algorithm Updates | | vtmoz0 -
Local SEO: 1 Location Covering Multiple Surrounding Cities
I am setting up local pages on our main site for each of our dealers. Some of them cover multiple cities. For example, one dealer in Santa Rosa, CA, but also covers San Francisco (50 mile drive). While I know that with Google+ Local I can add coverage radius or zip code/cities covered, what about on that dealer's local page on our site? Should I create local pages for each city covered or cram local optimization into one? Keep in mind I only have one address to work with for each dealer (P.O. Boxes or Virtual Mail Boxes are NOT a good solutions). Looking for any white hat tips before I implement for all 100+ dealers.
Algorithm Updates | | the-coopersmith0 -
Getting squeezed out of SERP by local results
Hi All, I wanted to get some opinions on a phenomenon that I know others are dealing with... We have a client who is an online-only business (though they do have an office/warehouse location). The on-page is great, and the site has good domain authority for its niche. The issue is that Google is localizing most of their search terms - And our client is getting squeezed down and out in the SERPs by the local listings. How is everyone dealing with this issue? It seems like we'll never get the site to out-rank the local listings in a given geo. Thanks, Lee
Algorithm Updates | | vectormedia0 -
How Does Google Treat External Links to URLs with # Anchors?
Here are two URLs to explain this example: **Original URL: **example.com/1/ **URL that points to anchor within the webpage above: **example.com/1/#anchor Does Google treat these two URLs as separate entities or the same? For example, does an external link to the anchor URL pass full PageRank value to the original URL? How does Google handle this? Is there anything negative about this situation? Are there any risks associated with links to the anchor URL? Finally, is it more valuable for an external link to point to the URL without an anchor?
Algorithm Updates | | SAMarketing0 -
Homepage dropped from Results as I get #1 Local
Today, I noticed for a website I have (www.ghosttoursinsavannah.com) the homepage dropped out of the rankings for only one keyword. This site was previously number 3 for s specific keyword, 'Savannah Ghost Tours'. This keyword is also the keyword most customers search for, by far. Hence my mini-panic. All other keywords (roughly 200 of them) I was previously ranked for are still, pretty much, in the same location rank-wise that they were before. This is for Google by the way. The other thing I noticed is that for many keywords I am all of a sudden the (A) Local Result. I wasn't even on the map previously. Now, the keyword for which my homepage dropped from the rankings, 'Savannah Ghost Tours' is also the 'name' of my company according to Google Local. I haven't had this happen before and am quite confused by it. If anyone can help me understand why this happened and if there is anything I can do to get my organic ranking back, I would appreciate it. The only change I made wasn't even to the site. I did go out and use GetListed to add my company to a number of sites, that is all I have done in the past month. Also, These two things happened the same day, the drop in rank and the promotion to number one position for local. google-rankings.png
Algorithm Updates | | TimNealon0 -
Local Vs National SEO Rankings
Hi Guys, I just had a quick question, is it truly possible to rank number one worldwide/nationally for a keyword phrase these days such as, Computer repair services. I'm not too concerned with the local serps that come up above the fold. I'm just more concerned, if Google is looking to serve more local results into the regular serps listing? I hope that makes sense thanks. Best, Peter
Algorithm Updates | | PeterRota0 -
Local events in SERP
Hi all, I just noticed some extra links in the SERP where a webpage was showing events in the city. Does anyone know how these events can be indexed and placed by google in teh SERP? I have attached a screenshot, the underlying pages don't seem to be that special. I was wondering if there are special guidelines when optimising for events. It seems that Google will only show upcoming events for the next few days... Any help is greatly appriciated! Cheers!
Algorithm Updates | | hellemans0