Any input / pointers for my upcoming Ecommerce move?
-
I posted this as a reply on my other question, but never got another responce...
I am basically moving ecommerce platforms to answer your question. I am keep the same domain (www.stbands.com). If you want to get even more specific i am moving from storesonline to corecommerce. Here's some more info:
- All meta tags, URLS, content is virtually going to be the same except my product pages and normal pages will end with .html, however my category pages will still be /categoryname (like a directory).
- My category URLS seem to build in a mod re-write fashion, which I hear is better for SEO (like /sweatbands/head-sweatbands/).
- I have set all my pages to use the rel=cananical tag, so if you are on the category /sweatbands/head-sweatbands/ it cananicals back to /head-sweatbands
- The images are changing names as I upload them on a product because it auto creates new sizes. This differs from our old host and may affect our vertical image rankings. Should I 301 the image URLS?
- I am keeping the www. in my domain name, as opposed to just domain.com to keep everything the same.
- CoreCommerce automatically seems to make my products uppercase in the URL as they are in the title, but the url works both lowercase and uppercase so its not case sensitive.
This is just an overview of some things I think I have most of my bases covered, but i'm aiming for a april 1st launch / move for the new site. Do you guys have any other pointers / suggestions?
-
James,
Thank you for your recommendation. Appreciate it.
-
I completely understand. But this is not good practice. rel=canonical is a band-aid, but I would definately try to 301 to that lowercase url if you can. Seriously.
-
It is the same product, there isn't multiple products. So the user can access the same product by going to any of the following::
/Levi-Blue-Jeans, /levi-blue-jeans, /LeVi-bLuE-JeAnS, or whatever,
But the main version is /Levi-Blue-Jeans. Just to re-inforce, this ins't going to a different page - its the same product. So basically my URLs are not case sensitive, but are produced as the product title, which uses some uppercase letters.
James,
I have the rel=cananical tag on all my product pages linking to the lowercase, exact version of the url.
-
please explain,
user can access http://www.domain.com/Product-Describer-Keyword.html and http://www.domain.com/product-describer-keyword.html ? if yes then you have a duplicate content issue, just to let you know that Google is smart to picking up the Url that is used by the CMS, but when you start getting links to the one not used by CMS then you have an issue .
-
if you can access the same page using multiple URL's this is BAD - you MUST 301 redirect all requests to a single URL - pick lowercase or whatever, but do not leave it as-is. It only takes one mistake on internal linking or a bad inbound link and you'll get all these indexed..
-
James,
My URLS work for both lower case and uppercase. So the CMS spits out a product URL like this:
www.domain.com/Product-Describer-Keyword.html
but if the customer were to goto /product-describer-keyword.html or /Product-describer-keyword it also works automatically (without me manually doing a 301)
So can i assume this is build in?
-
if any URL's work for upper and lower case, make sure you 301 one to the other. I recommend using lowercase, so redirect all upper or mixed case to all lower case.
oh, and dont forget sitemaps..
-
Wissam,
Thank you I need to work on my Bing Feed... Anyone else have any pointers?
-
I have input and pointers
- Data Feeds for your products( Google/ Bing)
- Advise product URLs and basically all urs are lower case ( long term)
- dnt 301 image urls, but make sure they have Alt tags
- I would advise social Integrations (facebook Likes)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adding a parameter to the URL / URL Stracture
Dear Community, I would like to ask a question regarding url structure. We are struggling with shorting urls and we thought to add a "parameter" to the url. Example: domain.com/product**/a/** or domain.com**/a/**product/ Current url structure: domain.com/product/ So we go after and short url contains "/a/" and find the category we want. Is this going to harm our SEO strategies? Any idea is welcome.
Technical SEO | | geofil0 -
Moving wordpress to it's own server
Our company wants to remove wordpress from our current windows OS server at provider 1 and move it to a new server at provider 2. Godaddy handles our DNS. I would like to have it on the same domain without masking. I would like to make a DNS entry on godaddy so that our current server and our new server can use the same URL (ie sellstuff.com). But I only want the DNS to direct traffic to our current server. The goal here is to have the new server using the same URL as the old server so nothing needs to be masked once traffic is redirected with a 301 rule in the htaccess file. But no traffic outside of the 301 rule will end up going to the new server. I would then like to edit the htaccess file on our current server to redirect to the new servers IP address when someone goes to sellstuff.com/blog. Does this make since and is it possible?
Technical SEO | | larsonElectronics0 -
Woocommerce and individual category/product set-up
Hi All, Very new to SEO but trying to make small meaningful changes to wordpress site. My question is whether it would be better for me to bypass this category page (http://liliglace.com.br/categoria-produto/personalizados/) (website is in Portuguese) and go straight to the underlying product pages by creating individual categories for each product. I think this will increase SEO efficiency and clarity on the site with regard to these 3 products but I am worried about having a Woo-commerce category page with just one product page. I know that the plugin goes straight to the product page but is there a risk of duplicate content regarding the unused category page? Also long Urls! The Casamento (Wedding) category is already set up this way and same question applies. Any help or guidence wold be greatly appreciated. Thanks
Technical SEO | | Eoinfitz0 -
Deleted/Merged Content on Site Migration
Hey Moz Community! Looking for some input on a site migration. When redirecting some old pages that aren't going to be moved over to the new site, do you prefer to redirect to a homepage (or similar page) or to throw up a 404/410 on the new site? What have you found works best?
Technical SEO | | iSTORM-New-Media1 -
How can i do SEO For Ecommerce site
I am doing SEO for my WP blog but now I am starting my recently launch an eCommerce site where I am selling electronics products. I want to know how can I do the SEO so at least I can top 10 position for my google India. Second how can i avoid duplicate content about copying manufacture contents. Please help
Technical SEO | | chandubaba0 -
Best way to retain banklink values when moving site?
Hi all, I want to get some opinions on what the best practice is when transferring backlink values from an old site to a new one. On the old site, I currently have a product page and this particular product has multiple models all listed on the one singe page. However on the new site, every model of this particular product has its own page. These product model pages would have relatively similar content apart from several key details which differentiates the models. Firstly would you guys recommend this splitting of models of the same product to different pages? If so, my initial thought process is to 301 redirect the old product page to the new model page that is most popular, and adding rel canonical tags to the other model pages. Would you consider this best practice? Or are there better ways I can be doing this to retain backlink values without also getting penalised due to possible content duplication? Thanks! Jac - sent from my manager's account.
Technical SEO | | RuchirP0 -
IMPACTS on Moving Online Store to New Platform
I, I have this online store, http://www.filtrationmontreal.com/ built on osCommerce. This platform is NOT SEO friendly and I expecting to move it to a new platform, probably, http://www.americommerce.com/ Can I limit the SEO impact when moving this store? The domaine will be the same, but every other url on the site will change. I only know the basics of SEO, and only copy html code when I need to. So my knowledge are limited. Using Google Analytics, I have the most popular page url visit on the current store. To limit impact, I thought I should copy the most popular page URL of the curent store and do a 301 redirect on the store platform. Do you think this my limit the impact? Would there be a other way to limit SEO impact on Google search results? I don't want to be penalize if the search and up on a 401 page. Can anybody help me? Thank you, BigBlaze
Technical SEO | | BigBlaze2050 -
Javascript or HTML / DIVS to fix pagination issues?
Which is better to fix a pagination problem, javascript or HTML/DIVs? I know in one Google Webmaster Forum, a Google engineer recommends Javascript, but I've also seen people use DIVs.
Technical SEO | | nicole.healthline0