Any input / pointers for my upcoming Ecommerce move?
-
I posted this as a reply on my other question, but never got another responce...
I am basically moving ecommerce platforms to answer your question. I am keep the same domain (www.stbands.com). If you want to get even more specific i am moving from storesonline to corecommerce. Here's some more info:
- All meta tags, URLS, content is virtually going to be the same except my product pages and normal pages will end with .html, however my category pages will still be /categoryname (like a directory).
- My category URLS seem to build in a mod re-write fashion, which I hear is better for SEO (like /sweatbands/head-sweatbands/).
- I have set all my pages to use the rel=cananical tag, so if you are on the category /sweatbands/head-sweatbands/ it cananicals back to /head-sweatbands
- The images are changing names as I upload them on a product because it auto creates new sizes. This differs from our old host and may affect our vertical image rankings. Should I 301 the image URLS?
- I am keeping the www. in my domain name, as opposed to just domain.com to keep everything the same.
- CoreCommerce automatically seems to make my products uppercase in the URL as they are in the title, but the url works both lowercase and uppercase so its not case sensitive.
This is just an overview of some things I think I have most of my bases covered, but i'm aiming for a april 1st launch / move for the new site. Do you guys have any other pointers / suggestions?
-
James,
Thank you for your recommendation. Appreciate it.
-
I completely understand. But this is not good practice. rel=canonical is a band-aid, but I would definately try to 301 to that lowercase url if you can. Seriously.
-
It is the same product, there isn't multiple products. So the user can access the same product by going to any of the following::
/Levi-Blue-Jeans, /levi-blue-jeans, /LeVi-bLuE-JeAnS, or whatever,
But the main version is /Levi-Blue-Jeans. Just to re-inforce, this ins't going to a different page - its the same product. So basically my URLs are not case sensitive, but are produced as the product title, which uses some uppercase letters.
James,
I have the rel=cananical tag on all my product pages linking to the lowercase, exact version of the url.
-
please explain,
user can access http://www.domain.com/Product-Describer-Keyword.html and http://www.domain.com/product-describer-keyword.html ? if yes then you have a duplicate content issue, just to let you know that Google is smart to picking up the Url that is used by the CMS, but when you start getting links to the one not used by CMS then you have an issue .
-
if you can access the same page using multiple URL's this is BAD - you MUST 301 redirect all requests to a single URL - pick lowercase or whatever, but do not leave it as-is. It only takes one mistake on internal linking or a bad inbound link and you'll get all these indexed..
-
James,
My URLS work for both lower case and uppercase. So the CMS spits out a product URL like this:
www.domain.com/Product-Describer-Keyword.html
but if the customer were to goto /product-describer-keyword.html or /Product-describer-keyword it also works automatically (without me manually doing a 301)
So can i assume this is build in?
-
if any URL's work for upper and lower case, make sure you 301 one to the other. I recommend using lowercase, so redirect all upper or mixed case to all lower case.
oh, and dont forget sitemaps..
-
Wissam,
Thank you I need to work on my Bing Feed... Anyone else have any pointers?
-
I have input and pointers
- Data Feeds for your products( Google/ Bing)
- Advise product URLs and basically all urs are lower case ( long term)
- dnt 301 image urls, but make sure they have Alt tags
- I would advise social Integrations (facebook Likes)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to resolve warning of pages with redirect chain when its your http:// to https://www.
how do I write a 301 redirect in the htaccess file so that http:// goes straight to https://www. Moz replyEli profileHey there!Thanks for reaching out to us!
Technical SEO | | VelocityWebsites0 -
What do you do with product pages that are no longer used ? Delete/redirect to category/404 etc
We have a store with thousands of active items and thousands of sold items. Each product is unique so only one of each. All products are pinned and pushed online ... and then they sell and we have a product page for a sold item. All products are keyword researched and often can rank well for longtail keywords Would you :- 1. delete the page and let it 404 (we will get thousands) 2. See if the page has a decent PA, incoming links and traffic and if so redirect to a RELEVANT category page ? ~(again there will be thousands) 3. Re use the page for another product - for example a sold ruby ring gets replaces with ta new ruby ring and we use that same page /url for the new item. Gemma
Technical SEO | | acsilver0 -
Moving to https
Hi all and thanks for taking the time to read my question. We are going to migrate a very small website from http to https, its a roughly 9 page site with 5 of those being product pages. I figured I would have to set a canonical and permanent 301 redirects for each page. But our tech guys suggested just doing a binding to https so any traffic hitting our site with a http url would automatically get redirected to the https version. So if someone land on http://mydomain, it would automatically return https://mydomain Does this sound correct or would we need to do additional tasks even if we go down the binding route?thanks again for looking.
Technical SEO | | Renford_Nelson1 -
Updating/chaning title tags & meta descriptions
Hi there, Can altering title tags and meta descriptions too often have a negative impact on page ranking? Thank you!
Technical SEO | | ZAG0 -
Moving a website from one domain to another
Hi Guys, I figured I'd investigate this fully before potentially ruining a client's traffic. The rundown:Two websites; one is an ecommerce store and the other is just a brochure website which has references to the ecommerce store. The ecommerce store is hosted on a server we control whereas the brochure one isn't, the URL for the brochure store is nice and simple which is the reason for the switch, as the ecommerce URL is very long and hard to remember. Now from an SEO point of view will it be a case of 301 redirecting every URL from the old domain name to the new one one or is there an easier option? Any tips or links to more information would be much appreciated. Thanks, Dan
Technical SEO | | Sparkstone0 -
Global ecommerce domain redirecting to country specific TLD
We have a large ecommerce website xyz.com that redirects to xyz.ch. Recently the group expanded to India and they have launched a website called xyz.in. Depending upon the ip address, xyz.com redirects to xyz.in (for Indian audience) and redirects to xyz.ch elsewhere. Now xyz.in wants to rebrand themselves as xyz.com. To achieve this, we are planning a full-fledged, step-by-step, planned domain migration from xyz.in to xyz.com. We have two scenarios now. 1. xyz.com will continue to redirect to xyz.ch only in czech republic (depending upon ip) 2. xyz.com will cease to redirect to anywhere else. Can you advise us on the implications on both the scenarios? What's your best suggestion for us? It's slightly urgent. The management wants to take a quick action. But we want to be very sure about the implications from SEO point of view.
Technical SEO | | Gaadi0 -
301 redirect from root to /index.aspx
I have taken over the SEO for www.domain.net. The way i've inherited the setup is that www.domain.net is 301 redirected to www.domain.net/index.aspx Looking at top pages and linking root domains in Opensiteexplorer I can see that www.domain.net/index.aspx has 1,006 linking root domains www.domain.net has 806 linking root domains. I assume that www.domain.net is passing the value of it's 806 domain links to www.domain.net/index.aspx via the 301 redirect and because of this would expect www.domain.net/index.aspx to be the strongest page on the site and be the url that ranks in the listings for many relevant searches. It appears however that www.domain.net is what is shown in listings and not www.domain.net/index.aspx ?? Can anyone explain why this might be?? If I do a site: search in Google then www.domain.net is indexed and not www.domain.net/index.aspx ??
Technical SEO | | QubaSEO0 -
Follow up from http://www.seomoz.org/qa/discuss/52837/google-analytics
Ben, I have a follow up question from our previous discussion at http://www.seomoz.org/qa/discuss/52837/google-analytics To summarize, to implement what we need, we need to do three things: add GA code to the Darden page _gaq.push(['_setAccount', 'UA-12345-1']);_gaq.push(['_setAllowLinker', true]);_gaq.push(['_setDomainName', '.darden.virginia.edu']);_gaq.push(['_setAllowHash', false]);_gaq.push(['_trackPageview']); Change links on the Darden Page to look like http://www.darden.virginia.edu/web/MBA-for-Executives/ and [https://darden-admissions.symplicity.com/applicant](<a href=)">Apply Now and make into [https://darden-admissions.symplicity.com/applicant](<a href=)" > onclick="_gaq.push(['_link', 'https://darden-admissions.symplicity.com/applicant']); return false;">Apply Now Have symplicity add this code. _gaq.push(['_setAccount', 'UA-12345-1']);_gaq.push(['_setAllowLinker', true]);_gaq.push(['_setDomainName', '.symplicity.com']);_gaq.push(['_setAllowHash', false]);_gaq.push(['_trackPageview']); Due to our CMS system, it does not allow the user to add onClick to the link. So, we CANNOT add part 2) What will be the result if we have only 1) and 3) implemented? Will the data still be fed to GA account 'UA-12345-1'? If not, how can we get cross domain tracking if we cannot change the link code? Nick
Technical SEO | | Darden0