Other than the homepage, what other pages need linkbuilding TLC?
-
With my linkbuilding efforts, I know what keywords I want to target but my homepage ranks for most of my keywords. The other pages were written and built for specific keywords, but do they need linkbuilding TLC? They don't rank in the SERPs much anyway (if not at all) and the homepage is by-far the strongest in the SERPs.
-
No problem, Jessica! Glad you found the information helpful.
One last point. Depending on your site design, you may have an opportunity to pass some of your home page's ranking power to your most important landing pages by linking to them from the home page. For example, we have persistent links on our home page to our top 10 games, games that convert new visitors very well, and game genres. While part of this is user experience oriented, a lot of it is also to pass on the home page's ranking power to those pages we want to rank well on the SERPs.
The links on your home page shouldn't be random. Think strategically about what you link to from your home page.
-
Why can't I double thumb-up this?! haha - thanks, Ryan. I appreciate the step-by-step advice.
-
Good point with the percentages! Thanks, Mike.
-
The pages that need links are the pages that drive (or should drive) value for your business.
Take a look at the keywords your are building content for. Hopefully you can rank those keywords based on the revenue potential. Next, look at where the best pages for each keyword are currently ranking. Finally, ascertain the overall competitive landscape for those keywords.
What you are looking for is high revenue potential + low rankings + reasonable competitive landscape. Build links into those pages.
Furthermore, is it possible your other pages aren't ranking well because they are not properly optimized for the keywords you want them to rank for? Have you surveyed the content on the page, the URL structure, the title tag, etc.?
-
If you want the other pages to rank for the keywords they were optimized (on-page) for then you will need to do some external link building to each of the other pages (with appropriate anchor text for each).
When I've looked at the link profile of other sites and compared the number of external links that point to the home page vs internal pages, it looks like about 40-70% of external links point to the home page. Meaning, 30-60% of a site's links point to its sub-pages. Sometimes this is because the sub-pages have awesome content that people have chosen to link to, and other times it's because the webmaster has done standard link building exercises for the important sub-pages (guest blogging, article marketing, etc) that she/he wants to rank in the SERPs.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to boost the number of visitors to a specific page
Hello, Payday loan consolidation, debt settlement, credit card settlement, and debt consolidation are just a few of the pages I have. While walking through the search console dashboard, I noticed that while the position is improving, but impressions and traffic are decreasing, indicating a significant disparity. Please advise on how to resolve the issue.
Link Building | | OVLG0 -
How much time wait to do Link Building to a new page?
We launched a new page 2 weeks ago, and we want to know how much time should we wait to do Link Building and how many links should we try to generate to not get penalized by Google. Thanks! EDIT: Thanks to all for you answer! Very helpful!
Link Building | | carlostinca0 -
Page links, header links, footer links
HI I have been hearing about links, you should keep to 100 Just look at this url http://www.powerwale.com/store/acdelco-sealed-vrla-iacdv5l--b-5ah-bike-battery/77031 and go for Recommend section, where you same product applies to different vehicles 1. im confused, should keep it or not?
Link Building | | Rahim119
2. Header links are less, Footer links are less, and in the future, we are planning to add more, will this affect SEO more than 100
i see many ecommerce sites, has menu showing many categories, more 100 categories links
3. Wht about link equity? If I have more links in header and footer page(all this will follow in the rest of pages).
4. More links in the header and footer shows that you are big ecommerce site.. Pls suggest, which is right way and go gain SEO value1 -
Weekly activities to get on page One?
I have a local website. Please let me know, what weekly tasks should be done to get on page One.
Link Building | | marknorman0 -
Need Directories list
I need free high page rank directories list. I know about this list http://www.seomoz.org/directories/+ need more sources. Thanks
Link Building | | GM0070 -
Simple Question Regarding Keyword Landing Page
Hi guys, I run a small online business in Singapore want to try to DIY SEO. Been doing alot of reading and using the wonderful tools at Seomoz. This might be the first dumb question here. Its very basic but i cant seem to find anything on it (maybe its too simple). Let's say i want to rank 3 keywords - A, B & C. Do i use homepage as landing page for all 3 or do i use 3 separate pages? ( i tend to think the latter is correct). If I use 3 pages and do all necessary optimization and start a link building campaign, do i get backlinks to point back to homepage or the kw targeted page? Eg. an article submission exercise (not the best thing to do i know but i promise ill only submit to good sites). Are these the right things i should do? Keyword: car horns. landing page: carshop.com/car-horns write a 400 word article about car horns and use as content on carshop.com/car-horns write another 400 word article about car horns and post to say carhornarticles.com at the end of article mention a line about my business dealing with car horns and hyperlink 'car horns' pointing back to ??? (carshop.com or carshop.com/carhorns) repeat, writing unique articles each time but changing anchor text to something different each time, maybe 'purchase car horn' etc. Or should links be divided between both carshop.com& carshop.com/carhorns? I swear i used the search function before asking this question. Hope it's not so silly i dont get any help. Thanks guys!
Link Building | | babooni0 -
How important are directory submissions to my off-page SEO?
Hi Guys, One area of my link building that I carry out is looking for online directories and social bookmarking websites to submit my website to. I do this in order to gain some backlinks to my website. What I want to know is are they really worth my time, and if so, which types would you say are the most important? I have obviously been through many directory lists, both on SEOmoz and on other websites, and also performed various searches to find relevant directories to my website. I just feel that posting up a link that lies deep in a directory online that, more often than not, have very low PA and lots of outbound links will offer very little in terms of SEO. If anything, this could really bring down the quality of my links and be detrimental to my website, right? This is a subject that I have been thinking about for a while and especially with the recent algorithm update from Google and the attack on many web directories that are, lets say, 'not playing by the rules', I'm worried that this will have a negative impact for my website. Let me know your thoughts guys and if you have any tips on how to get higher quality links from these kind of submission then I'm all ears! Matt.
Link Building | | MatthewBarby0 -
SEO value of expired Pages
We run a classified site and after every day there are thousands of ads/pages that get expired which has no use to visitors. What is the best practice to deal with them keeping SEO factor in mind? Should we keep them as they are linking to home page. redirect 301 to existing, 404 to home page or any other practice. Please advise.
Link Building | | razasaeed0