Other than the homepage, what other pages need linkbuilding TLC?
-
With my linkbuilding efforts, I know what keywords I want to target but my homepage ranks for most of my keywords. The other pages were written and built for specific keywords, but do they need linkbuilding TLC? They don't rank in the SERPs much anyway (if not at all) and the homepage is by-far the strongest in the SERPs.
-
No problem, Jessica! Glad you found the information helpful.
One last point. Depending on your site design, you may have an opportunity to pass some of your home page's ranking power to your most important landing pages by linking to them from the home page. For example, we have persistent links on our home page to our top 10 games, games that convert new visitors very well, and game genres. While part of this is user experience oriented, a lot of it is also to pass on the home page's ranking power to those pages we want to rank well on the SERPs.
The links on your home page shouldn't be random. Think strategically about what you link to from your home page.
-
Why can't I double thumb-up this?! haha - thanks, Ryan. I appreciate the step-by-step advice.
-
Good point with the percentages! Thanks, Mike.
-
The pages that need links are the pages that drive (or should drive) value for your business.
Take a look at the keywords your are building content for. Hopefully you can rank those keywords based on the revenue potential. Next, look at where the best pages for each keyword are currently ranking. Finally, ascertain the overall competitive landscape for those keywords.
What you are looking for is high revenue potential + low rankings + reasonable competitive landscape. Build links into those pages.
Furthermore, is it possible your other pages aren't ranking well because they are not properly optimized for the keywords you want them to rank for? Have you surveyed the content on the page, the URL structure, the title tag, etc.?
-
If you want the other pages to rank for the keywords they were optimized (on-page) for then you will need to do some external link building to each of the other pages (with appropriate anchor text for each).
When I've looked at the link profile of other sites and compared the number of external links that point to the home page vs internal pages, it looks like about 40-70% of external links point to the home page. Meaning, 30-60% of a site's links point to its sub-pages. Sometimes this is because the sub-pages have awesome content that people have chosen to link to, and other times it's because the webmaster has done standard link building exercises for the important sub-pages (guest blogging, article marketing, etc) that she/he wants to rank in the SERPs.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I am searching for page ranks but all results show 0
i am searching for page ranks but all results show pr 0 when i search, doesnt matter if the site is a pr ma or a pr10, i was using scrapebox to find the backlinks but now nothing is showing as far as pr goes, i have also used various websites to check the page ranks and still get the same results. maybe its my ip but i doubt it cus i am using private proxies. any idea guys? cRbWC65
Link Building | | djgbshows0 -
Should I Be Concerned About Unnatural Links Pointing to 404 Pages?
I bought an existing domain name on Sedo sometime ago and launched a new website on it in early June this year. I noticed there are about 5 or 6 spammy links from directories that were obviously bought by the previous domain owner but they're pointing to pages that never existed on the new website. Other than that, the link profile is 100% clean and it's quite good actually, lots of links from my content being shared on social networks. So should I be worried about these links? Like a lot of webmasters, I'd like to avoid using the disavow tool, I really don't trust that thing.
Link Building | | sbrault740 -
On-Page Grader: F, Backlink still work?
For some reason, i can't optimize the page, and on-page Grader is F, whether the backlink with anchor text still work? Any thing i can do in such situation?
Link Building | | skyten0 -
Posts and Page linking
Can I link from the post to page? I read on semoz that in order to avoid crazy linking I should not link from a post everywhere. Is it ok to link from some post which is in a category to a page?
Link Building | | VillasDiani0 -
Domain/page authority - how long does it take so see results ?
Im new to the SEO and link building world. I have been building on my link building campaign over the last month or two but I am yet to see any changes in my domain/page authority. Is it because of the quality of the links, the directories I have been submitting in, webmasters maybe using "nofollow" tag ect. Or it generally just takes time to see the results? Is this even how domain/page authority is built. lol Any information on the topic would be greatly appreciated. Regards, S&M
Link Building | | Sexandmetal0 -
I have a Question about open site explorer.Specifically the top pages tab
When i hover the little question mark icon it says "target the best pages to maximize link building.See top pages on the subdomain according to Page authority." Could someone explain this to me.And how do i target the best pages.I'm beginning my second trial week of SEO moz so please excuse me if I sound like a beginner! Thanks in advance PCtechGuy2012
Link Building | | PCTechGuy20120 -
Linkbuilding
Where i can get strong links, to my website easily, and with quality ? blogs with dofollow it helpfull ? and how i can find this blogs ?
Link Building | | nafera20