Meta Title Keywords and Company name
-
Currently our meta title says "Network Security Audit | Pivot Point Security" which is pretty broad considering how many services we offer. In trying to restructure our keywords, marketing and SEO focus, I came up with a new title. The problem I have is figuring out which keywords to use in the title, and with a company name with 3 words - I am running out of room.
The new title idea is "Information Security Assessments - Penetration Testing | Pivot Point Security"
So my questions are the following. Do I need to put the company name? Should I choose different keywords? I'm sort of at a stand still trying to figure out the best possible title since meta keywords or description won't really help ranking.
-
We do have different titled on each page, which also rank fairly well for each subject. We plan on improving those after our focus on the homepage. Thank you for your reply!
-
As mentioned below aim for your main keyphrase at the start of the title where ranking for this keyphrase is your key objective.
Not mentioned is that you should aim to have a unique title on each page and you can focus on and target a different keyphrase per page. Therefore your longer title suggested above could possible be split up and the keywords covered by two separate pages as long as you have separate content for each of them.
Hope this helps.
-
Thank you for your feedback
-
If you are ranking #1 for your company name already and your domain is your company name then i think you might be okay to remove it from the title. You could possibly get away with not even putting it in H1 or h2 or if you are weary of doing that then just combine some keywords with your H1 and h2 and company name. You could also use lower headings tags for your company name and I think you would be fine.
-
Our domain name is our company name and we do rank #1 for it. The issue is we don't rank well for our services (at least not all of them)
So you think removing the company name is ok as long as we use H1 and H2 on the homepage?
-
I would put your most profitable keywords in the Title, and use meta description and on page (h1, h2, etc) elements to rank for your company name. Also, remember that your domain name (not sure what your is) will also have a good ranking factor if it is your company name.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unfamiliar Meta Description Tags
I'm working with a client who uses a CMS which loads meta tags into their site through its backend. On-page I see this in the source:
Technical SEO | | medtouch0 -
Keyword domain usage
Hi I have a client who wants some advice on the following and I haven't come up with anything decent yet. So wanted to throw it out here. They own a domain like soccershoes.com which also houses their web site. They have now bought ussoccershoes.com because this US based search term is more popular than simply soccer shoes. How can they utilise this new domain effectively to drive traffic to their main web site? Thanks for any input.
Technical SEO | | yolkcreative0 -
Duplicate Titles and Sitemap rel=alternate
Hello, Does anyone know why I still have duplicate titles after crawling with moz (also google webmasters shows the same) even after I implemented (since 1 week or 2) a new sitemap with rel=alternate attribute for languges? In fact, the duplicates should be in the titles like http://socialengagement.it/su-di-me and http://socialengagement.it/en/su-di-me. The sitemap is on socialengagement.it/sitemap.xml (please note formatting somehow does not show correctly, you should see the source code to double check if its done properly. Was made by hand by me). Thanks for help! Eugenio
Technical SEO | | socialengaged0 -
Totally confused by titles being too long!
We use a wordpress site and have tried some SEO plug-ins in the past. In the analysis, I am getting more than 2,000 pages have titles that are too long and from the results it looks like it was a result of one of these past SEO plug-ins. Do I need to go through and change all those titles? How bad is it that so many of the old blog posts are too long? Some are too long only in the archive link... So confused and hating the idea of reworking thousands of posts! Thanks y'all!
Technical SEO | | Longsphoto0 -
Use target keyword on several page titles or homepage only?
If I want my homepage to rank for a keyword (ie "red widgets"), does it support or dilute the homepage's rank if I use the keyword on other pages? I can see it working either way: The search engine looks at your site, sees that the target keyword is used throughout the site, and ranks the site higher as a result. Using the keyword on several pages makes it so none of them stand out, and ultimately it's harder to rank highly. Thoughts?
Technical SEO | | Kyle_M0 -
Wrong Title Tag & No Meta Description showing up in Google SERP's
I'd like to know what I can do to get the correct title tag + meta description that I have on the page for www.myescondidomovers.com/ to actually show up in the SERP's on Google? It's currently just showing my main keyword and the domain name, nothing else. See attached and thanks in advance for you help. Much appreciated. SERPS.png
Technical SEO | | afranklin0 -
What to do about "blocked by meta-robots"?
The crawl report tells me "Notices are interesting facts about your pages we found while crawling". One of these interesting facts is that my blog archives are "blocked by meta robots". Articles are not blocked, just the archives. What is a "meta" robot? I think its just normal (since the article need only be crawled once) but want a second opinion. Should I care about this?
Technical SEO | | GPN0
