Meta Title Keywords and Company name
-
Currently our meta title says "Network Security Audit | Pivot Point Security" which is pretty broad considering how many services we offer. In trying to restructure our keywords, marketing and SEO focus, I came up with a new title. The problem I have is figuring out which keywords to use in the title, and with a company name with 3 words - I am running out of room.
The new title idea is "Information Security Assessments - Penetration Testing | Pivot Point Security"
So my questions are the following. Do I need to put the company name? Should I choose different keywords? I'm sort of at a stand still trying to figure out the best possible title since meta keywords or description won't really help ranking.
-
We do have different titled on each page, which also rank fairly well for each subject. We plan on improving those after our focus on the homepage. Thank you for your reply!
-
As mentioned below aim for your main keyphrase at the start of the title where ranking for this keyphrase is your key objective.
Not mentioned is that you should aim to have a unique title on each page and you can focus on and target a different keyphrase per page. Therefore your longer title suggested above could possible be split up and the keywords covered by two separate pages as long as you have separate content for each of them.
Hope this helps.
-
Thank you for your feedback
-
If you are ranking #1 for your company name already and your domain is your company name then i think you might be okay to remove it from the title. You could possibly get away with not even putting it in H1 or h2 or if you are weary of doing that then just combine some keywords with your H1 and h2 and company name. You could also use lower headings tags for your company name and I think you would be fine.
-
Our domain name is our company name and we do rank #1 for it. The issue is we don't rank well for our services (at least not all of them)
So you think removing the company name is ok as long as we use H1 and H2 on the homepage?
-
I would put your most profitable keywords in the Title, and use meta description and on page (h1, h2, etc) elements to rank for your company name. Also, remember that your domain name (not sure what your is) will also have a good ranking factor if it is your company name.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Title Length
Hi Everyone. I have a few pages being flagged with "Title Too Long". However, these are page 2, page 3, page 4, etc of category pages. They obviously have "| Page x of x" at the end of the title. Can these be ignored or is there a more SEO friendly way of handling this issue? Thanks. Michael
Technical SEO | | nomad_blogger0 -
Top content keyword in WMT is crap
I've heard that a blog's has a deep relation with content keywords available in WMT, my WMT is showing top content keyword "PNG" and it's because of images available in my posts. also the images sizes like 150x150 is also in my content keyword. Should I noindex my images? or is there any other solution to handle this issue?
Technical SEO | | hammadrafique0 -
Company blog. What are the best solutions?
Hello Moz Community! Our company has its own blog (www.awarablogs.com) - the blog was created some time ago by means of a simple blog-engine. Now we see that the structure of the blog is bad for SEO (it has long URLs, many useless folders, subdomains and so on), so we'd like to simplify it. But the engine doesn't allow to change its structure in the way we 'd like to. Our webmaster suggested that we use "Alias". Will this method really help us make our blog SEO-friendly? Or is it better to choose another blog software like Wordpress? Thank you very much!
Technical SEO | | Awaraman0 -
New keyword simply not Ranking
Evening all, first post. I'm currently ranking OK for a broad range of keywords - nothing at number 1 but some are on the first page. However, there is one particular keyword which simply refuses to get indexed. I've witnessed this behaviour before with another site where it appears at SERP 300 or so, then vanishes, comes back at 200 odd and then vanishes. Right now, it's not even ranking in any position. I'm using SERPFox for SERP position on Google. I've had Moz analyse the content on page and it's getting an A. The article is about 2000 words, with good Title and page description and the keyword is appearing under 1%. My question is, have you witnessed odd behaviour like this before where other keywords are ranking OK but an odd few don't even get indexed? I have a few links built to the URL and asked Google Webmaster tools to index the URL but still nothing. I have no penalties or anything to worry about. The only other info I have is that this URL is on a brand-new domain but the previous domain has a 301 redirect with a page authority of 42 and a domain authority of 38 (not too high). And, everything else appears to be running along OK. The point is, I have no expectations about the keyword ranking in a certain position but find it odd how the keyword keeps popping in and out of Google SERP. The keyword has a difficulty of: 58% Any thoughts appreciated. Robert. uH7vtbh
Technical SEO | | hooneyrobert0 -
How many keywords should I target?
Hi there I'm looking for advice from the community on how many keywords to target. What are the pros and cons of: focussing on the 40 keywords that we rank for already, with specific attention paid to those where we are on pages 2-5. Spread our link building / onsite optimisation work a little further - and continue to target all 280 keywords on our list as and when they are appropriate to target. I'd love to hear what strategies people recommend. Thanks
Technical SEO | | HeatherBakerTopLine0 -
Yoast plug in - title settings
Hi, I am using yoast plugin and having problems with title. For example, my recent post http://www.soobumimphotography.com/bulverde-realtor-headshot/
Technical SEO | | BistosAmerica
It's showing as "Bulverde Realtor Headshot | San Antonio Headshot PhotographerSan Antonio Wedding Photography Journal So basically, homepapge title is followed on every single page and post. I would like Bulverde Realtor Headshot | San Antonio Headshot Photographer Could you help with this?0 -
Domain authority and keyword difficulty
I know there are too many variables for a certain answer, however do people take their domain authority into account when using keyword difficulty tool? I have a new domain which only has a score of seven at the moment. When using the keyword searching tool what is the maximum difficulty level keywords people would target initially? Obviously I would seek to increase the difficulty of the words over time but to start off its a hard choice between keywords which can be ranked for in a reasonable period of time and the keywords which are getting enough traffic to make the effort worthwhile.
Technical SEO | | Grumpy_Carl0 -
Duplicate META Description
Two of my urls point to the same site. For example: 123.com and OneTwoThree.com. Because the pages have two separate url's and the same content, my Google Webmaster Tools account is showing this as Duplicate Meta Descriptions. Is there a way around this?
Technical SEO | | BradBorst0