Blog content practices for e-commerce sites
-
What is the best practice in regards to content for e-commerce blogs on the same domain as the web-store (blog.storename.com)? What balance of content should be on the blog vs. the item & section pages or doesn't it matter?
-
By the way, fantastic information EGOL. You make it very easy to break down what sort of content is best to put on a blog post. Thumbs up for sure!
-
Reference this SEOMoz post here: Great Content for SEO - Once you find out exactly what content your customers need to have before making a purchase, then you make sure your product pages provide that on your pages. I would suggest providing the same content in possibly a different format for your blog posts, as well as any additional user-valued fluff content, and then provide the blog post with a call to action directing them to the product purchase page.
-
I would place the blog at storename.com/blog/ instead of blog.storename.com.
Why? Google seems to treat subdomains as separate websites and links that hit your blog will not empower the main site as strongly. If the blog is on the main site then all of the links that hit the blog will transfer trust, authority and linkjuice into your main website.
I recently did a 301 redirect (page-by-page) of a subdomain to a folder on the main site and my rankings are now up nicely everywhere.
I would use the blog on a retail site to review products, give product use information and provide supplemental information about what I am selling. All of these posts can be linked to your product pages to pass some power to them.
And, if you have product information, reviews, usage tips, etc. you might be able to get links from the manufacturer's blog, consumer websites and how-to-do-it sites.
The more content you can put on the blog the better - as long as it is high quality and linkworthy.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Tool to identify duplicated content on other sites
Hi does anyone know of a tool that could be used to identify if a site is using our content without permission? Thanks
Content Development | | turismodevino10 -
Duplicate Blog Content
Hey Mozzers! I have a client who is a dentist, with multiple offices, and wants to use an identical blog post (including images, alt text, text, tags, everything pretty much) from one of his office's website on his other office's website to save time and mimic the success of the original content for his other office. Everything I've researched says this is a HUGE no-no, but I'd love to hear if anyone else has tried to do something like this and if they were successful in doing so (implementing rel=cannonical or 301?). Also, if he is the owner of both sites and they both receive low traffic will Google even notice? My biggest worry is that if I did post the content on his other site, identically, that it would dilute the visibility of the original post, which has and is continuing to surpass our organic search goals... The main goal though, is to drive traffic to BOTH sites via organic search using the same content. Would love to hear everyone's opinions if this is possible or unrealistic... Thanks! -D
Content Development | | Derrald0 -
My Article on External Site
Good Morning, I was recently approached by an influencer in my industry who says that they noticed the quality of the content on my website's blog and they want to know if i would like to write an article for them to publish on their blog. The article will mention my products and how they would be helpful to the readers of this particular blog. I would like for some of you to take a look at the blog in question and tell me if you think this is a high quality blog that is worth me attempting to network with and possibly even obtain a link from. You can view the blog here: http://bit.ly/1JfmuRF I see nothing wrong with creating a brand new, high quality, relevant post and having it published on this blog - but i wanted to hear some of your opinions on these types of things. Thanks
Content Development | | Prime850 -
Recommendations Content / Copywriter
We are based in the UK & have used alot of content / copywriters & so far have struggled to find someone we feel meets our needs? Can anyone recommend a content writing company or freelancer? Thanks
Content Development | | webguru20140 -
Why do other sites rank higher for our blog content?
Our site has always allowed other sites to RSS feed our content. Recently, we've noticed that searches for a title of our blog post will rank 2 sites that only publish said content, while our links are nowhere to be seen on the SERPs for Google. Is there any way I can fix this or prod Google to adjust it for us? Background: We were ranked highly in many long tail keywords, but lost many of them in June 2013. During this time going forward, we received no manual action.
Content Development | | FreedomKeepsMe0 -
Guest Blogging - Home Page PR0
I have found a blog in my niche that accepts guest posts. However, the site is quite odd in that the homepage has a PR of 0 and all the other pages have a 2. I just wanted to check if it is still worth posting on this site as it looks suspicious to me. Thanks.
Content Development | | AAttias0 -
Users reporting that there is a virus on my site.
A few months ago I found out that someone had hacked my site and placed malicious code and modified my .htaccess. I am pretty certain that I have cleared up all of the bad code (within 12 hours of it being infected). Yet, I am getting people telling me that their virus checker is warning them of a trojan on my site. Is there anything that can be done? I have no malware warnings in my Webmaster Tools. The site currently has 2 articles that are going viral and I'd hate for that to be screwed up by a stupid virus!
Content Development | | MarieHaynes0 -
What is the best practice for using the same content on two pages?
I have two websites in a very similar niche(s)...I have good unique content article that I would like to use on both sites because it adds value to the visitor experience.. Example: Science of Colors would be very useful for my seattle house painting paint colors page. I want to have content so they do not need to leave the site to navigate to second site. Would the identical content trigger a penalty or would it be crawled, ignored, and not indexed. Does having a rel=authorship on one site trump the site..Or is it a pile of BAD.
Content Development | | johnshearer0