Blog content practices for e-commerce sites
-
What is the best practice in regards to content for e-commerce blogs on the same domain as the web-store (blog.storename.com)? What balance of content should be on the blog vs. the item & section pages or doesn't it matter?
-
By the way, fantastic information EGOL. You make it very easy to break down what sort of content is best to put on a blog post. Thumbs up for sure!
-
Reference this SEOMoz post here: Great Content for SEO - Once you find out exactly what content your customers need to have before making a purchase, then you make sure your product pages provide that on your pages. I would suggest providing the same content in possibly a different format for your blog posts, as well as any additional user-valued fluff content, and then provide the blog post with a call to action directing them to the product purchase page.
-
I would place the blog at storename.com/blog/ instead of blog.storename.com.
Why? Google seems to treat subdomains as separate websites and links that hit your blog will not empower the main site as strongly. If the blog is on the main site then all of the links that hit the blog will transfer trust, authority and linkjuice into your main website.
I recently did a 301 redirect (page-by-page) of a subdomain to a folder on the main site and my rankings are now up nicely everywhere.
I would use the blog on a retail site to review products, give product use information and provide supplemental information about what I am selling. All of these posts can be linked to your product pages to pass some power to them.
And, if you have product information, reviews, usage tips, etc. you might be able to get links from the manufacturer's blog, consumer websites and how-to-do-it sites.
The more content you can put on the blog the better - as long as it is high quality and linkworthy.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sell your writing or make your blog to publish it ?
Hii would like to know that should we sell our own written articles on freelancing site or any other sites. or we have to make our own blog and publish it on. Because I see most words that content quality is very important, So what do you think i sell the writing or publish it on my website. Actually i register a domain mbgadget and just want to know what should i do, i sell my writing or publish it on my blog what to do, I don't know if there is any other stratgy that you know, to make some bucks online in a same manner what to do, please explain it.
Content Development | | seom20140 -
Duplicate Legal Content
Oftentimes lawyer websites will publish laws (codes, statutes, regulations, case law, etc). They add no value to the text, it's just copy pasted. Therefore, the same text/content may be on potentially hundreds of websites. Does google interpret this as duplicate content, or does it recognize government content as special? I want to have the laws on my website as well, however I am debating whether to add no follow tags or not. Or I'm thinking about adding value to the content by breaking down the specific law. However, even then at least 50% of the content on the page will still be the law, and I'm not sure if that is enough to be considered duplicate content.
Content Development | | irnikij0 -
Blog Sub-Domaine on Other Server, Is This Possible???
My eCommerce cart is BigCommerce. It is not possible to use my domain name to add a blog on there server. I would like to create a blog on a sub-domain, something like: http://www.furnacefilterscanada.com/blog/ Is it possible to host this sub-domain on another server? Host this sub-domiane to BlueHost for example and keep my domaine to BigCommerce. If YES, I would like to buy a Word Press theme and start a blog on this sub-domain: http://www.furnacefilterscanada.com/blog/ Thank you, BIgBlaze
Content Development | | BigBlaze2050 -
Is it OK to delete a blog from a blog site and post it somewhere else ?
I posted a blog on blogger 4/5 days back, though blog is good quality but site is useless and i want to remove it and put it some other site. Is it ok for Google ? I believe it might be indexed already
Content Development | | Personnel_Concept0 -
Can I share share my content with other sites either as a individual post or RSS or will I be encourage duplicate content on the web and upset Google
Hi, I have a new site http://www.homeforbusiness.co.uk. I want to encourage traffic to the site by sharing some of my content with other related websites which have a higher PR ranking and traffic for a link to my site. Is this going to upset Google re-duplicate content and devalue my site and stop any organic rankings in the future? Equally some high PR sites which have a good synergy with mine such as http://thewomensbusinessclubs.com/ allow me to add my RSS feed with their blog network. Is this a good thing to do or not for the same reasons as above? Or can I only do the above my creating fresh content? Thanks, Elizabeth Conley
Content Development | | econley0 -
Personal and Company Blog
What are the correct methods for showcasing articles on your Companies blog as well as your own personal blog to avoid the content to be flagged up as duplicate content?
Content Development | | sat130 -
Content Writers / Blog Posts
Hi there Would anyone know where i could fund affordable, reliable blog post writers who would be able to produce quality posts at affordable rates? What would the accepted rate be etc? Regards Stef
Content Development | | stefanok0 -
Sourcing content and images for Office Interior Design Blog
Im currently building a blog on Wordpress, and I will be blogging about Office Interior Designs. When I look at my competition they have some great blog posts about office interior designs and I have no idea about how they get: a) The ideas to blog about, how do they find out about these office interior designs b) how they get the content for them, how do they know what to write about each one, do they need permission etc, c) if i am interested in doing a blog on the same office interior design as them, how can I get information )and permission from the company that done the office interior design) on the office interior design so i can blog about it and also how do i get the images and stuff. an example is http://www.officedesignblog.com/invensys-rail-office-concept/726/ I would like to cover this aswell, as i think my future readers would like to know about this. how did they get the images, and the information about the project so they could write a blog post about it? And how would I go about doing the same thing?
Content Development | | CompleteOffice1